2. In the world of highly developed and advanced
technologies promotion, PR and advertising are to seek
new methods that have to be side by side with progress to
keep interest. With foundation of internet, advertising
strategies underwent a real revolution, trying to capture
all the opportunities to develop. Nowadays 40% of
advertising materials are submitted in the Internet to
attract possible customers. Web sites of big industrial
corporations and small industries are constantly updated
and content changed. Most of work done by web site
copywriters is directed on sales of advertised
product, service or information. This is where real
business starts.
3. Nowadays people practically live in the
Internet, distracted only by natural needs; they
continuously spend time in the World Wide Web and live
in their virtual world where they have several
identities, all possibilities, friends and entertainment.
Some of advertising is directed on such people. Attracted
by fancy pop-ups, modern design and full information
clients place orders online thinking about how rational
and convenient this way is. Online copywriting attracts not
only Internet obsessed individuals, but also businessmen
and large companies that find it easy to use information
and services placed online. The most important thing is to
remember that they buy taking into consideration not
features but benefits.
