1. 12/2/2014 1Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
2014 Platinum Sponsor
Tom de Ruyck
InSites Consulting, Belgium
Outside-in Thinking to
Survive Massive Change
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

2. Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

3. Massive change
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

4. Many possible futures
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

5. Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

6. Structural Collaboration
with consumers
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

7. ‘For impact, speed is at least
as important as the weight you
can put behind it’
Stan Knoops – Unilever R&D
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

8. Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

9. Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

10. notFaking it
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

11. notDoing everything
consumers ask
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

12. notHaving no strategy
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

13. We need to make Consumers an
integral part of everything we do!
Mariken Kimmels – H.J. Heinz
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

14. Challenge accepted?
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

15. Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

16. #2
Activation of
internal stakehol-
ders to take rele-
vant action
#1
Consumer
collaboration
initiatives
#3
Inspiring and
empowering
employees at
all levels
#4
Leverage of
results & culture
externally
#5
Impact
measurement
Lead and
coordinated
by the Chief
Consumer
Officer
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

17. Consumer
collaboration
initiatives
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

18. Reactive & proactive
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

19. Discovering new
opportunities
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

20. Bringing down the silos
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

21. Keeping
onGOing
GOing
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

22. Deep dive activities
48 hour activities
Bottom-up activities
NO SOUND
OF silence
Time
Intensity
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

23. Avoid a Collaboration Hangover! #1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

24. Ambassador Team
#1
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

25. #2
Activation of
internal stakeholders
to take relevant
action
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

26. Marketing our findings
#2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

27. Online, offline… NO LINE!
#2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

28. #2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

29. #2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

30. #2
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

31. Inspiring and
empowering
employees at
all levels
#3
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

32. What if…?
#3
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

33. HighLow
Direct Indirect
Levelintheorganization
Relationship with consumers
#3
Executives Management
Frontline Staff
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

34. Activate the Movers & Shakers
#3
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

35. #3
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

36. Leverage of
results & culture
externally
#4
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

37. #4
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

38. Impact
measurement
#5
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

39. Culture
#5
Performance
Communication
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

40. CHIEF
CONSUMER
OFFICER
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

41. Consumer Coach
People Engager
Ecosystem Builder
Action Hero
Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014

42. The Festival of NewMR 2014 would not be possible without our sponsors. Thanks to:
Our Platinum Sponsor for 2014
Silver Sponsors
Americas Session SponsorMedia Partner Festival Supporters
• Schlesinger Associates
• Lightspeed GMI
• krea
The Festival of 2014
• Dub

43. 12/2/2014 43Tom de Ruyck, InSites Consulting, Belgium
Festival of NewMR, December 2014
2014 Platinum Sponsor
Q & A
Sue York Tom de Ruyck
InSites Consulting

44. Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
tom@insites-consulting.com
Tom De Ruyck Managing Partner
& Head of Consumer Consulting Boards