1. The Influence Landscape Beta v1
Democratization of media
Social media aggregation
Driving forces
Mass media fragmentation
Peer trust
Everyone
Celebrities
Influencers
Analysts
Experts
Decline of advertising impact
Journalists
Bloggers/Twitterers
TV
Radio
Print
Social
media
Blogs
Social networks
Impact on
how people
think, behave,
and spend
Influence aggregators
Influence
mechanisms
Personal interaction
Email
INFLUENCE
Mass media
Network density
Meet
Phone
Transmission ratios
www.ahtgroup.com
Cascade windows
Influence networks
Influence agents
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