Corporate Voice | Weber Shandwick is India\'s most awarded Image Management & Counselling Agency. The presentation gives a perspective on our achievements & practices.

1. CORPORATE VOICE | WEBER SHANDWICK
Advocacy Starts Here
INDIA CREDENTIALS

2. INTRODUCTION Weber Shandwick is a global public relations and communications
leader. Headquartered in New York, Weber Shandwick are counselors to
15 of Fortune’s top 20 companies and recognized for strong corporate
reputation and issue management expertise worldwide
WEBER Named Global Agency of the Year 2009 by the Holmes Report and Large
Agency of the Year 2008 by PR News, Weber Shandwick operates
SHANDWICK through its joint venture Corporate Voice | Weber Shandwick in India.
CORPORATE Since its inception in 1992, Corporate Voice | Weber Shandwick has
VOICE | WEBER played a leading role in development of the Public Relations industry in
India. We have grown to be one of the largest consultancies in the local
SHANDWICK market, currently employing over 150 communications professionals
from diverse disciplines and serving over 110 leading Indian and
multinational corporations on a retainer basis.
126 offices
in 77
markets
worldwide

3. WE'RE PART OF SOMETHING BIGGER
INTER
PUBLIC
GROUP
Puneet Taneja
digitalstage
w ww.digitalsta ge.in
A Corporate Voice I Weber Shandwick Group Company
212, Second Floor, Okhla Industrial Estate, Phase III,
New Delhi – 110020, INDIA
T : +91-11-40501200
M : +91-9810023281
E : puneet@digitalstage.in

4. LEADERS AT RUNNING MULTI-MARKET PROGRAMMES…
Client Serviced By Client Since
29 offices 2006
44 offices 1995 …endorsed by
25 offices 1996 Harvard Business
School
9 offices 1996
26 offices 1986
22 offices 1997
17 offices 1999
12 offices 2003
13 offices 2003

5. A PROUD RECORD OF INDUSTRY LEADERSHIP
Current Global Agency of the Year
PR industry’s first ever winner at Cannes Lion Awards
Platinum SABRE Award for Best Campaign of the Year
More than 400 awards in 4 years across our global network
Business Superbrand 2007, 2008, 2009
Global Chariman Jack Leslie appointed by the President of USA as the Board of
Director to The United States African Development Foundation (USADF)

6. ASIA PACIFIC NETWORK

7. ALL INDIA We service large Indian and multinational corporates through a
NETWORK OF network of owned and associate offices across India:
OFFICES Owned offices Delhi
Mumbai
Bangalore
Kolkatta
Chennai
Associate offices Hyderabad, Pune, Chandigarh, Lucknow,
Jaipur, Ahmedabad
Expandable network Bhopal, Indore, Coimbatore, Kochi,
Trivandrum, Patna, Ranchi, Bhubneshwar,
Guhawati, Nagpur, Nashik, Surat, Vadodara,
Vishakapatnam, Ludhiana, Amritsar,
Lucknow, Kanpur, Uttaranchal, Haryana,
Himachal Pradesh, Jaipur, Jodhpur, Bhopal,
Indore, Coimbatore, Patna, Ranchi,
Bhubneshwar, Guhawati, Pondicherry,
Coimbatore, Salem, Madurai, Raipur,
Bilaspur, Sikkim…

8. INDIA Our unrelenting commitment to deliver outstanding work for our clients
INDUSTRY has been recognized internationally. Today, Corporate Voice | Weber
Shandwick prides itself as the most awarded PR Agency in India, with
RECOGNITIONS &
global industry awards and recognition from clients:
AWARDS
• Co-led the P&G/ Gillette Campaign "To shave or not" which won the
Gold and Silver in the Media Lions Category at Cannes Awards 2009
• United Nations Grand Prize for PR Excellence 2007
• First agency in India to win the IPRA Golden Award 2007
• Media's Asia Pacific PR Campaign of the Year 2007/2006
• NDTV PR Team of the Year Award 2007 for Honda Civic
• Media's Asia Pacific PR Network of the Year 2006
• First agency in India to win the Asia Pacific PR Week Gold Award
(2005)
• McDonald’s International Global Award for the best public relations
launch program in India in 1997
• Maximum coverage award for India in 2001 by LG Electronics, Korea
• Outstanding Contribution to a Launch Event – Gillette India in 2005

