Presented to the Connecticut Chapter of the Financial Executives Networking Group (FENG.org)

1. Social Networking
Business Strategies and Trends
Michael Rawlins, User Experience Strategist & Designer

2. About me...
Michael Rawlins
Director, User Experience (UX) for Open Solutions
•Certified Usability Analyst since 2003
•Has led UX teams at Fortune 100 Companies
•Early adopter of Social Networking
•Instructor of:
•Usability
•Mobile Interaction Design
•Social Networking Strategy
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3. Why?
Big Hardware Smaller Hardware Software People!
60’s - mid 70’s mid-70’s - 80’s 90’s Now
the Internet...
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4. Facebook has
just reached
350 million
users...
Facebook founder Mark Zuckerberg
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5. Steady Growth since 2005...
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6. Steady Growth...
More people are
participating
Several communities
are becoming mature
and diverse in types of
subscribers
More multi channel design
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7. What are People Doing?
Connecting with friends,
family and work peers
Promoting businesses,
causes and interests
Redefining how they
communicate
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8. Social Media Roles...
Source: Forrester Research
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9. Who’s Participating...
80
Creators Critics
Collectors Joiners
Spectators Inactives 60
40
20
2007
0
2009
* North American Technographics Interactive Marketing Online Survey, Q2 2009 (US)
** North American Social Technographics Online Survey, Q2 2007 (US)
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10. Business Case
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11. Let’s explore in detail...
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12. What is LinkedIn?
Social Media defined - access to millions of professional contacts
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13. Designed to Influence
Reciprocation
Commitment & Consistency
Social Proof
Authority
Liking
Scarcity
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14. What’s the Value
This was me... 100’s of business cards in a shoebox
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15. LinkedIn is about Profiles...
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16. and Business Profiles...
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17. Tells a Story...
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18. Provides Applications...
Groups
Applications
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19. and Answers...
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20. and Polls...
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21. and Sharing Ideas...
Slideshare.com
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22. Why Twitter?
Communicating in 140 characters...
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23. Search been Redefined...
Post your
questions,
insights or
message of
the moment
Results
Search
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24. Conversations Extended...
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25. Many to Many...
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26. Key Points...
This is the age of Person-to-Person-to-Person communication.
Provides a B-to-C and B-to-B framework.
Many social networks have an underlying design based on
persuasive influence markers like reciprocity, likability and
social proof.
Social networks are redefining how people gain answers to
questions - and accessing news & information.
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27. Questions...
michael.rawlins@opensolutions.com
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28. Thank you!
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