The document outlines problems with traditional content marketing and proposes solutions. It argues that content marketing has become overloaded and ineffective due to focusing too much on new channels rather than understanding audiences. It recommends that marketers 1) deeply understand their audience's interests and needs, 2) repurpose existing resources to provide real value, 3) create unique experiences that audiences want to share, and 4) make it easy for content to be shared with friends.

1. PECHA
KUCHA
20 SLIDES
20 SECONDS

2. WHY CONTENT
MARKETING SUCKS!

3. CONTENT MARKETING
THE MARKETING AND BUSINESS PROCESS
FOR CREATING AND DISTRIBUTING
RELEVANT AND VALUABLE CONTENT TO
ATTRACT, ACQUIRE, AND ENGAGE A
CLEARLY DEFINED AND UNDERSTOOD
TARGET AUDIENCE – WITH THE OBJECTIVE
OF DRIVING PROFITABLE CUSTOMER
ACTION.

4. NOTHING NEW

5. WHAT CHANGED

6. NEW CHANNELS AND
DISTRIBUTION

7. DISCLAIMER

8. THE PROBLEM

9. OVERLOAD

10. JUST SHUT THE FUCK UP

11. JUST SHUT THE FUCK UP

12. PLEASE - LESS BULLSHIT

13. WE ARE THE MARKETING

14. MATRIX TYPES

15. AUDIENCE

16. NOT COMPLETELY USELESS

17. BE DIFFERENT

18. UNDERSTAND THE HOW JIGSAW

19. KNOW THEM...& BREAK THEM

20. ACCEPT - NOT ALL EQUAL

21. WHAT CAN WE DO
1. Understanding our audience’s world: their pains, pleasures, loves/hates,
desires and ambitions.
2. Review resources to see what can be repurposed to provide real value to
your audience.
3. Create a unique experience that has clients raving: feeling, inviting
friends, showing off, appearing significant.
4. Use channels and create mechanisms that would make it super easy to share
with friends.

22. OH AND EMBRACE THE NEW