Ramin Zamani, EVP of Marketing, and Dave Rosendahl, Co-founder of MindFire, present the first Marketing Corner educational webinar, and take you to a behind-the-scene tour on how MindFire uses marketing automation to run marketing campaigns.
Here's what's being covered in this presentation:
-- Managing (un)subscriptions with a master program
-- Using template(s) to boost your productivity
-- Advanced Target Audience segmentation using “Goals” and “Scores”
-- Introducing the new dashboard in MindFire Studio
If you want to wrap your head around buzzwords like lead nurturing, lead scoring, drip campaigns, and marketing automation, and would like to learn fast and easy ways to increase your productivity with MindFire Studio, the Marketing Corner is for you!
2. What is Marketing Corner?
● Using marketing automation technology to work
smarter (Examples from our own campaigns with MindFire Studio)
● Digital marketing campaign best practices
● Your topics/questions
4. MindFire Studio Marketing Communication Platform
Multi-channel marketing:
Integrate email, direct mail, SMS,
Voice, and more.
Personalization:
Simple to sophisticated workflows
with advanced rules
Turn-key marketing solutions:
Franchises or large organizations
with multiple locations
Kiosk and Web-portals:
Applications within storefronts
5. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level
6. Your presenters today
Ramin Zamani
EVP of Marketing at MindFire
Creating campaigns for 12+ years
949-265-1271
rzamani@mindfireinc.com
@RaminZamani
http://mindfirestudio.com/blog
7. Your presenters today
David Rosendahl
Co-founder of MindFire
Leading the Product team
949-375-4459
daver@mindfireinc.com
@DaveRosendahl
10. When?
You run certain campaigns that have similar
workflows:
● Webinar registration campaigns
● Monthly eNewsletters
● eBook download
● ...
11. How?
Creating a template:
1. Keep what’s constant
2. Abstract what varies (with Content
Variables)
3. Save the Program’s file “as a template”
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22. Using Program templates - Summary
1. Create a Master Program template
2. Include all the frequently used Elements:
a. Target Audience
b. Email
c. Microsite
d. Pages
e. Triggers
f. Notifications
3. Save the Program file as a template.
23. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level
24. Keeping your data clean...
Creating a global (un)
subscription Program
25. Managing data (and keeping it clean)
MindFire
Studio
CRM
salesforce
Sales team inputCampaigns forms and emails
26.
27. Using the system’s “Unsubscribe”
Pros:
● It’s very easy to
use
● Automatically
removes the
contact from all
Programs
Cons:
● Re-subscribing un-
subscribers is not
as easy
● You don’t have any
control over the
process
28. A Global (un)subscription Program
● Adding a new contact to your Studio
database
● Unsubscribing an existing contact from
your list
45. Global (un)subscription - Summary
1. Create a custom field (for example “remove”)
2. Create a Program with a form to add or unsubscribe
contacts
3. Use the custom field to exclude unsubscribers from
your target audience
4. Use ##purl##.domainname.com/subdirectory in
your email for unsubscription
46. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level
48. Goals help you measure your success
How many people registered to the webinar?
How many downloaded the eBook?
Or even undesired ones:
How many people have unsubscribed?
49. Using Goals in 3 easy steps
1. Set up a Goal in your Account
Configurations
2. Assign a Goal to your “Conversion” Event
with Element(s)
3. Use a Goal in Behavioral Filter to segment
your Target Audience
50.
51.
52. Goals help you segment your target
● Within a Program:
○ e.g. send a thank you email to those who have
rsvped to this particular event
● Across all Programs:
○ e.g. exclude anyone who has already requested a
demo (in any program)
53. Standard and Behavioral Filters
Standard
Title
Industry
Geography
Revenue
...
Behavioral
Downloaded our eBook
Requested a demo
Visited our website
Attended a webinar
...
54.
55.
56.
57.
58.
59.
60.
61.
62.
63. Advanced segmentation with Goals
1. Create your Goals in your global Configurations
2. Assign Goals for “conversion” Events
3. Use Goals in your Behavioral filters to segment your
Target Audience:
a. within one Program
b. across all Programs
64. What we’ll cover today:
● MindFire Studio productivity tips:
○ Using Program template(s)
○ Creating a global (un)subscription program
○ Using Goals to segment your Target Audience
● New dashboard:
○ Taking your report and analytics to the next level
65. Taking your campaign reporting &
analytics to the next level
MindFire Studio
Dashboard
82. Sign up for our 2 day classroom training!
This training course is designed to walk you through different stages of building a multi-channel, multi-touch
marketing campaign with MindFire Studio®
Want to learn more?
Register @ MindFireTraining.com
Our next class is at MindFire HQ in Irvine, CA // August 27th & 28th