Google authorship is a feature launched by Google to promote content authorship. These slides give detailed insights into how to implement Google Authorship.

1. Understanding
Google
Authorship
October 2013
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2. What is Google Authorship?
Google authorship is a feature created by Google to
link content searched on Google to an Author. They
have also developed an algorithm from this called
‘Author Rank’
FROM THIS
TO THIS
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3. What is author rank?
Author rank is derived from the HTML 5 standard:
rel=“author”. HTML is a web development language
used to write webpages. Author rank is made up of
tags and rules to decide where an article and its
author will rank in Google search.
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4. Why link content to authors?
Google understands the value of authors having
authority and readers responding to experts in a
chosen field with authority. This has led Google into
championing the development of authors via Google
authorship.
• Higher Value
• Higher rank
probability
• Higher click
thru
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5. Author rank & Google algorithm
Google uses over 200 signals to determine general
search ranking; they have suggested that author rank
could be included in these signals, however with the
advent of Google hummingbird, we believe it is
already a part of the Google search algorithm.
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6. Google authorship basics
1
2
Google Plus Profile
3
Optimised Search Results
Photograph has
psychological
effects. It gives
authority and
invokes trust
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Landing Page

7. Step by step process
1
3
2
Set-up a Google plus profile
List sites you contribute to
Create content in your specified
niche
SEO
USABILITY
4
5
Link content to author profile
Increase traffic potential
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8. Monitoring & Evaluation
Google webmaster tools has a section dedicated to
author reporting. This gives metrics on impressions,
clicks and search queries on author content.
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9. Valuable KPIs
1. Increase in impressions of search queries
2. Increase in clicks of search queries
3. Increase in organic click through rate
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10. Additional Considerations
1. Google+ should not be implemented in a silo, it
should support a wider content strategy
2. Various brands/industries use Google plus
authorship for the following objectives
1. Brand awareness
2. Drive relevant social traffic
3. Improve authority in relevant industry
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11. Final Words…
“Detecting/Boosting Authorities: not done by
hand, but applies by topic areas.
Webmasters can keep deepening their
content on a topic to further their
authoritativeness on a specific content area.”
should
- Matt Cutts, Google Webspam Team
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12. Thank You!
Questions or Comments?
Lauren Jones
Senior Campaign Manager
SEO & Social Media
Make It Rain
Twitter:
@Lauren_Reports | @makeittweet
Email:
lauren@make-it-rain.co.uk
Web:
www.make-it-rain.co.uk
© Copyright October 2013 Make It Rain