9. ADVOCACY
APPROACH
With the introduction
of our new Advocacy
communication
planning
methodology we
have taken the best
from modern
communication
campaigning and
applied to the new
empowered
consumer/ citizen
environment
companies are
increasingly facing

10. Corporate Voice | Weber Shandwick operates dedicated practice groups,
OUR PRACTICE
which bring local and international expertise together to help add value
GROUP MODEL to clients.
These practice groups work seamlessly together, both cross-borders and
within offices to ensure that we are able to put together teams of
people with the expertise which best matches client needs.
Corporate Public Affairs
Healthcare Technology
Consumer Financial
Industry verticals:
Digital/ Social Media Travel & Hospitality,
Infrastructure, Automobiles

11. Corporate Voice | Weber Shandwick has drawn from its strong expertise
OUR OFFERINGS: across various practices to create a suite of services specially suited for
companies in today’s context
Corporate Reputation Media Management
• Reputation research and program • Media monitoring
development • Media relations
• Messaging and positioning • Press conferences
• Corporate communication policy • Media tours
development • News releases
• CSR programme development • One-on-one interviews
Public Affairs Financial Communication
• Issues Tracking & regulatory • Secondary offer/ listings
analysis • IPO management
• Stakeholder mapping and audit • Value based positioning
• Strategic government relations • Investor outreach
• Politically-focused media relations • Financial media outreach
• Policy advocacy • Collateral development
Crisis Management Special Services
• Senior management counsel • Event management support
• Intelligence gathering • Training & Development
• Media response • Content development
• Crisis training and avoidance • Online reputation management

12. We work with some of the best names in the business. We have a strong
INDIA CLIENTS
base of over 110 retainer clients. Some of our major clients include
names like:
Consumer : Gillette, Honda Siel Cars, LG Electronics, Whirlpool, ITC
(Personal Care), General Mills
Corporate : Australian Trade Commission, Hero Honda, Moser Baer
Healthcare: Apollo Hospitals, MSD (Merck & Co., US), Dabur, USAID
Technology: Gartner, Agilent Technologies, Hitachi GST, Progeon (Infosys)
Infrastructure: DSC Limited, IREO, Bombardier, DP World
Travel & Hospitality: Oberoi Hotels, KLM Royal Dutch Airlines, American
Airlines, Etihad Airways, Tourism Australia
Financial: SBI Cards, GE Capital, India Value Fund, Temasek
Media: Times Now, ET Now, Filmfare Awards, Radio Mirchi Awards

13. INDIA CLIENTS
Technology Media / Entertainment Corporate / Consumer

14. INDIA CLIENTS
Aviation Tourism / Hospitality Financial Healthcare

15. Client Servicing Structure
Shiv Reddy, CEO, India
Atul Ahluwalla, President, India National
Strategy
Dilip Yadav, Executive Vice President, India Team
Admin Support Rakhi Khanna Client
Staff Branch Manager Contacts
Account Director
New Delhi Team
Core
Bangalore Team Account Manager Servicing
Kolkata Team Team
Chennai Team Account Supervisor
Account Executive
Jaipur Pune Bhopal Cochin Hyderabad Ahmedabad Chandigarh
Associate Associate Associate Associate Associate Associate Associate

16. OUR
EVALUATION
MODEL
Analysis for media coverage against
ANALYSIS quality and quantity
Message penetration and penetration
KEY MESSAGES of target consumers (reach and
frequency)
Audit amongst media to get views on
PERCEPTION AUDITS Company / Brand
Ad equivalent
AD VALUE Colour v/s non colour
Pictoral v/s non pictoral
Achieve desired outcome

17. ADVOCACY STARTS HERE