The document discusses plans for creative workshops at Zalando GmbH. It aims to unlock employees' creative potential to improve the company and keep it at the forefront of the market. The workshops would teach collaborative problem-solving and new work methods to help employees and Zalando adapt to constant technological change. The goal is to increase co-creation across departments and conversion rates while making Zalando a more innovative organization.

1. Creative workshops
For Zalando GmbH
fredag den 14. december 2012

2. TASK AT HAND
What:
Zalando has an immense amount of talented and creative employees. There is a
huge potential within the organisations to develop new ideas to improve and
develop Zalando as a company, as a technological hub in the forefront of the
market and as an top converting company.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

3. TASK AT HAND
Why:
To develop the emplyees at Zalando to be the most creative, multi diciplined and
happiest people on the market. To form expert problem solvers that will lead
Zalando to financial, commercial and human success!
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

4. TASK AT HAND
How will it benefit Zalando:
By inspiring and educating the employees at Zalando to work creative, effective
and successfuly with the challenge of keeping Zalando the most converting
Ecommerce company on the market.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

5. TECHNOLOGY IS
DRIVING CHANGE
The digital revolution is today
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

6. HOW CAN WE COPE
WITH CHANGE?
CHANGE IS THE ONLY
THING CONSTANT
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

7. KODAK
Kodak Founded 1889
The first digital picture captured 1975
Kodak files for Bankruptcy Januar 2012
Instagram sold for 1 Billion $ April 2012
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

8. The Google way
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

9. The importance of
harvesting ideas
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

10. A whole new opportunity
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

11. The workshops so far
‣ Pushing collaboration
‣ Introducing new work methods
‣ Stepping outside the comfort zone
‣ Creative and fun
‣ Personal expression
‣ Increase the sense of cohesion
‣ Inspiration
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

12. What can I bring to the
workshops?
Introduce people to working in
groups (Problem-based-learning,
experience-based-learning)
- I have through my education been working
with teams, development of groups and group
psychology. I have been through the UGL
(understanding groups and leaders) program -
A leadership program designed by the Swedish
millitary.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

13. What can I bring to the
workshops?
Introduce techniques to visualize
and concretize ideas - I have
ressources within prototyping and scetching
workshops.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

14. What can I bring to the
workshops?
Introduction to creative
brainstorming techniques (double-
diamond, Yes and, The reverted idea) Give
people a sense of where the fuel for really
great ideas come from - Let them be brave
about their ideas ( an Idea is after all something
very personal)
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

15. What can I bring to the
workshops?
Introduce gameplans (IDOART,
vision-mission, SCRUM)
To ensure that projects don’t get lost or
forgotten and profit doesn’t get lost.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

16. Let’s do it!
Goals:
• To increase the level of co-creation (tasks solved cross-channel)
• Increase the awareness of Zalando, both as an attractive place to work and as market
leader.
• Increase conversion
• Become a change-ready organisation.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

17. Let’s do it!
• Facilitate regulair workshops with the focus of developing Zalando as a
company ready for the future.
- Develop everyones leadership skills!
- Create efficient teams!
- To challenge everyones existing way of thinking and working!
• Bring in external guest speakers - Inspiration, challenge conventional thinking,
learn!
• Introduce quicker, easier and more effective ways of prototyping and testing
new ideas.
Rasmus Stride | Zalando Creative workshops Creative facilitation
November 2012
fredag den 14. december 2012

18. LEARN MORE - EARN MORE
fredag den 14. december 2012