Rebecca Ryan gave this presentation on June 13, 2011 to Donate Life America. In it, she shares four techniques to increase the number of MIllennials who are registered organ donors. She uses Millennial research plus behavioral economics to shape her recommendations. You can reach Rebecca: rr@nextgenerationconsulting.com.
10. I realize that climate change is going to
affect my generation most, and I feel that
we, as youth, need to do everything we
can to solve this crisis, before anyone
can tell us it’s impossible.
Alec Loors, Kids vs. Global Warming
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11. In his lifetime, Alec wants to stop global warming.
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15. Millennials, b. 1982-2001
Turning 10-29 years old in 2011
Sometimes called “Gen Y”
15
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16. The Sunshine
Generation
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17. 30 is the new 20
Adulthood is being pushed back.
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18. Live First, Work Second
Where I live is as important as where I work.
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19. Digital Natives
Life online IS life.
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20. Two & half year old Meets the iPad
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21. Millenials: Attitude towards the Legalization of Gay Marriage
50
50
40
36
30
20
14
10
0
Favor Oppose Undecided
Source: Millenials: A Portrait of Generation Next, Pew Research Center
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22. I’m skeptical.
More people under 40 believe they will see
a UFO than receive Social Security.
Tech-savvy.
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23. How to engage Millennials...
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29. Make sure the ask is
positioned correctly.
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30. We intervene not because of stories of
desperate circumstances but when we
can be cheered up with positive stories
of success and transformation.
Nicolas Kristof
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32. If one lesson is the need to emphasize
hopefulness, the second is that
storytelling needs to focus on an
individual, not a group.
Nicolas Kristof
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34. Donors didn’t want to help ease a crisis
personified by a child; they just wanted
to help one person—and to hell with the
crisis.
Nicolas Kristof
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35. If I look at the
mass, I will never
act. If I look at the
one, I will.
Mother Theresa
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