7. ANALYSIS OF THE SURVEY
Preference of
COFFEE SHOPS:
50% 50%
CCD
Barista
Graph â 1
8. â âI go to Barista when I want to enjoy the rich flavored coffee and the tempting
dessertsâ
Aman Jinwal
â âBarista is for older people whereas CCD is for Rockers.â
Gargi Keluskar
â âCCD is more cozy while Barista has this formal atmosphereâ
Sushant Gawali
â CCDâs sandwiches' sucks!!!
Nikhil kurle
â âBarista is way to expensive to meâ
Yogiraj kukarni
9. ANALYSIS OF THE SURVEY
FREQUENCY of
visit:
20%
2-3 times a week
50% 2-3 times a month
not often
30%
Graph â 02
10. ANALYSIS OF THE SURVEY
SPENDING
Habits:
10%
25-75
50% 75-125[Barista]
40%
over 125
Graph â 3
11. ANALYSIS OF THE SURVEY
DECIDING
Factor:
20% Ambience/Experienc
e
40% Taste of Coffee /Food
Value for money
40%
Graph â 04
16. RECOMMENDATION &
SUGGESTIONS
o Customers perception of
being and expensive brand.
o To carry out a promotion
campaign to ensure that
their target market is well
aware of their current low
prices.
The values of Graph - 3 illustrate how much money the respondents usually spend atcoffee shops. While the majority of respondents spent between Rs. 25 & Rs. 75 on a50single visit to an outlet, a high percentage also spent between Rs. 75 & Rs. 125. Animportant point to note here however is that a majority of the people who were in the Rs.75 & Rs. 125 bracket were Barista customers.