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The Influence Landscape Beta v1
Democratization of media

Social media aggregation

Driving forces
Mass media fragmentation

Peer trust

Everyone
Celebrities

Influencers
Analysts

Experts

Decline of advertising impact

Journalists
Bloggers/Twitterers

TV

Radio

Print

Social
media
Blogs
Social networks

Impact on
how people
think, behave,
and spend

Influence aggregators

Influence
mechanisms

Personal interaction
Email

INFLUENCE

Mass media

Network density
Meet
Phone

Transmission ratios

www.ahtgroup.com

Cascade windows

Influence networks
Influence agents

Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License

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Influence landscape beta_v1

  • 1. The Influence Landscape Beta v1 Democratization of media Social media aggregation Driving forces Mass media fragmentation Peer trust Everyone Celebrities Influencers Analysts Experts Decline of advertising impact Journalists Bloggers/Twitterers TV Radio Print Social media Blogs Social networks Impact on how people think, behave, and spend Influence aggregators Influence mechanisms Personal interaction Email INFLUENCE Mass media Network density Meet Phone Transmission ratios www.ahtgroup.com Cascade windows Influence networks Influence agents Published by Advanced Human Technologies under a Creative Commons Attribution-ShareAlike 2.5 License