2. Everything you knew about the history of Account Planning but didn’t know whom to tell !

3. Ten Questions

4. Question 1:In which country or city did Account Planning first begin?

5. Question 2:Who started Account Planning?

6. Question 3:In which agency or agencies did Account Planning first begin?

7. Question 4:Around which year did Account Planning begin?

8. Question 5:Identify this gentleman.

9. Question 6:And this gentleman.

10. Question 7:What was the name of the first branded Account Planning process?

11. Question 8:Who first coined the term ‘Account Planning’?

12. Question 9:Which US Agency first adopted Account Planning?

13. Question 10: Which professional body represents the interests of Account Planners?

14. So how did it go?

15. Question 1:In which country/city did Account Planning first begin? UK/London

16. Question 2:Who started Account Planning? Stephen King & Stanley Pollitt

17. Question 3:In which agency or agencies did Account Planning first begin? JWT & PWP/BMP(BoaseMassimiPollitt)

18. Question 4:Around which year did Account Planning begin? 1968

19. Question 5:Identify this gentleman. Stephen King (JWT)

20. Question 6:And this gentleman. Stanley Pollitt (PWP/BMP)

21. Question 7:What was the name of the first branded Account Planning process? The T-Plan at JWT (1964)

22. Question 8:Who first coined the term ‘Account Planning’? Tony Stead (at a JWT away day in 1968)

23. Question 9:Which US Agency first adopted Account Planning? Chiat/Day

24. Question 10: Which professional body represents the interests of Account Planners? APG (Account Planning Group)

25. Now that we’ve caught up with history… And done with the evaluation for this course! 

26. Let’s move on…