Traditional research has boundaries. It acts within the confines of social conventions of what is and isn’t proper. But, this means much of reality is lost in research. Maybe you don’t want to hear it – but you should. This is what social media qual can do. Finding insights without asking takes you into a hidden reality, sometimes shocking, other times mundane and happy.

1. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
The Dark Side of Insight
Daniel Fazekas
Bakamo.Social

2. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Boundaries of Research
Serious ques;ons
Unspoken Truths & Taboos
Scien;fic Environment
Narra;ve self-iden;ty

3. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Caffeine Pills
Use case:
Female Viagra

4. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
French Elec@ons 2017

5. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
French Elec@on 2017
12
​Fake News
Reframed
Narratives
Needs
fueled by distrust, frustration, greed, anger,
disillusionment

6. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
French Elec@ons 2017

7. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Real Love?
Fortepan.hu/ HÁMORI GYULA

8. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Synthe@c Diamonds

9. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Unexpected Ra@onaliza@ons
EVEN if I had the money
I would not want a ring
that expensive, someone
might decide they want
my ring and I could lose
a finger to some wacko.
(…)

10. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Thank You!
Web: Bakamosocial.com
TwiVer: @Bakamosocial
daniel.fazekas@bakamosocial.com

11. Dark side of insight
Daniel Fazekas, Bakamo.Social
New but not
Tech
Q & A
Daniel Fazekas
Bakamo.Social
Ray Poynter
The Future Place