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Social Media
for Community Organizations




                                    . . . an introduction




        Daniel Rothamel
        Daniel@DanielRothamel.com
What is Social Media?
A working deïŹnition:




               Social media is any site or
             application that allows users
                 to provide and direct the
                 content through sharing,
            collaboration, and interaction
Some Examples:

‱ Facebook, MySpace, LinkedIn (social networks)

‱ Flickr (photos)

‱ YouTube (video)

‱ Blogs

‱ Twitter (micro-blogging)
Social media
uses technology
to connect people
through their
shared interests
BUT
                     Social Media is
                              about
                         more than




just computers and
technology
Social Media is about people
          and relationships.
People organize 
themselves in groups
Those groups need




                      leadership
                    and direction
Social media is a
great tool for giving groups
 direction and leadership
How can I use social media
        as a tool to
  enrich my community?
You probably used
social media decades
ago without ever
realizing it

                                                                        Car For Sale:

                                                                    2003 Ford Pick-up

                                                                    Call (434) 555-1212
               Free to a Good Home
                                              Community Coo
                                                            k-out
                                              Sunday, 4pm-
                                                            8pm
                                        for
                 Call BobÊŒs Lawn Care
                       all your needs          Oak Tree Park        House cleaner needed 1x
                       434-555-1000
                                                                    per week. Call (434)
                                                                    555-5555 for details
Strengthen and
   expand your
  social groups
 by connecting
  on Facebook
Share your message with the world.
People are talking about you.
     Are you listening?
Listen.




          Engage.
It sounds stupid.




                    ItÊŒs not.
Social media can serve to
enhance the techniques you
    are already using.
The possibilities are
    endless. . .




                   Explore.
Resources

           DanielRothamel.com

S.M.U.G: social-media-university-global.org/
    CommonCraft: CommonCraft.com

              WordPress.com
              Facebook.com
                twitter.com
                 ïŹ‚ickr.com
               YouTube.com
               Ustream.com
                Meetup.com
                 Ning.com
Daniel Rothamel
Presented By:                                         Daniel@DanielRothamel.com
                                                      434.962.7305

                                                      For additional information and content,
                                                      vist: DanielRothamel.com
I became passionate about social media some time around 2005. It was then that I discovered
blogging as a means of reaching people as a REALTOR for Strong Team REALTORS. Ever since
then, I have been committed to exploring social media and its beneïŹts for businesses and
communities. My goal is to share those beneïŹts with as many people as possible so that they can
take advantage of them to achieve their own goals.

For the last few years, IÊŒve been able to travel all over the country meeting with and speaking to
real estate professionals; helping them use social media to enrich their businesses and
relationships. This lead to my appointment as the Vice-Chair for the National Association of
REALTORS Business Systems and Information Technology Forum and a position as Community
Manager for Inman News, the countryÊŒs leading real estate industry news organization. As the
Community Manager for Inman News, IÊŒve had the opportunity to put into practice a lot of the
strategies and techniques I talk about in a corporate setting.

If you would like me to speak to your group or organization, IÊŒm happy to help. If you want to get to
know me a little better, or need to get in touch, here are some spots on the Internet where you can
ïŹnd me:

       LinkedIn (Daniel Rothamel) Facebook (Daniel Rothamel) Twitter (RealEstateZebra)
          Flickr (RealEstateZebra) AOL IM (RealEstateZebra) Skype (RealEstateZebra)

You can view all of my social media proïŹles at: http://www.retaggr.com/Page/realestatezebra

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Social Media for Community Organizations

  • 1. Social Media for Community Organizations . . . an introduction Daniel Rothamel Daniel@DanielRothamel.com
  • 2. What is Social Media?
  • 3. A working deïŹnition: Social media is any site or application that allows users to provide and direct the content through sharing, collaboration, and interaction
  • 4. Some Examples: ‱ Facebook, MySpace, LinkedIn (social networks) ‱ Flickr (photos) ‱ YouTube (video) ‱ Blogs ‱ Twitter (micro-blogging)
  • 5. Social media uses technology to connect people through their shared interests
  • 6. BUT Social Media is about more than just computers and technology
  • 7. Social Media is about people and relationships.
  • 9. Those groups need leadership and direction
  • 10. Social media is a great tool for giving groups direction and leadership
  • 11. How can I use social media as a tool to enrich my community?
  • 12. You probably used social media decades ago without ever realizing it Car For Sale: 2003 Ford Pick-up Call (434) 555-1212 Free to a Good Home Community Coo k-out Sunday, 4pm- 8pm for Call BobÊŒs Lawn Care all your needs Oak Tree Park House cleaner needed 1x 434-555-1000 per week. Call (434) 555-5555 for details
  • 13.
  • 14. Strengthen and expand your social groups by connecting on Facebook
  • 15.
  • 16.
  • 17.
  • 18. Share your message with the world.
  • 19.
  • 20.
  • 21. People are talking about you. Are you listening?
  • 22.
  • 23. Listen. Engage.
  • 24. It sounds stupid. ItÊŒs not.
  • 25.
  • 26.
  • 27. Social media can serve to enhance the techniques you are already using.
  • 28.
  • 29.
  • 30. The possibilities are endless. . . Explore.
  • 31. Resources DanielRothamel.com S.M.U.G: social-media-university-global.org/ CommonCraft: CommonCraft.com WordPress.com Facebook.com twitter.com ïŹ‚ickr.com YouTube.com Ustream.com Meetup.com Ning.com
  • 32. Daniel Rothamel Presented By: Daniel@DanielRothamel.com 434.962.7305 For additional information and content, vist: DanielRothamel.com I became passionate about social media some time around 2005. It was then that I discovered blogging as a means of reaching people as a REALTOR for Strong Team REALTORS. Ever since then, I have been committed to exploring social media and its beneïŹts for businesses and communities. My goal is to share those beneïŹts with as many people as possible so that they can take advantage of them to achieve their own goals. For the last few years, IÊŒve been able to travel all over the country meeting with and speaking to real estate professionals; helping them use social media to enrich their businesses and relationships. This lead to my appointment as the Vice-Chair for the National Association of REALTORS Business Systems and Information Technology Forum and a position as Community Manager for Inman News, the countryÊŒs leading real estate industry news organization. As the Community Manager for Inman News, IÊŒve had the opportunity to put into practice a lot of the strategies and techniques I talk about in a corporate setting. If you would like me to speak to your group or organization, IÊŒm happy to help. If you want to get to know me a little better, or need to get in touch, here are some spots on the Internet where you can ïŹnd me: LinkedIn (Daniel Rothamel) Facebook (Daniel Rothamel) Twitter (RealEstateZebra) Flickr (RealEstateZebra) AOL IM (RealEstateZebra) Skype (RealEstateZebra) You can view all of my social media proïŹles at: http://www.retaggr.com/Page/realestatezebra