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Sponsorship deckconnectingbloggersandbrandsmarch11
WHY WE ARE DIFFERENT
    we connect bloggers & brands

• Is not about teaching bloggers how to blog better
• Focuses on the business of blogging
• It’s the only conference with a mission of finding
  better ways for brands and bloggers to work together
• Gives Brands a more targeted spend of sponsorship
  dollars
CROSS CANADA BLOGGING CONFERENCE
     First Stop Vancouver
                           WHERE
                VanCity Theater, Vancouver, BC
                             WHEN
          Tuesday April 30, 2013, 10:00am - 4:00pm
                             WHY
 We want to organize events for bloggers who want to work with
                            brands
                      Save the Date!
NEXT STOPS
   Calgary to Halifax
• We plan on visiting Calgary, Winnipeg, Regina, Toronto and Halifax
• Additional cities will be added if we can get a minimum number of
  bloggers
• The number of bloggers that sign up for each city will determine the actual
  schedule and cost of sponsorship



     Calgary, AB              Winnipeg, MB                   Halifax, NS


                 Regina, SK                  Toronto, ON
HOW IT WORKS
   Local blogging team in each city
• We will have a local group of bloggers organizing each event (team
  leader and conference ambassadors)
• The organizing team will promote the conference to local bloggers
• Local Bloggers who want to work with brands will sign up
• Sponsors will be contacted about the opportunity in that city
• The local conference date is set up
• The brands who are interested in those local bloggers will sponsor
  the event
• Bloggers will connect with local and national brands on a personal
  level
6 Reasons to Sponsor CB&B
1.   Blogger Community Support: Participating in the conference validates that your
     Brand recognizes that the blogging community is important and puts your brand
     in the forefront with an engaged, active community.
2.   Blogger selection: It’s the only conference where bloggers apply to attend and
     are selected based on sponsor requirements.
3.   Eager audience: these bloggers want to work with brands.
4.   Immediate Brand Promotion: These bloggers are motivated and want to work
     with your brand. The real-time mentions and tweets across a variety of social
     media will generate real-time buzz in advance of the conference.
5.   Hands-on experience: Leverage the conference and get real-time, face to face
     feedback. Agenda focused on creating a dialogue with bloggers and
     brands/agencies.
6.   Build your blogger list: get a list of all bloggers attending the conference
     including blog traffic and their social footprint
1. BLOGGER COMMUNITY SUPPORT:
                 Your sponsorship will speak volumes
• By sponsoring the Connecting Bloggers and Brands conference you are
   letting all bloggers know that they are important.
• Whether you work with them directly or meet them at the conference,
   you will leave a lasting impression of your brand - one that may generate
   immediate mentions, increased brand exposure and future good will -
   with invested bloggers.
• Generate respect for your brand because
  you’re letting bloggers know that you WANT to
  connect with them and that you want to hear
  from them first-hand.
• It’s the only conference with a mission of
  finding better ways for brands and bloggers to
  work together
2. BLOGGER SELECTION:
      bloggers selected based on sponsor requirements
• Goal is to open up the conference to Bloggers who want to work with
  brands
• In Vancouver we estimate that 100 bloggers will register to attend for FREE
  as our VIP guests.
• These bloggers know who you are and WANT
  to work with you to promote your brand and
  your messaging.
• In other cities, Brands will know in advance
  who is attending and be able help us pre-select
  bloggers you are interested in engaging with.
  (depending on your sponsorship level)
3. EAGER AUDIENCE:
       These bloggers WANT to work with brands
• #1 qualifier to attend this conference- bloggers want to work with brands
  (in fact bloggers have to agree to it as part of the terms of applying to
  attend).
• Brands are only sponsoring bloggers who WANT to work with them.
• These bloggers want to learn how to work with you better!
4. BUILDING RELATIONSHIPS:
        Content that fosters relationships
• Agenda that fosters ample opportunity to start building relationships (or
  nurture existing relationships).

• Our Agenda includes:
   – Working with Brands via PR Agencies
   – What brands want from bloggers
   – What Bloggers want from Brands


• Lots of networking time
5. HANDS-ON EXPERIENCE:
       Leverage the conference and get real-time,
       face-to-face feedback
• Unlike any other conference you’ll attend! This conference is designed to
   give you hands-on experience and exposure to bloggers, in an intimate
   setting.
Your Brand will:
• Identify and develop direct relationships with bloggers who are motivated
   to build relationships with your brand.
• Influence first-hand what these bloggers think about your brand.
• Understand how the world of bloggers is changing
• Make a personal Impression on these bloggers. Face-to-face contact will
   help solidify understanding and develop your (outside) voice..what better
   way to get them to personally connect with your brand!
6. BUILD YOUR LIST OF BLOGGERS:

• Receive a database of all bloggers who want to work with you BEFORE the
  conference
• Bloggers will be ranked into 3 tiers based on their experience
• Get to meet 3 tiers of bloggers (newbies, tier 2 and tier 1 bloggers) and
  learn how to work with each tier
Sponsorship Opportunities
• Our Sponsors include: Telus,
  Canadian Beef, Ultima Foods
  (iogo brand) and Chicken
  Farmers of Canada.

