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Testing, Iterating and Validating Your Business Model Canvas
- 1. The Business Model Canvas 6 April 2013 The Escape School – Startup MBA www.rapidinnovation.co.uk
- 2. David Gates Jessica Tayenjam @davidrig81 @jessicatayenjam @rapidinnovation www.rapidinnovation.co.uk
- 3. I’ve got my BMC … Now what? TEST ITERATE VALIDATE www.rapidinnovation.co.uk
- 4. How do I test my BMC? ‘A working hypothesis is a hypothesis that is provisionally accepted as a basis for further research in the hope that a tenable theory will be produced, even if the hypothesis ultimately fails’ ‘Working hypothesis’ Wikipedia www.rapidinnovation.co.uk
- 5. How do I test my BMC? 1. Define what you’re testing – Articulate your proposition – Define your information requirement www.rapidinnovation.co.uk
- 6. How do I test my BMC? 2. Decide who to test it on – ‘Customer Segments’ – Industry stakeholders / 3rd parties – Industry experts www.rapidinnovation.co.uk
- 7. How do I test my BMC? 2. Decide who to test it on Key questions – Are all customers created equal? – What mix of views do I need to represent? – How big of a sample size do I need? www.rapidinnovation.co.uk
- 9. BRAND GOOD MERCHANDISING SUSTAINABLE SALES www.rapidinnovation.co.uk
- 10. EFFICIENCY EFFECTIVENESS www.rapidinnovation.co.uk
- 13. ASSETS VISUAL RECORD www.rapidinnovation.co.uk
- 16. INNOVATION IMPROVED ASSET KNOWLEDGE INCREASED ASSET VALUE AND LOWER COSTS www.rapidinnovation.co.uk
- 25. MODEL STRUCTURE LEVEL How we price When we charge How much we charge Time and materials In advance Value-based Success-based In arrears Cost plus Freemium At each use Disruptive to market Subscription Premium vs competition License plus maintenance Utility Per site Per user (can be subcategorised) Modular www.rapidinnovation.co.uk
- 27. How do I test my BMC? 3. Bring together steps 1 and 2 – Identify the specific people you want to test it on www.rapidinnovation.co.uk
- 28. How do I test my BMC? 3. Bring together steps 1 and 2 – Identify the best means of engagement www.rapidinnovation.co.uk
- 29. How do I test my BMC? 3. Bring together steps 1 and 2 – Identify the people you want to test it on – Define the best means of engagement – Craft your approach www.rapidinnovation.co.uk
- 30. How do I test my BMC? 3. Bring together steps 1 and 2 – Identify the people you want to test it on – Define the best means of engagement – Craft your approach – Get in touch! www.rapidinnovation.co.uk
- 31. Some of this ‘testing’ may also be the first step towards your early sales! www.rapidinnovation.co.uk
- 32. How do I iterate my BMC? • Your Business Model Canvas is never finished! • Revisit every time you have a significant amount of new data Look up XoomPark’s slideshare presentation for a good example of iteration www.rapidinnovation.co.uk
- 33. How do I validate my BMC? www.rapidinnovation.co.uk
- 34. Rapid Innovation Group Find Your Model Build Your Capability Realise Your Value www.rapidinnovation.co.uk