3. Security Level: Public
1. About RB
2. RB‘s culture and core values
3. RB‘s brands
4. RB by the numbers
5. RB‘s key messages
6. RB‘s employees stories
7. RB‘s social responsibility
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
Contents
4. Security Level: Public
About RB:
RB* is the world’s leading consumer health and hygiene company. The company has operations in over 60 countries,
with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company
employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies
listed on the London Stock Exchange. Today it is the global No 1or No 2 in the majority of its fast-growing categories,
driven by an exceptional rate of innovation. Its health, hygiene and home portfolio is led by 19 global Powerbrands like
Nurofen, Strepsils Durex, Sagrotan, Scholl, Dettol, Veet, Finish, Vanish, Calgon and Air Wick. At the start of 2014 RB
had 43% of its core revenues coming from its 2 emerging market Areas and 57% from its developed market Area; 72%
of core revenues came from the health and hygiene categories of the portfolio.
Fuelled by a new breed of talent who blend intellectual curiosity with commitment to the highest quality standards, RB is
set to redefine the world of consumer health and hygiene. RB people and its culture are at the heart of the company’s
success. They have an intense drive for achievement and a desire to outperform wherever they focus, including in
sustainability where the company is targeting a 1/3 reduction in water impact, 1/3 reduction in carbon and to have 1/3 of
its net revenue coming from more sustainable products by 2020. It is also the Save the Children charity’s largest FMCG
global partner, with a new partnership vision to radically reduce the world’s second biggest killer of under-fives,
diarrhoea. Overall RB wants to reach 200 million people to improve their health and hygiene behaviour.
For more information visit www.rb.com
*RB is the trading name of Reckitt Benckiser group of companies
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
5. Security Level: Public
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
At the heart of our success are our people. RB people are Game Changers, driven to achieve.
Our four core values set our culture and that drives our success.
Behaviours we see in Achievement:
Requires and inspires others to deliver stretching objectives
Displays a high sense of urgency and speed of action
Behaviours we see in Entrepreneurship:
Offers an independent viewpoint and challenges the status quo
Passionately turns creative ideas into effective business solutions
Behaviours we see in Ownership:
Shows determination to deliver and never gives up, despite obstacles
Does not wait to be asked or told, but identifies what needs to be done
Owns the outcome and does whatever it takes to get there
Behaviour we see in Partnership:
Uses conflict appropriately and resolves it quickly to enhance overall effectiveness
Seeks to maximise individual and collective wins
“1+1=3”
Our Core Values
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1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
Our Leadership Charter
We are passionate, bold and think beyond. Challenge the status quo and prefer speed over perfection. We
have the highest integrity and are always transparent. We say what we mean and do as we say. We are open
minded and collaborative. We always do what is best for “my business” but also the business as a whole. We
always act with responsibility and dignity: to each other, our people and to our external stakeholders.
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”
-John Quincy Adams-
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ENCOURAGE CHANGE AND IDEA’S
ENTREPRENEURSHIP
NO POLITICS TARGETS AND REWARDS
RESPECT AND DIGNITY
OWNERSHIP
CHALLENGE
LISTEN
RISKTAKING
IMAGINATION
INSPIRING
RB – a unique & liberating culture
1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
8. Security Level: Public
2. RB’s culture and core values1. About RB 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
Mucinex global #1 cough relief
Nurofen local leader analgesics
Durex global # 1 condoms
Gaviscon global # 1 upper gastro-intestinal
Strepsils global #1 medicated sore throat
Scholl leading position in foot care
Veet global #1 depilatory
Dettol & Lysol global #1 germ kill
Mortein global #2 pest control
Finish global #1 automatic dishwashing
Harpic with Lysol global #2 toilet care
Bang with Lysol & Dettol global #1 in surface care
Clearasil global #3 in acne treatment
Vanish global #1 fabric treatment
Calgon global #1 water softener
Air Wick global #2 air care
Woolite global #2 garment care
French’s global #1 mustard
RB’s Powerbrands are leaders in growth categories & 71% of NR Growth
Innovation focused with very strong pipeline and partnership track record
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RB Performance
RB has delivered fourteen straight years of
above market, high quality growth; year after
year, we have consistently generated one of the
best growth in sales and cash profit in our sector
•2013 net revenues of £10,043 billion
•We are listed on the London Stock Exchange
and are in the top 20 of the FTSE 100
•We have operations in over 60 countries and
sales in nearly 200 countries around the world
•We have 48 manufacturing facilities worldwide;
12 of which are dedicated to consumer health
products
•71% of net revenues in 2013 came from our 19
Powerbrands
•RB’s marketing investment is among the
highest in the industry - media investment in
2013 was 10.99% of NR
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
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RB Facts
RB is…
• FTSE 20 company
• World’s No 1 in consumer health and
hygiene
or “A leader in health, hygiene and home
products” where home brand specific
topic
• Mainly No 1 or 2 globally in every major
product sector in which we operate
• We sell our products in about 200
countries and have operations in over 60
countries; 37,000 employees worldwide
RB Vision
Our vision for the future –
healthier lives and happier homes
•Consumer health and hygiene is the key focus for RB’s future
growth and development
•Using innovation and market understanding to redefine markets
for the benefit of consumers, communities and customers
•e.g. In consumer health our greatest strength is in quickly finding
effective and convenient solutions to everyday symptoms. We are
redefining this market by combining the consumer knowledge and
speed of decision making we have gained in FMCG, with
innovative NPD
•RB is committed to being balanced between developed and
emerging markets – working closely with local partners and
regulators to provide the products, investment, intelligence and
support which will help them grow rapidly by fulfilling changing
consumer needs
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2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
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Differentiator - RB is a game changer.
