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Current Situation By Rangimarie Kelly 4910992
What  Real Groovy  offers…
An  online   store.
A  large  range of music.
And excellent  customer service .
What Real Groovy’s  world  is like…
Real Groovy has come up against a  number of  large  businesses…
The Warehouse  for example…
Has more buying  power … …
Which means they can buy in  bulk …
And  lower  their prices. …
Real Groovy has also had to deal with the  digital age . .
Total turnover in NZ  music retailing  dropped 35% between 2001  and 2005
While Vodafone’s  digital  music sales  increased   30%
Digital  means…
Or ?
The digital age has  shaped  society…
And how we  acquire  music.
Now we have everything at our  finger tips .
From  online  music stores: ,[object Object],[object Object],[object Object],[object Object]
To  illegal  downloading programs.
Pressing  this…
Is  easier  than this…
How to  combat  these problems?
By improving on  strengths .
By continually  updating  our range of uncommon stock.
By  improving  the online store as technology   evolves.
And by further  expanding  the range of goods on offer.
Overall … ,[object Object]
Thank you.

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Assignment One Final