1. Ranjit .R. Purkayastha
( Flat No 402, GINI Residency, Sector 11, New Panvel (E), Navi Mumbai, Maharashtra -410 206, India
Contact details:  +91-9833028221,+91-9422514124; ranjitpur@rediffmail.com; ranjitpur@outlook.com
Professional Title: Chief Operating Officer – Assam Branches of French Motor Car Co Ltd. ( Leading Tata Dealer)
Personal Profile
An innovative, result orientated and highly motivated, Mechanical Engineering Graduate coached by IIM – Calcutta,
over 25 years of experience as senior business development executive in all aspects of after sales market
development with the proven ability to create unique customer centric initiative, supply chain management and
specialized marketing strategies to successfully keep the business ahead in a highly competitive market.
Effective, extremely thorough, positive and open minded at inspiring and building strong long term partnerships
with team and channel to achieve department as well as organizational goal within guidelines of quality
management system & processes backed by training procedures in line with ethical business practices.
Engaged in enhancing Brand Equity thro’ differentiated customer care approach, business process reengineering,
channel ROI management & improvement, network expansion, developing & deploying IT business solutions for
measuring necessary aspects of operational management , CRM activity and business development.
Proficient in personnel recruitment, effective management of senior team, people development, strategic
planning and implementation for organizational growth and managing departmental expenditure within sanctioned
budgets with a successful background of showing exponential business growth.
Core Strength:
Achievement of high quality organizational goal and business profit targets within agreed time scale by formulation
of strategy in line with corporate responsibility.
Business Perspective: Good Domain knowledge & take action which has high risk but come out successfully
through strategy formulation. Able to keep things in perspective while working hard towards business goal.
Decision Making: Explore large number of alternative solutions, supported with sufficient data, to evaluate all
possible options before making any decision to achieve goal.
Innovative Thinking: Able to think innovatively, considering numerous dimension while addressing a problem and
generate customer centric original ideas in response to solutions.
Leadership: Paradigm shift in thinking - Objective Orientation & resolving conflicts while leading a large, qualified
& competent teams. Review team performance periodically, maintaining a good task relationship balance to
achieve overall organizational goal of sustainable profitable growth & brand advocates.
People Development: Drive others towards growth, by sharing feedback with maturity and identification of
technical as well as behavioral gap, while growing myself so as to create one team, one goal, one company.
Major International assignment accomplishment:
 Sourcing parts from China, Germany & SE Asia countries.
 Business development & tie up with USA based companies;
 Successfully completed Market entry strategy study in China, Malaysia & Middle East.
 Increased vehicle sale & parts business in SARRAC countries and African countries.
 Developed Customer connect strategy to improve global NPS for Piaggio Group.
Key Accountabilities:
1) Responsible for the direction and management of all sales and business development operations, including
brand building, promotional strategies, liaison with principal to plan & implement aggressive strategies to
achieve desired sales, market share and profitability, monitoring market trends and exploring growth
opportunities. Leading, training and motivating a team of highly competent sales / marketing
professionalsAnalyze customer satisfaction levels and NPS results as well as other key business drivers to
exceed customer’s expectation so as to increase numbers Net Promoters (Brand Advocates).
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2. 2) Working closely with CFT involving Quality Assurance, Engineering and manufacturing operations to
represent the voice of the customer in order to bring improvements in product & services.
3) Handling Strategic objective & goal setting with MOP for team & channel partners, budgeting, warranty
administration, cost management, service readiness for new launches, productivity improvement (TAT &
FTR) to achieve organization goals without compromising on Satisfaction level of customer & / or
Channel.
Key Achievements:-
1) Increased numbers of BRAND ADVOCATES -Overall Net Promoter Score (NPS) has moved from “IMPROVE
ZONE” in 2005 to “QUALITY ZONE” in 2010 and to “EXCELLENCE ZONE” in 2012 survey conducted by
external agency (G N Research) appointed by HQ Italy through Dealers engagement for enhanced
customer orientation and retention through differentiated customer care approach to improve relation as
well as overall satisfaction Level of both 3Wheelers & 4Wheelers customers.
2) Seeding of NEW Generation Porter Range 4wheeler with CRDI system and Retail enhancement
strategy by introducing Blue Ocean Strategic customer centric initiatives in piaggio.
3) Retained existing customer’s loyalty & acquisition of new customers through appropriate value
proposition & ethical sales method. Won back lost customer & reduced customer defection rate.
4) Seasoned professional with sufficient experience and expertise in managing LOW CYCLIC business (AMC
scheme, Reconditioned units, Refurbished vehicles, 24 X 7 Customers Assistance Centre etc.) so that the
bottom line remains untouched during downturn of the core business.
5) Achieved organization goal and Key business result with a very lean manpower structure by engaging &
enabling the team to improve effectiveness – Service as a standalone business.
6) Instituted Market research for new product development (concept to service readiness) planning &
management by ensuring Service readiness before all new product launches thro GANTT Chart
7) Upgraded hygiene & time related dimension of the product & services in networks as business head.