We trust people in what they do and we give full
accountability and autonomy to make things
happen. We thrive on achievement – while the
rest are still doing thinking, we’re doing – making
things happen, changing the game; winning.
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
Marketing focused
•RB is a marketing led, consumer driven business investing
heavily in understanding consumers and using those
insights to fulfil their needs and grow markets
•RB is committed to consistent, heavyweight marketing
activity across brands and the key sectors in which we
operate – in good times and bad
•RB creates memorable and innovative marketing which
cuts through to resonate with consumers – we are game
changers
e.g. Scholl Express Pedi.
Constantly monitoring the market, our Scholl team in Germany came across an electronic hard skin remover being sold online but not well
marketed, distributed or branded. They decided that even though its retail price was significantly greater than the average Scholl product it
would be a perfect complementary addition to the range. More than that, its introduction into the mainstream market would create a whole
new footcare subcategory – underlining RB’s strategy to grow markets as well as its own brands. The team launched the product in just 4
months, including creating a new Scholl sub-brand - Scholl Pedi – reflected in the pack design, TV campaign, store displays, promos to
store managers and all the materials needed to launch this exciting new product. The result – a massive increase in market share for Scholl
– the highest ever in Germany. Value sales grew by 1/3. A new subcategory was created; and was quickly rolled out across all the key
markets with similar success.
RB as an Employer
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RB is looking for…
• RB is looking for people who want to be game changers – to challenge the status quo.
• RB is looking for entrepreneurs who want to manage their own P&L and ‘small
business’ within the RB framework
• If the culture is right for you then it offers exceptional career opportunities - RB is NOT
for everyone.
• Benefits of working in RB
• We don't care about hierarchy, your ideas are valued and there will be a lively discussion with a
focus on finding the best idea and then you get on with it.
• Learning from experience and each other is key and this is complimented with focused skills
training.
• You will grow faster than your peers in other companies and get the opportunity to develop a
long-term career in truly global roles with us
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
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Benefits of working at RB
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
6. RB’s employees stories 7. RB’ social responsibility 8. Contact details
We help our people to realize their ambition. We trust our people. We're right for
those people who think big but then focus on doing rather deliberating. People who
want to make their mark and change the game for themselves and our consumers.
RB will help you do just that, giving you the space to make things happen.
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RB as a Health Care Player – Our Health Strategy
•Helping the world to ‘feel well’ – effectively treating every day symptoms so people can
get on with their lives - is at the heart of RB’s rapidly growing consumer health business.
Making a difference to the lives of consumers means we are expanding our research and
innovation to stay ahead of the game. In fact, we are changing the game in consumer
health
•RB is the world’s number one consumer health & hygiene company. High impact,
consumer-led research lies at the very heart of the success of the company and our
mission to support Healthier Lives and Happier Homes
•RB produces some of the world's most popular consumer health medicines, including
Nurofen, Gaviscon, Mucinex, Strepsils and MegaRed; as well as medical devices like
Durex, Scholl
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
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Health Care Team Manifesto
Health inspires us - Feeling well is at the heart of our rapid growing consumer health business.
Making a difference to the lives of consumers means we are expanding our research and
innovation to stay ahead of the game. In fact, we are changing the game in consumer health.
Research, regulatory and medical sciences are the sparks that help fuel our growth
RB is the world’s number one Consumer Health & Hygiene company. High impact, consumer-led
research lies at the very heart of the success of the company and our mission to support
Healthier Lives and Happier Homes.