• Our Title and Gold sponsorships
  have already sold out. We have
  limited sponsorships remaining:
  – Silver: 2 sponsorships
  – Bronze: 5 sponsorships
  – A La Carte sponsorships
Vancouver Sponsorship Details
Details                                                       Title   Gold   Silver   Bronze
                                                                             $5,000   $2,500

PRE-CONFERENCE MARKETING
• Exclusivity: no competing companies offered sponsorship       X
                                                                X      X       X        X
• Brand Logo on all conference material, conference website
                                                                X      x       x        X
• Logo placement in pre-event marketing materials               x
• Pre-conference brand email message to attendees
MEDIA
• Included in press release                                     X      x       x        x
                                                                X
                                                              Sold    Sold
• Quote in press release
                                                              out     out
CONFERENCE DAY BENEFITS
• Speaking at Event                                             X      X
                                                                5      4       3        2
• Tickets to conference
                                                                X      X       X        X
• 6 foot sponsor table                                          X      X       X        X
• Insert products into conference swag bag
POST CONFERENCE BENEFITS
• Attendee directory                                            X      X       X        X
                                                                X
• Lead sponsor in post conference twitter party
                                                                X
• Premium logo placement in post event email campaigns
Vancouver Themed Sponsorships
Details

Official Automotive Sponsor                                                                    TBD
• We are looking for an automotive sponsor to shuttle our attendees to and from events

Official Technology Sponsors                                                                   TBD
• We are looking for an official technology Sponsor that will power all of the Technology at
    the conferences and of the conference team
Official Beauty Sponsor                                                                        TBD
• We are looking for an official beauty sponsor to makeover the attendees and take
    professional head shots



    We are happy to create a custom themed sponsorship for your
   brand. Give us the opportunity to come up with a great activation
                            for your brand!
A La Carte
Opportunities                                                                 Sponsorship
PRE-CONFERENCE TWITTER CHATS ON HOW TO BLOG BETTER
• 8pm chats about helping bloggers better monetize their blogs - 6 in total   $ 500 per chat

PRE-CONFERENCE PARTY SPONSOR
• Help kick off the conference by hosting a party for attendees                    $ 5,0000
   (multiple brands can contribute)

MEALS SPONSOR
• Breakfast sponsor                                                                 $   1,500
• Lunch sponsor                                                                     $   2,500
• Afternoon break sponsor                                                           $   1,500
• Cocktail reception sponsor                                                        $   2,500



Swag Bag Sponsor(s)
• Insert products into the conference swag bag
                                                                                   $     500
So What Are You Waiting For?
Limited opportunities left for Vancouver!




 We would love to build a custom sponsorship package like we have
    for Telus, Ultima Foods, Chicken Farmers and Canada Beef.

                          Rania Walker
                        647-727-0964 ext 2
              rania@connectingbloggersandbrands.com
                     http://connectingbloggersandbrands.com
                        http://twitter.com/bloggers_brands
Thank you!

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Sponsorship deckconnectingbloggersandbrandsmarch11

