The document discusses closing the loop by promoting recycling over throwing items away as cheaper alternatives. It notes the paradox that throwing away is currently cheaper than recycling and aims to influence governments to wage a "War on Waste" through less consumption and promoting recycled materials like a new yarn that uses 50% less material but is 100% recycled.

1. E c o b u ild , M a r c h 2 1s t
C lo s in g t h e L o o p

2. C lo s in g t h e
Loop

7. T h e p a r a d o x : ‘ T h r o w in g
a w a y’
is c h e a p e r t h a n r e c y c lin g

8. In f lu e n c in g G o v e r n m e n t s :
W e a r e w a g in g a ‘ W a r o n
Wa s te ’

9. Less is more. 50% less yarn.

10. B io s f e r a M ic r o . 3 5 0 g y a r n
10 0 % r e c y c l e d