We need your edge to stay at the cutting edge
If you have the self-belief and edge to make a real impact in a dynamic environment without
bureaucracy, RB is the place to achieve your potential.
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RB’s employees stories - Examples
2. RB’s culture and core values1. About RB 3. RB’s brands 4. RB by the numbers
5. RB’s key messages 7. RB’ social responsibility 8. Contact details
We believe the best way to create global entrepreneurs is to continually expose
our people to new roles, challenges and markets. If you want to grow your career
on the world’s stage, you can expect to move as soon as possible. It’s not for
everyone but those who love it really, really love it!
Please find on the next pages some examples:
May – Marketing Durex, China
Sylvie – Marketing Scholl, Germany
Victoria – R&D Vanish, India
Mark – Marketing MegaRed, UK
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RB success
stories
May joined RB as a management trainee; she had
to reinvent herself completely. She was given the
task to help digital marketing team on Durex in
China. May knew nothing about digital marketing.
But things like that don’t faze RB people. She read
books, researched online, learned from colleagues
and taught herself.
The result – May made her mark by setting up
various digital communication channels within her
rotation in marketing team. She is now in UK doing
her rotation in corporate communications.
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Silvie was working on Scholl in Germany, on existing
products. She discovered an electronic foot care product. She
went to the General Manager and pushed for the launch of
this product for Scholl, starting in Germany. In just 3-4
months, she created the sub-brand, pack artwork, TV
campaign, store displays, promos to store managers and all
the materials needed to launch the new product – Scholl Pedi.
The result – Silvie made a mark by generating a massive
increase in market share for Scholl to its highest ever. Sales
grew by 1/3. A new sub-category was created
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Victoria had barely joined RB, when we packed her off to India,
with a brief to transform the fortunes of the Vanish brand. She
brought her chemistry lab to India’s street; Victoria took her team
out on the road with a remarkable product demonstration. She
invited consumers to chuck curry, tea, beetroot and
pomegranate at a big sheet – and then astounded them by
cleaning it with Vanish. She just loves it – all this responsibility,
having to lead a team, coming up with her own ideas and
implementing them.
The result – Victoria made her mark by supporting and sales
leapt 250,000 in three weeks.
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Mark had to launch
MegaRed in Europe in 9 months.
His heart raced.
Way to go, Mark!
Mark was tasked to launch MegaRed – part of a newly acquired
Vitamins, Minerals and Supplement (VMS) range within 9
months. Not only a new product, but also a new brand.
The key challenges were to speed to market, manage the
supply chain, understand the European VMS market/customers
(which is new to RB), As an unknown brand, MegaRed would
be considered high risk for retailers. External marketing
Educational boxes were sent out to ensure retail staff was well
informed to give customers the best advice
The result – Mark made his mark by launching the brand on
time (in record time) and the product was stocked by major UK
retailers.
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RB’s corporate social responsibility (CSR)
RB puts CSR at the heart of our business through:
• 1/3 less carbon footprint & water impact
• 1/3 net revenue from more sustainable products
• Reach more than 200 million people to improve their health and hygiene behaviour
• Partner with Save the Children to “Save a Child Every Minute” by helping stop deaths
from diarrhoea in children under five
• We have raised over £15 million for Save the Children + supported 2.5 million people including
1.5 million children on a range of programmes around the world since 2003
• Every year approximately 800,000 children under 5 die of a common preventable disease –
diarrhoea (2nd biggest killing of children under five years of age behind pneumonia)
• High burden countries in child deaths from diarrhoea – India, Nigeria, D.R of Congo, Afghanistan,
Ethiopia, Pakistan
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RB has set a new sustainability strategy in 2015
With four big goals for 2020
Our goals are supported by three priority action areas:
Healthier Communities, Better Design and Better Production.
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Improving health and hygiene behavior
through our brands and partnerships
Creating products that use less water, energy
and packaging, and more sustainable
ingredients
Reducing our environmental footprint in
production, meeting our social standards and
keeping our people safe
CSR Achievements in 2014…
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RB has been added to the Dow Jones Sustainability Index Europe following a full year since the
implementation of betterbusiness. RB earned ‘industry best’ scores for DJSI indicators within each
of broad economic, environmental and social categories. Within these three areas, RB achieved
top scores in risk and crisis management, social reporting, product stewardship, corporate
citizenship and philanthropy, and environmental reporting.
RB has achieved a position in CDP’s Global 500 Climate Disclosure Leadership Index (CDLI), with
a score of 99B. This annual index, compiled by PwC on behalf of CDP, highlights those companies
listed on the FTSE Global Equity Index Series (Global 500) that have displayed a strong approach
to the disclosure of information regarding climate change.
