3. Mobility as an Opportunity for Impact
Access and productivity
Mobilizing your infrastructure
People leveraging technology Technology empowering people
Action and enablement
Infrastructure for mobility
4. Goal: Deliver a transformative user experience that doesn’t
compromise security or strain networks and systems
Integrated Mobility: A complete messaging, collaboration,
workflow and content experience that transforms behavior
Through Integrated Mobility
5. Desktop (email/PIM) Real Time Collaboration
Intranet/Web Services Voice Systems
IBM® Lotus®
Sametime®Microsoft® ExchangeIBM® Lotus® Notes®
QuickrIBM® Lotus®
Connections
Novell® GroupWise® Novell® GroupWise®
Messenger
BlackBerry Enterprise Solution
7. Mobility in the Enterprise Today
Email & Collaboration
Voice Services
Stage 1
Messaging and
Collaboration
8. Learning Management System
Forms and Data Collection
Mobility in the Enterprise Today
Document Management System
Email & Collaboration
Voice Services
Stage 1
Messaging and
Collaboration
Intranet & Enterprise Portal
Stage 2
Access and Business
Productivity
Business Intelligence Reporting
9. Learning Management System
Sales Force Automation
Forms and Data Collection
Mobility in the Enterprise Today
Document Management System
Field Force Automation / Job Dispatch
Line of Business Applications
Industry-Specific Applications
Email & Collaboration
Voice Services
Stage 1
Messaging and
Collaboration
Intranet & Enterprise Portal
Stage 2
Access and Business
Productivity
Business Intelligence Reporting
Workflow and Approvals
Stage 3
Redefining Business
with Mobility
10. Learning Management System
Sales Force Automation
Forms and Data Collection
Mobility in the Enterprise Today
Document Management System
Field Force Automation / Job Dispatch
Line of Business Applications
Industry-Specific Applications
Email & Collaboration
Voice Services
Intranet & Enterprise Portal
Business Intelligence Reporting
Workflow and Approvals
BlackBerry Solution
BlackBerry Enterprise Server
Messaging, PIM, Collaboration, Administration
Mobile Voice System
Desk Phone & PBX Extension
Mobile Application Platform
Java, Web, Connection Services, Security
Partner Ecosystem
Third Party Applications & Middleware
13. • Offline and Online Apps
• Always-0n Environment with Event Listening
• Rich Native App Integration (Email, PIM, etc.)
• Rich Audio and Video Support
• Location-based Services
• Bluetooth 2.0 with Peripheral Hardware Partners
• Seamless Secure Connectivity to Intranet
• Support for Secure Push Data Services
• HTML 4.01, XHTML 1.1
• JavaScript 1.5
• CSS 2.1
• AJAX, DOM L2
• Seamless Secure Connectivity to Intranet
• Securely Push Data to Browser
• Support for Gears and SQLite in BlackBerry v5.0
• Coming in 2010: WebKit, Flash 10
Web Application Platform
Build for the NEW BlackBerry Browser
Java Application Platform
Robust platform for custom Java apps
New BlackBerry Widget Platform
HTML, JavaScript, CSS || Always-on, Push Data, Offline/Online || LBS, SQLite, Native App Integration
BlackBerry Mobile Application Platform
14. BlackBerry Application Partners
• Sales Force Automation
• Field Force Automation
• Business Intelligence
• Workflow & Approvals
• Document Management
• Enterprise Voice
• Financial Services
• Professional Services
• Government
• Law Enforcement
• Health Care
• Retail & Wholesale
• IT Systems Management
• SMB Solutions
End-to-end solutions driven by ROI
• Customized on-device applications
• Server-side middleware for back-end integration
• Reliable data synchronization, always-on delivery
15. BlackBerry Application Partners
• Games & Entertainment
• Music & Audio
• Video & TV
• News, Weather & Sports
• Maps & Navigation
• Travel & Hospitality
• Social Networking
• Personal Finance
• Business Productivity
• Health & Wellness
• Utilities
• Home Automation
• E-Commerce
• Themes & Personalization
Transforming the User Experience
• Personal entertainment and social networking
• Productivity solutions: Time & Expense, Travel, Etc.
• 1000’s of apps available at BlackBerry App World
16. BlackBerry App World
Are your customers, clients or partners using BlackBerry?
Mobile Banking >> Immediacy, Notifications, Empowerment
Insurance >> Knowledge Access, Reporting, Engagement
Health Care >> Reporting, Tracking, Alerts, Immediacy
Government >> Newsletters, Tips, Alerts, Action
Financial Services >> Portfolio Monitoring, Tips, Trends, Knowledge
DIRECT CHANNEL with customers and partners
PERSONALIZED, contextualized services on their hip
DAILY interaction via content services and interactivity
www.blackberry.com/appworld