THE TOOL to go out of the building for customer development, lean startup and innovation.
The six image story #6is provides a powerfull tool to inform others and gain immidiate customer insights for customer discovery and customer validation.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Six image story; prototype canvas
1. …discover better options… introduces the
six image story
For lean startup
lean prototyping
smart innovation
twi%er #6is
2. Why? Many ideas, innovations
and startups fail! So what?
Waste of energy!
Steve Blank ‘Four steps to the epiphany’ (2006)
The purpose of a six image story
is creating a feedback loop -
in the quest for better options -
fast and easy!
EXAMPLES:
4. Example #2
Saab 92 retro #1 Saab 9‐1
Info‐tainment
Saab’s iQon on Android 5 [ ] What would you need
Saab 92 retro #2 immediate for be%er driving experience
Add some quesRon which enforces customer incenRve
5. Six Image Prototype CANVAS The cause:_______________________________________
Title | logo | purpose A%enRon: Prototype:
The cause Need + SoluRon (MVP)
Customer segment
Audience
Insights
Problem
Introducing the cause Building focus EssenRals of prototype
Example: Unique selling point: Comments | Preferences:
Gain feedback Building execuRon power Essenc es of feedaback
For more informaRon contact Frits Oukes frits.oukes@redmerito.nl @FritsOukes #6ip
6. Or any combination, less than 7
images, which tells the story. This
works for products, services,
experiences including (engagement)
strategies!
#6is
For more informaRon contact Frits Oukes twi%er @FritsOukes #6is
frits.oukes@redmerito.nl