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Assignment
of

Management Principles
and
Practices

Submmited by:Asiful Haque
MBA/15056/13

Semester:1st
Topic
Market Audit of AUDI
in German Market
Company’s profile


Audi is the name of a luxury car manufacturer that

was first established in Zwickau, Germany in the
year 1909.


Audi cars are famous not only for its impeccable
sophistication design and style but also for its hard
found creative and innovative ideas.



Audi cars are manufactured in India (Aurangabad)
Company’s profile



Audi has many models, Some of them are:Audi A3



Audi S8



Audi S4



Audi TT



Audi RS4



Audi Q7



Audi A4 and many more
Audi connect services


Audi music stream



News online



Navigation with Google Earth™ and Google Street View™



Point-of-interest search



Travel information / weather



Online traffic information



Wi-Fi hotspot



Destination entry via myAudi or Google Maps™
How Audi Cars Reach The Dealer


The Car Parts are first manufactured in Germany.



Then they are shipped to India as parts, and reach
Aurangabad where they are assembled.



Then the cars are transported through trucks to the
Dealer in Bangalore, a maximum of 4 Audi cars will

be sent in 1 truck at once
Channel Of Distribution of Audi
 Manufacturer
 Assembly
 Dealer
 Customer
Services
Audi

BMW

Mercedes Benz

After Sales Free
Service

2

-

-

Customization Upon
Request

Yes

Yes

Yes

Pick Up And Drop

Available

Available

Available

Tow Service By The
Company






Audi & Competitors


There are numerous brand are there in the
field of sports cars and luxurious cars:

BMW



Mercedes



Opel



Porsche



Volkswagen
Audi & Competitors

Bangalore Population- 95,84,676
Particula
r

Market
share

In
Quantity

Territory

Population

BMW

40%

2000

East

21,77,813

AUDI

35%

1700

West

17,00,254

BENZ

20%

1000

North

24,76,249

OTHERS

5%

250

South

32,31,424
Channel of Distribution
Review
I love this car -- it looks great inside and out, the build quality is

extraordinarily high, and it offers just the right balance of tight
handling, comfort, and size.
Personally, I find the engine to be more than up to the task for
fun driving (especially when combined with the sport suspension,
which I also have), although if you're after raw horsepower you
should probably look for something other than the A4 at this
price.
That’s All

Thank You

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Assignment of mpp(audi)

  • 2. Topic Market Audit of AUDI in German Market
  • 3. Company’s profile  Audi is the name of a luxury car manufacturer that was first established in Zwickau, Germany in the year 1909.  Audi cars are famous not only for its impeccable sophistication design and style but also for its hard found creative and innovative ideas.  Audi cars are manufactured in India (Aurangabad)
  • 4. Company’s profile   Audi has many models, Some of them are:Audi A3  Audi S8  Audi S4  Audi TT  Audi RS4  Audi Q7  Audi A4 and many more
  • 5. Audi connect services  Audi music stream  News online  Navigation with Google Earth™ and Google Street View™  Point-of-interest search  Travel information / weather  Online traffic information  Wi-Fi hotspot  Destination entry via myAudi or Google Maps™
  • 6. How Audi Cars Reach The Dealer  The Car Parts are first manufactured in Germany.  Then they are shipped to India as parts, and reach Aurangabad where they are assembled.  Then the cars are transported through trucks to the Dealer in Bangalore, a maximum of 4 Audi cars will be sent in 1 truck at once
  • 7. Channel Of Distribution of Audi  Manufacturer  Assembly  Dealer  Customer
  • 8. Services Audi BMW Mercedes Benz After Sales Free Service 2 - - Customization Upon Request Yes Yes Yes Pick Up And Drop Available Available Available Tow Service By The Company   
  • 9. Audi & Competitors  There are numerous brand are there in the field of sports cars and luxurious cars: BMW  Mercedes  Opel  Porsche  Volkswagen
  • 10. Audi & Competitors Bangalore Population- 95,84,676 Particula r Market share In Quantity Territory Population BMW 40% 2000 East 21,77,813 AUDI 35% 1700 West 17,00,254 BENZ 20% 1000 North 24,76,249 OTHERS 5% 250 South 32,31,424
  • 12. Review I love this car -- it looks great inside and out, the build quality is extraordinarily high, and it offers just the right balance of tight handling, comfort, and size. Personally, I find the engine to be more than up to the task for fun driving (especially when combined with the sport suspension, which I also have), although if you're after raw horsepower you should probably look for something other than the A4 at this price.