Boom Boom! Revolution is a social innovation company located in Santa Cruz, California that creates positive consumer products intended to instigate an "uprising of guerrilla goodness" and make kindness cool again. Their flagship product is Boom Boom! Cards, which are artistically designed cards that each specify an act of kindness for the user to perform, such as holding doors for people or buying someone a coffee, with the goal of generating more kindness through intentional good deeds. The company was co-founded by Hélène Scott and Mary Beth Campbell to deliver a message of positive change through unique consumer products.

1. The
Uprising
of
Guerilla
Goodness
Boom Boom! Revolution Media Kit
ABOUT
BOOM
BOOM!
REVOLUTION
Boom
Boom!
Revolution
(BB!R)
is
a
company,
located
in
Santa
Cruz,
California,
with
the
audacious
intention
to
change
the
world
by
creating
an
uprising
of
guerilla
goodness.
As
a
social
innovation
company,
BB!R
creates
positive
consumer
products
that
‘do
good’
around
the
world
and
advocate
treating
each
other
well.
The
Boom
Boom!
Revolution
is
online
at:
• http://www.boomboomcards.com
• http://www.twitter.com/boomboomcards
• http://www.facebook.com/boomboomcards
VISION
AND
MISSION
Boom
Boom!
Revolution
intends
to
instigate
an
“uprising
of
guerrilla
goodness”.
Believing
that
“kindness”
has
gotten
a
bad
rap
over
the
years,
we’re
spearheading
a
full
scale
operation
to
re-­‐brand
it
with
distinctive,
contemporary
and
fun
products
that
not
only
build
community
and
improve
humanity,
but
also
champion
the
belief
that
doing
good
isn’t
just
cool,
it’s
THE
THING
to
do.
BOOM
BOOM!
CO-­‐FOUNDERS
Hélène
Scott
and
Mary
Beth
Campbell
MEDIA
INQUIRIES
Asia
Thompson
Lotus823
asiat@lotus823.com
888.691.3883

2. The
Uprising
of
Guerilla
Goodness
BOOM
BOOM!
CO-­‐FOUNDER
BIOS
Mary
Beth
Campbell:
Co-­‐Founder
&
CRO*
Co-­‐founder
Mary
Beth
is,
among
other
things,
a
former
high
school
English
teacher,
a
self
confessed
“reformed
cynic”
and
Boom
Boom!
Revolution’s
*Chief
Revolutionary
Officer.
Genuinely
passionate
about
making
the
world
a
better
place,
her
far
reaching
talents,
which
include
a
love
of
singing
and
a
nearly
limitless
supply
of
exciting
new
creative
concepts,
are
only
superseded
by
her
personal
standards
of
excellence.
An
exceptional
and
inspirational
high
school
English
teacher
in
her
former
life,
Mary
Beth
also
ran
an
award-­‐winning
high
school
journalism
program.
Fueled
by
the
inspiration
she
found
in
students,
Mary
Beth
exchanged
her
jaded
worldview
for
a
lifelong
commitment
to
uncovering
the
innate
good
that
hides
within
all
of
us.
Learning
from
her
students
that
true
honor
lies
in
being
the
best
for
the
world,
rather
than
the
best
in
the
world,
Mary
Beth
left
the
classroom
to
deliver
that
message
to
students
and
educators
throughout
the
US
and
Canada.
As
a
trainer
for
the
highly
respected
middle
and
high
school
transition
programs
Link
Crew
and
WEB,
she
has
helped
create
positive
change
in
countless
schools.
Additionally,
Mary
Beth,
along
with
artist
Hélène
Scott,
created
and
launched
the
re-­‐branding
campaign
for
Link
Crew,
WEB
and
Mary
Beth’s
company,
the
Boomerang
Project.
After
years
of
success
working
together
for
the
Boomerang
Project,
in
2007
the
women
decided
to
combine
their
creative
forces
and
co-­‐founded
Boom
Boom!
Revolution.
The
company’s
goal:
to
take
the
Boomerang
Project’s
message
and
deliver
it
the
world
outside
of
education
through
clever,
well
designed
and
unique
consumer
products.
Hélène
Scott:
Co-­‐Founder
&
Creative
Instigator
Hélène
is
a
seasoned
Creative
Director
and
Graphic
Designer
with
extensive
experience
in
creating
successful
branding,
corporate
identity,
marketing
materials,
and
web
site
designs
for
start-­‐up
companies.
Prior
to
co-­‐
founding
Boom
Boom!
Revolution
with
Mary
Beth,
her
client
portfolio
included
corporations
such
as
Hewlett-­‐Packard,
Palm,
Apple,
Cisco
and
Google,
trade
shows,
large
scale
and
traveling
exhibits
for
museums
and
universities,
and
permanent
donor
installations
at
hospitals.
Hélène’s
early
training
and
experience
in
oil
and
acrylic
painting,
photography,
and
motion
graphics
and
animation,
paved
the
way
for
the
unique
digital
illustrations
that
are
depicted
in
Boom
Boom!
Cards.

