Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

1. SECRETS OF EMAIL CAMPAIGN!
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2. STEPS TO SUCCESSFUL E-MAIL PRACTICE
1) Prepare a Mailing list.
2) Get response, not sales in first mail.
3) To the point information. Do not confuse people.
4) Give incentives to your prospects.
5) Call To Action.
6) Track your response.
7) Let your prospect ask questions.

3. PREPARE A MAILING LIST
 Bulk/shotgun marketing techniques usually leads
to leakage in your e-mail campaign.
 Your mailing list must be inclined towards your
target market.
 Also illustrate appropriate content based upon
the characteristics of the target audience.

4. GET RESPONSE! NOT SALES IN FIRST MAIL
 The more you know about your target audience
better you can position yourself.
 Aim of e-mail campaign is to tempt your audience
to reply back and to encourage them to know
about your service/product.

5. TO THE POINT INFORMATION. DO NOT
CONFUSE PEOPLE
 Design your e-mail brief and to the point.
 Don’t overload or confuse your audience.
 Portrait the best features/achievement to show
your commitment and consistency in the
business.

6. GIVE INCENTIVES TO YOUR PROSPECTS
 Showcase benefits out of the deal to cold
prospects.
 Words like FREE TRIAL attract them towards
your product.
 Your customer delight factor should be high
enough to hold them to last as permanent
customers.

7. CALL TO ACTION
 Your e-mail should direct prospects to take
action.
 The prospect should be informed as to where to
click so that he/she can directly connect to your
product.

8. TRACK YOUR RESPONSE
 For a successful email campaign, you need to
figure out what worked and what did not.
 Track the traffic or responses from your email
campaigns through site analytics tools, which
will allow you to know your audience better.

9. LET YOUR PROSPECT ASK QUESTIONS
 Online prospects are more educated, and want to
get all the information before making a purchase.
So be prepared for all kinds of questions.
 Your response should be quick and honest, as you
could lose the interested person through
annoying fillers and extra information.

10. Contact Recruiterbox for more queries
website: http://recruiterbox.com/
phone: +1 415 758 2012
email: info@recruiterbox.com
blog: http://recruiterbox.com/blog
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