1. Dear Fan Of Advertising:
You are holding in your hands a first in the 80 year history of
Newsweek: a special issue dedicated to the amazing business of
advertising, entirely art directed in the iconic style of Newsweek
at the height of the Mad Men era!
The issue includes an intimate look inside the show by Eleanor Clift,
who began her stellar career at Newsweek in the ‘60’s; portraits
of modern day “Don Drapers” on the cutting edge of social media and
branded content creation; and a round up of classic ads from the
glory days of advertising.
We are thrilled to showcase a spectacular line up of custom ads
created especially for this issue, from the best brands in the world:
Allstate Life Insurance Co. Johnnie Walker
AT&T
Johnston & Murphy
United Colors of Benetton Lincoln
Bloomingdale’s Mercedes-Benz
British Airways New York Life Insurance Company
Domtar Paper
Old Forester
Dunkin’ Donuts SPAM
Estée Lauder
Tide
Geico
Triumph Motorcycles
Gucci
Ultimat Vodka
Hush Puppies U.S. Postal Service
John Hancock
To see more of this great work, and for video interviews with the best
in the ad business today, go to TheDailyBeast.com and to adage.com.
Newsweek and The Daily Beast are surging: audience and advertising
are sharply up, and our global news ecosystem is firing on all
cylinders. We thank all of our friends in the wild and wonderful
world of advertising!
Enjoy the issue....
RFG
Dec. ‘11 Jan. ‘12 Feb. ‘12 Mar. ‘12
+13
+47
+52
+26
Cumulative Page Growth (YOY)
Page
Increase
NEWSWEEK AD PAGES UP 27%
IN Q1 2012
And continue to climb...