3. The
Uprising
of
Guerilla
Goodness
PRODUCTS
Flagship
product:
Boom
Boom!
Cards
Named
for
the
karmic
notion
that
every
good
deed
comes
back
around
to
inspire
even
more
good
deeds,
boomerang-­‐style,
Boom
Boom!
Cards
exist
to
generate
altruism
through
intentional
acts
of
kindness.
Available
in
packs
of
26,
the
artistically
designed
cards
each
specify
a
particular
act
of
kindness.
It
might
be
something
as
simple
as
holding
doors
open
for
people
throughout
the
course
of
the
day,
or
it
might
be
something
more
tangible,
like
buying
a
stranger
a
cup
of
coffee.
Users
begin
by
registering
their
deck
and
performing
the
specified
kind
acts,
one
at
a
time.
Each
time
they
do,
they
give
the
card
away
to
someone
else
and
then
write
about
their
experience
on
the
Boom
Boom!
Cards
website.
Users
can
upload
photos
and
video
to
help
tell
their
story
and
the
site's
mapping
feature
allows
them
to
follow
each
card
and
see
where
their
kindness
spreads.
Since
the
site's
launch
into
beta
almost
two
years
ago,
more
than
4,500
“agents
of
altruism”
have
joined
the
"the
uprising
of
guerrilla
goodness”.
Additionally,
when
purchasers
register
their
BoomBoom!
Cards
deck,
they
have
the
opportunity
to
choose
a
charitable
organization
for
which
to
play
and
Boom
Boom!
Cards
donates
10%
percent
of
its
profits
to
that
charity.
With
Boom
Boom!
Cards
you
can
be
nice,
twice!
Boom
Boom!
Cards
are
currently
available
at
a
variety
of
retailers
throughout
the
U.S.,
including
Uncommon
Goods,
both
online
and
in
the
catalogue.
Visit
www.boomboomcards.com
to
see
the
complete
list
of
selected
retailers.
BOOM
BOOM!
CARDS
COMMUNITY
The
Boom
Boom!
Card
community
unites
thousands
of
socially
responsible
consumers
through
both
real
world
and
social
networking
accommodations
provided
by
Boom
Boom!
Cards.
The
online
segment
of
Boom
Boom!
Cards
includes
a
community
of
comments,
shared
experiences,
a
global
tracking
map,
video
and
picture
posts.

4. The
Uprising
of
Guerilla
Goodness
MEDIA
COVERAGE
Boom
Boom!
Cards
has
gotten
national
and
international
press
coverage
in
a
variety
of
outlets,
including:
For
complete
publicity
coverage:
http://blog.boomboomcards.com/publicity/
For
Product
&
Company
Logos:
http://www.flickr.com/photos/boomboomrevolution/sets/72157625863382990/
For
photographic
Images,
including
those
below,
visit
here:
http://www.flickr.com/photos/boomboomrevolution/sets/72157625417767300/
All
Boom
Boom!
Individual
Product
Action
Images
Cards
Editions
Images

5. The
Uprising
of
Guerilla
Goodness
OTHER
MEDIA
ON
DVD
Videos
Clips
from
our
original
comedic
web
series
documenting
Mary
Beth’s
quest
to
get
a
pack
of
Boom
Boom!
Cards
into
the
hands
of
Ellen
DeGeneres,
including:
• Day
5:
Tweet
Inspiration
http://blog.boomboomcards.com/2009/04/journey-­‐to-­‐ellen-­‐day-­‐5/
• Day
3:
Meet
Rosie
http://blog.boomboomcards.com/2009/04/journey-­‐to-­‐ellen-­‐day-­‐3/
• Day
8:
Spring
Cleaning
http://blog.boomboomcards.com/2009/04/journey-­‐to-­‐ellen-­‐day-­‐8/
• Day
18:
Vacation!
http://blog.boomboomcards.com/2009/05/journey-­‐to-­‐ellen-­‐day-­‐18/
• To
see
the
whole
“Journey
to
Ellen”
story
(oh,
and
you
want
to…trust
us)
go
here:
http://blog.boomboomcards.com/journey-­‐to-­‐ellen-­‐the-­‐whole-­‐story/season-­‐1/
Promotional
clips
showing
the
guerilla
style
Boom
Boom!
Cards
in
Action:
• Boom
Boom!
Card
6:
http://bit.ly/hAGiQN
• Boom
Boom!
Card
15:
http://bit.ly/igTY9Q
• Boom
Boom!
Card
18:
http://bit.ly/eSJpjv
All
other
promotional
videos
(and
there
are
a
bunch)
can
be
found
here:
• http://youtube.com/boomboomrevolution