The document discusses strategies for building a social media network in 3 levels - closed membership, semi-closed/connected, and open/broadcast. Level one involves a closed membership website for current students/clerks. Level two expands to a LinkedIn group if level one criteria is met. Level three opens communication through Facebook, Twitter, etc. The focus is using symbols, standards, scarcity and earning to develop a prestigious network and core group of ambassadors to leverage for life.

1. An Approach To
Social Media
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2. Its About People.
Not Technology.
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3. APPLICATION
Medical Aid
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4. Market Focus
Student Clerk
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5. Focus and Conversion
Grudge
Student Clerk
Gratitude
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6. Find The Feeling
(Key Emotional
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7. Find The Feeling
(Key Emotional
Lust
Trust Mystique
Hero Nurture
Rebel Alarm
Versatility Prestige
Power
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8. The Social Trigger
Prestige Elevated Above Others
Inspiring Envy
STRATEGY
•Design Symbols
• Set Standards
• Scarcity
• You Earn It
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9. The Sideways Social Trigger
Prestige Link and Company
Strategy Association Strategy
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10. Clear Direction
You have picked the most PRESTIGES
career .You are one of a select few,
part of a select NETWORK that will
SERVE you for LIFE.
Leverage that Network. It’s Your Right.
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11. Building The Network
Three Steps
LEVEL THREE
LEVEL TWO
LEVEL ONE
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12. Building The Network
Step One
STRATEGY Level One:
•Design Symbols Closed Membership:
• Set Standards • By Invite Only
• Students / Clerks
• Scarcity • 3 Years Limit
• Network Campuses
• You Earn It
Client Partnership
• Identify Core Group
• Through Client
Core Group: Ambassador Group
•[Bursery Students]
•[Client Stars]
Platform
• Closed Membership Website
• Website
• Blog
• FaceBook Style Social Network
(buddypress)
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13. Building The Network
Step One
STRATEGY Core Group: Every group has a bunch of really
enthusiastic, passionate drivers who embrace and drive the
•Design Symbols idea. They are in the minority. The 1% Minority
• Set Standards
• Scarcity
• You Earn It
Fans: The 10% that really get
involved. They love the idea, they
own the idea and they participate.
1% Core
10% Fans
Voyeurs: The majority of a community act as
voyeurs. They like whats going on. They observe it all
and feed off the Fans energy and questions. Their lack
of participation is not a negative but rather just human
89% Voyeurs
nature.
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14. Expanding The Network
Step Two
STRATEGY
Level Two:
•Design Symbols Semi Closed / Connected
• Set Standards
• Scarcity
• You Earn It LinkedIn Group:
• Closed Group Membership
• Unlimited Time
• Membership conditional of
Levels One
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15. Sustaining The Network
Step Three
STRATEGY
•Design Symbols Level Three:
• Set Standards Open / Broadcast
• Scarcity
• You Earn It
Open Communication
• Feedback
• Announcement
• General Chit Chat
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16. Building The Network
FaceBook
Level Three: Twitter
Open / Broadcast Flickr
Print
TV
Radio
Outdoor
Level Two: Mobile
Semi Closed / LinkedIn
Connected
Activations
Etc
Membership
Site
Level One:
Closed / Exclusive
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17. Social Media Can Be Your Greatest
Friend or Your Greatest Enemy
Grudge
Student Clerk
Gratitude
Follow Through: Customer Retention Strategy
Passive Vs Active Strategy
Active Passive
• Prestige Strategy •Company Fan Page
• Company Twitter
• Company LinkedIn
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