Search engine optimization marketing slideshow

2. Search Engine Optimization Experts
Readmind Technologies

3. We are
 Full-Service Internet Marketing Company – Focus on Performance
 Consulting clients across the globe. Key markets : UK, USA, Canada, Africa,
UAE, Europe, India.

4.  93% of all internet traffic is generated from Search engines
 99% of internet searchers do not search beyond the top 30 results.
 76.7% of Google users use natural search links (organic, unpaid listings).
Did you know that

6. What is a Search Engine…
A matching process or
relevance algorithm
This is responsible for sorting
through the database of
spidered web paged, to find
those that are relevant.
A storage system, or
database.
A record of all ages viewed by
the spider are stored here in
the database…
When you click “search”, it is
this database that you are
searching.
A spider or robot
This is essentially an
automated browser. It views
your web pages and strips out
the HTML, text content, and
passes it to…

7. Accessibility
If search engine can not access your site or your pages..
How is it going to find out hoe relevant you are?

8. Search engine spiders interact with your website to produce
rankings
Biggest offenders in inclusion
problem
 Dynamic websites with “?” in their
urls, mainly Product catalog and
Content management systems
 Shopping carts & session ids
 Flash
 Java scripts
 Graphically heavy pages

9. Relevancy
So where does the relevancy comes in…
Being indexed, only means you’re in the race…It doesn’t necessarily
mean your winning!
There are more than X.00,000 other runners…each one at the mercy of…

10. SEO Key Success Factors
» The continuous process of improving web pages so they rank higher in search
engines for your targeted keywords.
Key Factors
Internal Link Structure
Link Popularity / Relevance
Crawlability / Optimized Code
Content Relevance

11. Common Reasons for High Bounce Rate
 Website & Product Related Reasons
 Fail to keep-up user’s attention
 Landing page did not meet the user’s expectation
 Website Design & Layout is not user friendly
 No titles and headings: If there is no relevant web page title and headings, the user will think
that he has arrived at an irrelevant page and will not look further or browse.
 Content Presentation: Displaying the most important content of your website below the fold can
also lead to a high bounce rate.
 Making your visitors wait
 Less stickiness of website
 Product price is high
 Marketing
 You are targetting Wrong Keywords
 Keywords are not relevant in PPC
 Link points to the wrong page
 Click Fraud
Our Solution
 Implement Heat map to identify the most clickable region
on the webpage
 Design new landing pages which are more sales oriented
 Test different versions of the Landing pages
 Optimise the right keywords for every page
 Highlight the USP’s of a report on the Top of every page

12. Creative Approach for SEO
Our SEO Process and Methodology
 Keyword Research & web site Analysis
 Title & Meta tags
 HTML cleanup
 Optimizing your pages
 Directory Placement
 Hand Submission
 Fee-based Submissions (payable extra)
 Link Popularity Networking
 Maintenance & Placement Tracking
List of Search Engines
 Global Search Engines
 Local Search Engines
 Country specific Search Engines

13. SEO Services Structured in Two Phases
Phase1: Initial Setup
This phase is the core of your project &
includes:
 Competitive analysis.
 Key phrases selection
 Key phrases Initial SEO report delivery
 Creation of SEO optimized HTML pages
 Adding genuine content, & adding tags like
meta, title, alt, heading.
 Submission to various Search engines
 Link Building
 Creation of Sitemaps
 Tracking visitors to the website
Phase 2: Monthly maintenance
 This phase is the core of your project &
includes the monthly services required to
obtain and maintain your search engine
placement including submission,
monitoring, and statistical reporting. We
deliver monthly SEO reports, to assure
rankings on the search engines.

14. Project Timelines
Initial Search Engine Optimization Report:
 Within 15 days from date of approval of key phrases
Initial Search Engine Directory Submission:
 Within 30 days from date of approval of key phrases
Project Status – SEO Report:
 Within 1st
week of every month for total 1 year from date of contract 60 days from date of
approval of key phrases
Project Stands complete on achieving rankings for contracted key phrases, on achieving rankings
within top 20, in any of the 5 search engines from Search engines list stated in contract.

15. Declaration
We are providing expertise for Search Engine
Optimization of your website and assure you of
getting top rankings on the first two result pages
for the key phrases pre-mentioned by you.
We are not having any affiliation or tie up with any Search Engine
or Web Directories to guarantee you rankings and it is on the sole
discretion of the search engine companies to accept or reject your
website submission.
If you want to avail the paid Inclusion to search engines the
submission charges will be levied extra as per the charges
stipulated by the those search engines & directories.

16. SEO Maintenance
 Search engine optimization maintenance: Search engine
placement maintenance is very important as the search
engines change their placement algorithms, pages get
dropped from the search engines, and other sites try to place
above you.
 We recommend an ongoing maintenance program in which
we run periodic reports on your placements resubmit any
pages that the search engines have dropped and make specific
recommendations to you if a change in positioning strategy
becomes necessary.

17. Few of our SEO Successful Clients
Few successful results till now
 Project in hinjewadi – Google #1
 New projects in hinjewadi – Google #1
 Properties in hinjewadi – Google #1
 Village residency pune – Google #1
 Residential projects in hinjewadi – Google #1
 Upcoming residential projects in hinjewadi pune
– Google #1
 AIPGMEE mock test – Google #1
 FMEG exam – Google #1
 AIPGMEE online mock test – Google #1
 And many more…
Please note: Google rankings keep on changing, & above
results are on basis of date of contract period.

18. In Summary
In order to get better search engine rankings, Creative ensures that
your site is:
• Physically accessible to spiders
• Deliver pages of content that are relevant to their keywords.
• Topically relevant & Highly credible.

19. Thank You
You are a wonderful audience
Send Inquiry: marketing@readmind.in
Contact us: +91 9975 31 3800
+91 8484 93 0724
Our Address: Office No 204, Sai Samruddhi
Apartment, Dangat Nagar, Shivne,
Pune – 411023.