  • 2. WHY WE ARE DIFFERENT we connect bloggers & brands • Is not about teaching bloggers how to blog better • Focuses on the business of blogging • It’s the only conference with a mission of finding better ways for brands and bloggers to work together • Gives Brands a more targeted spend of sponsorship dollars
  • 3. CROSS CANADA BLOGGING CONFERENCE First Stop Vancouver WHERE VanCity Theater, Vancouver, BC WHEN Tuesday April 30, 2013, 10:00am - 4:00pm WHY We want to organize events for bloggers who want to work with brands Save the Date!
  • 4. NEXT STOPS Calgary to Halifax • We plan on visiting Calgary, Winnipeg, Regina, Toronto and Halifax • Additional cities will be added if we can get a minimum number of bloggers • The number of bloggers that sign up for each city will determine the actual schedule and cost of sponsorship Calgary, AB Winnipeg, MB Halifax, NS Regina, SK Toronto, ON
  • 5. HOW IT WORKS Local blogging team in each city • We will have a local group of bloggers organizing each event (team leader and conference ambassadors) • The organizing team will promote the conference to local bloggers • Local Bloggers who want to work with brands will sign up • Sponsors will be contacted about the opportunity in that city • The local conference date is set up • The brands who are interested in those local bloggers will sponsor the event • Bloggers will connect with local and national brands on a personal level
  • 6. 6 Reasons to Sponsor CB&B 1. Blogger Community Support: Participating in the conference validates that your Brand recognizes that the blogging community is important and puts your brand in the forefront with an engaged, active community. 2. Blogger selection: It’s the only conference where bloggers apply to attend and are selected based on sponsor requirements. 3. Eager audience: these bloggers want to work with brands. 4. Immediate Brand Promotion: These bloggers are motivated and want to work with your brand. The real-time mentions and tweets across a variety of social media will generate real-time buzz in advance of the conference. 5. Hands-on experience: Leverage the conference and get real-time, face to face feedback. Agenda focused on creating a dialogue with bloggers and brands/agencies. 6. Build your blogger list: get a list of all bloggers attending the conference including blog traffic and their social footprint
  • 7. 1. BLOGGER COMMUNITY SUPPORT: Your sponsorship will speak volumes • By sponsoring the Connecting Bloggers and Brands conference you are letting all bloggers know that they are important. • Whether you work with them directly or meet them at the conference, you will leave a lasting impression of your brand - one that may generate immediate mentions, increased brand exposure and future good will - with invested bloggers. • Generate respect for your brand because you’re letting bloggers know that you WANT to connect with them and that you want to hear from them first-hand. • It’s the only conference with a mission of finding better ways for brands and bloggers to work together
  • 8. 2. BLOGGER SELECTION: bloggers selected based on sponsor requirements • Goal is to open up the conference to Bloggers who want to work with brands • In Vancouver we estimate that 100 bloggers will register to attend for FREE as our VIP guests. • These bloggers know who you are and WANT to work with you to promote your brand and your messaging. • In other cities, Brands will know in advance who is attending and be able help us pre-select bloggers you are interested in engaging with. (depending on your sponsorship level)
  • 9. 3. EAGER AUDIENCE: These bloggers WANT to work with brands • #1 qualifier to attend this conference- bloggers want to work with brands (in fact bloggers have to agree to it as part of the terms of applying to attend). • Brands are only sponsoring bloggers who WANT to work with them. • These bloggers want to learn how to work with you better!
  • 10. 4. BUILDING RELATIONSHIPS: Content that fosters relationships • Agenda that fosters ample opportunity to start building relationships (or nurture existing relationships). • Our Agenda includes: – Working with Brands via PR Agencies – What brands want from bloggers – What Bloggers want from Brands • Lots of networking time
  • 11. 5. HANDS-ON EXPERIENCE: Leverage the conference and get real-time, face-to-face feedback • Unlike any other conference you’ll attend! This conference is designed to give you hands-on experience and exposure to bloggers, in an intimate setting. Your Brand will: • Identify and develop direct relationships with bloggers who are motivated to build relationships with your brand. • Influence first-hand what these bloggers think about your brand. • Understand how the world of bloggers is changing • Make a personal Impression on these bloggers. Face-to-face contact will help solidify understanding and develop your (outside) voice..what better way to get them to personally connect with your brand!
  • 12. 6. BUILD YOUR LIST OF BLOGGERS: • Receive a database of all bloggers who want to work with you BEFORE the conference • Bloggers will be ranked into 3 tiers based on their experience • Get to meet 3 tiers of bloggers (newbies, tier 2 and tier 1 bloggers) and learn how to work with each tier
  • 13. Sponsorship Opportunities • Our Sponsors include: Telus, Canadian Beef, Ultima Foods (iogo brand) and Chicken Farmers of Canada. • Our Title and Gold sponsorships have already sold out. We have limited sponsorships remaining: – Silver: 2 sponsorships – Bronze: 5 sponsorships – A La Carte sponsorships
  • 14. Vancouver Sponsorship Details Details Title Gold Silver Bronze $5,000 $2,500 PRE-CONFERENCE MARKETING • Exclusivity: no competing companies offered sponsorship X X X X X • Brand Logo on all conference material, conference website X x x X • Logo placement in pre-event marketing materials x • Pre-conference brand email message to attendees MEDIA • Included in press release X x x x X Sold Sold • Quote in press release out out CONFERENCE DAY BENEFITS • Speaking at Event X X 5 4 3 2 • Tickets to conference X X X X • 6 foot sponsor table X X X X • Insert products into conference swag bag POST CONFERENCE BENEFITS • Attendee directory X X X X X • Lead sponsor in post conference twitter party X • Premium logo placement in post event email campaigns
  • 15. Vancouver Themed Sponsorships Details Official Automotive Sponsor TBD • We are looking for an automotive sponsor to shuttle our attendees to and from events Official Technology Sponsors TBD • We are looking for an official technology Sponsor that will power all of the Technology at the conferences and of the conference team Official Beauty Sponsor TBD • We are looking for an official beauty sponsor to makeover the attendees and take professional head shots We are happy to create a custom themed sponsorship for your brand. Give us the opportunity to come up with a great activation for your brand!
  • 16. A La Carte Opportunities Sponsorship PRE-CONFERENCE TWITTER CHATS ON HOW TO BLOG BETTER • 8pm chats about helping bloggers better monetize their blogs - 6 in total $ 500 per chat PRE-CONFERENCE PARTY SPONSOR • Help kick off the conference by hosting a party for attendees $ 5,0000 (multiple brands can contribute) MEALS SPONSOR • Breakfast sponsor $ 1,500 • Lunch sponsor $ 2,500 • Afternoon break sponsor $ 1,500 • Cocktail reception sponsor $ 2,500 Swag Bag Sponsor(s) • Insert products into the conference swag bag $ 500
  • 17. So What Are You Waiting For? Limited opportunities left for Vancouver! We would love to build a custom sponsorship package like we have for Telus, Ultima Foods, Chicken Farmers and Canada Beef. Rania Walker 647-727-0964 ext 2 rania@connectingbloggersandbrands.com http://connectingbloggersandbrands.com http://twitter.com/bloggers_brands