8) Successfully managed TATA MOTORS SERVICE workshop at Bhubaneswar & Sambalpur in Orissa.
9) Good understanding about CRM (Customer Relationship Management) system, DMS (Dealer Management
System) with pre-sales, sales, warranty, service management. Also worked on BPR (Business Process
Reengineering) in the area of sales, after sales and services processes. Developed in house Customer
Dealer Management System (CRM-DMS) for business control.
10) Motivational Speaker & trainer on Behavioral Competency, Interviewing skill and Profitability
enhancement to business Houses and Educational Institutes, including Old reputed University.
11) Continuously using academic and professional opportunities to gain exposure in diverse domains of
Consulting, Technology, Quality Systems and Business Processes.
Key Business Result :
1) Piaggio Vehicles –
(a) Domestic Parts sale has grown from 1.1Mi INR to 1.5 Mi INR pm in 3 yrs with 6.5% Contribution to Total Vehicle
sales turn over. Export parts sale grown from 0.17 Mi INR to 0.2 Mi INR in 4 yrs.
(b) Successfully launched & established of three new products in Feb- Mar 2013 against established players, by
motivating and engaging channel partners.
(c) Generated additional service revenue by wining back 23% of lost customers.
(d) Reengineered business processes to improve NPS SCORE & to get ISO/TS16949 certification
2) Asia Motorworks Ltd. – (a) Achieved Spare Parts sale upto 3.5Mi INR within 2 years. (b) Network expanded
from 5 nos. in 2006 to 85nos, in 2009, (c) Introduced various system & processes for ISO/TS 16949
certification.(d) Revenue generated by selling AMC- from 0.3 Mi INR in 2007-08 to 1.08 Mi INR till Nov2009.
3) TATA Motors Ltd.
(a) Pioneer in selling AMC – From 0.09 Mi INR in 2000-01 to 3.0 Mi INR in 2004-05. s
(b) Spare parts sale grown from 10 Mi INR In 2005-06 to 32.5 MI INR till Dec 2006 in STU and Indian armed
forces organization.
(c) CSI of Institutional Customers grown from 65 Trim Index to 72 Trim index within a year.
(d) Received “SELF CERTIFICATION” approval from Ministry Of Defence for TATA parts Business.
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3. Previous Functional Experience (Total – 26+ Yrs):
Sl. No. Name & Address of employer Duration of
Service
Position held
1 French Motor Car Co Ltd. Oct2015- Till date Chief Operations Officer- Assam Br.
2 Executive Vision, Pune Oct2014 – Sep2015 Director – Business Development &
operations ( Solar & Automobile)
3 Piaggio Vehicles, Pune, Maharashtra Dec2009 – Aug2014 Associated Vice President – Customer
Care (CV)
4 Asia Motorworks Ltd ( Essar Group)
Mumbai, Maharashtra
Jan2007 – Nov2009 GM – Business Development - After
Market Service & Spares
5 Tata Motors Ltd. Mumbai Maharashtra Apr 2006- Jan2007 Divisional Manager – Institutional
Customer care – Service & Parts
6 Tata Motors Ltd Mumbai Maharashtra Mar1995- Mar2006 From Zonal Manager to Divisional
Manager in field service & Non
Vehicular Business
7 Hindustan Motors Ltd. Hind Motor
West Bengal
Mar1993- Mar1995 Executive Assistant to GM – Service
and National Head - Service Training
centres & workshop control
( Passenger car Division)
8 Ashok Leyland Ltd, Chennai, TN Jan1990– Mar1993 Regional Service Engineer – North
Eastern States
9 Hindustan Motors Ltd. Hind Motor
West Bengal
May1989-Jan1990 Service Engineer – Passenger car
Division
10 Regional Engg College, Silchar Assam Sept1988 Mar1989 Lecturer– Engineering Drawing & IC
engines
Language Proficiency: English, Hindi, Assamese & Bengali (Mother Tongue).Pursuing Chinese – Basic.
Skills: New Business Development, Company turnover and change Management, Operational Strategy, Business Unit
Management, Sales & Marketing, Distribution & Networks, Multi-Channel operations, Low Cost operations, CRM and
customer experience enhancement, Excellence in service and creation of “winning culture” in the organization –
Educational Qualification:
Degree / Certificate Institution Marks/ Grade
BE ( Mechanical) RE College (Now NIT) Silchar Assam 1st
class (Hons) in1988
Executive MBA - International Business IIM – Calcutta A- Grade in2004
Project Management Certificate Course Symbiosis- Pune Certificate in 2003
Chartered Engineer Certification Institution Of Engineers (India) Certificate in 1993
Personal Details:
Name as per passport Ranjit Ranjan Purkayastha
Date of Birth 9th
Jan 1965
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4. Passport Number G 2800492 valid till 31st July ’2017
Marital Status Married
Linkendin profile http://lnkd.in/b3Qx9DM
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