This webinar is 1 of 3 in the 'Social Media Research: State of Play in 2021' NewMR event. Social Media Intelligence first took its place in the researcher’s toolkit around 10 years ago and has offered significant opportunities to derive consumer insights while presenting some challenges. Gaelle Bertrand, in conversation with Jillian Ney, the UK’s first Doctor in Social, will review how the practice of social media analysis has developed, what has influenced it and what the future might hold as sources, tools and techniques continue to develop. Access the recording of this webinar via NewMR.org/Play-Again

1. The Future of Social Media Intelligence
Gaelle Bertrand
&
Jillian Ney
Webinar 21 September 2021
Dr. Jillian Ney
Gaelle Bertrand

2. Sponsors
Communication

3. #New. 'R
T e Future of Social Media
nte11·gence
Gaelle Bertrand Jillian Ney
In conversation

4. Thank You

5. Q & A
Ray Poynter
Jillian Ney
Gaelle Bertrand