This document appears to be a survey questionnaire about sales promotion activities of Arpita Bajaj for Bajaj two-wheelers. It contains 21 multiple choice and open-ended questions about the respondent's awareness of and satisfaction with Arpita Bajaj's products, promotions, services, and relationship management. The questions cover topics like how the respondent learned about Arpita Bajaj, reasons for purchasing Bajaj bikes, awareness and satisfaction of products and services, expectations for future service, rankings of relationship management and service aspects, and likelihood of recommending Bajaj bikes to others.

1. 3. What marketing strategies shall be employed for the product’s promotion?
4. What types of enterprises or individuals do you propose to contact for the
promotion of your product.
_________________________________________________________________
_________________________________________________________________
____________
5. Have you had such a promotional event in any other markets? If yes, please
give us your ideas on what made it a success.
6. How do you consider this product to be better than the ones already available
in the market?
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_________________________________________________________________
__________________
7. Which section of the media shall be employed to promote this product?
a. Print media (newspapers, magazines etc)
b. Visual media (Television as in advertisements)
c. Radio commercials

2. 8. Is your product aimed at a certain section of the audience? If yes please
specify
a. yes (____________________________)
b. no
9. How has the audience reacted to your product promotions conducted so far?
a. Satisfactorily
b. Pretty good
c. Poorly
d. Very poorly
Baja Auto Ltd Sales Promotion Dear Sir/Madam,
A survey being conducted by Vijay Kumar the student of H.R.I.H.E college
Hassan, pursuing my 4th Semester MBA. Please co-operate by filling the
questionnaire for

3. “A study on the effectiveness of various sales promotions activities of Arpita
Bajaj for increase sales and Services of Bajaj’s two wheeler’ all the information
provided by you will be kept as a confidential by me.
1. Name : __________________________________________________
2. Address
___________________________________________________________
_____________________________________________________
3. Company : __________________________________________________
4. Contact : __________________________________________________
5. Occupation:_________________________________________________
6. Are you aware of Arpita Bajaj? a) Yes b) No
7. How do you come to know about Arpita Bajaj?
a) Cable Advertisement b) Friend c) Magazine d) News Paper
8. Why do you at Bajaj bikes?
a) Style b) Product Variety c) Quality d) Mileage
9. Are you aware of products offered by Arpita Bajaj?
a) Yes ( ) b) No ( )
10. Was your vehicle delivered within the committed time?
a) Yes ( ) b) No ( )
11. Did you have any Bajaj bike?
a) Yes b) No
12. How do you consider the service provided by Arpita Bajaj?
a) Excellent b) Satisfied c) Average d) Not Satisfied
13. What type of service do you expect from Arpita Bajaj in future?

4. a) Better Service b) Better Settlements & Claims c) Better Returns d) Others
14. Rank the service given below according to their relationship management
with customers?
a) Information in time b) Quick issues c) Claim & Settlement Procedure d)
Good Relationship
15. How do you feel about the staff members and their responses toward your
queries & doubts?
a) Quick Response b) Timely Response c) Delayed Response d) Not Response
16. Rank the company according to their relationship management with
customers?
a) First b) Second c) Others
17. When you think of Bajaj bikes which bike come to your mind?
a) Pulsar b) Discover c) Platinum d) Bajaj CT 100
18. How do you rate Bajaj bikes with mileage?
a) Excellent b) Good c) Fair
19. Was your vehicle delivered with all accessories & relevant papers?
[Expect Registration papers] a) Excellent b) Good c) Average d) Poor
20. Would you suggest your friends and relatives to opt for Bajaj bikes?
a) Yes ( ) b) No ( )
21. If you would like to give suggestion, please.
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