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SEO and SEM (notes from 7 th International Internet Marketing Conference, 5 – 7 April 2004) by Siang Tay Marketing and Development Unit, UniSA

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Seo

1. SEO and SEM (notes from 7 th International Internet Marketing Conference, 5 – 7 April 2004) by Siang Tay Marketing and Development Unit, UniSA

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15. Search engine optimisation/cont’d How SEO elements affect organic listings Title tag Meta description tag (or first para of text if no meta des has been added) Keywords

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19. Search engine marketing/cont’d Paid placements - Google Paid placements

20. Search engine marketing/cont’d Paid placements - Yahoo Paid placements

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Seo

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