This presentation explains about 25 ways through which your movie can be effectively promoted online. Its a brief presentation about the effective usage of web 2.0 to promote movies online. For more details, please drop me an email to the id mentioned at the end of the presentation.

1. 25 WAYS TO EFFECTIVE
ONLINE MOVIE PROMOTION
Wednesday 23 June 2010

2. ABOUT THE AUTHOR
RAMESH KUMAR V
NEW MEDIA & VISUAL THINKING EXPERT
MBA (MEDIA & ENTERTAINMENT)
MANIPAL UNIVERSITY & WHISTLINGWOODS INTL. LTD.
MUMBAI, INDIA
WWW. RAMESHKUMARV. IN
Wednesday 23 June 2010

3. 1. SUBMIT URL TO SEARCH ENGINES
Check for popular
search engines
Submit the movie URL
to top 20 search engines
in your country / region
Keep updating the site
to stay top of the search
list
Wednesday 23 June 2010

4. 2. SEARCH ENGINE OPTIMIZATION
(SEO)
Include effective keywords
related to the movie to
META tags
Define the movie
description properly
Use keywords effectively
in the URL, titles etc.
Wednesday 23 June 2010

5. 3. FORUM DISCUSSIONS
Initiate discussions in online
forums.
Ask people to write reviews,
comments etc. Track the
discussions.
Link back to the movie website.
Put a countdown to movie
release date & other related
events like music launch, DVD
release etc.
Wednesday 23 June 2010

6. 4. NEWSLETTERS
Create Newsletters with loads of
information like character
background, character arc, behind
the scenes, achievements etc.
Register with different groups in
Yahoo, Google etc. and send the
newsletter to all group members.
Send newsletters to your friends,
relatives and ask them to forward
it to their circle of friends. This
spreads movie awareness.
Wednesday 23 June 2010

7. 5. MOVIE PAGES IN SOCIAL
NETWORKING SITES
Create Pages relevant to the movie
and include lots of information
about the movie, the cast, crew,
release dates, events, RSVP etc.
If the movie deals with an issue,
multiple pages could be created in
different social networking sites, on
the issue as well as the movie.
Drive traffic back to official movie
site by including links in those movie
pages of social networking sites.
Wednesday 23 June 2010

8. 6. FAN CLUBS & SITES
When the movie is much awaited
one, then the fans will themselves
build fan sites and clubs. Else, the
marketing team can build fan clubs
and promote it online.
The fan sites and clubs should allow
any registered member to add / edit
information about the movie.
Remember, empowered fans are the
best marketers for the movie.
One or two moderators or admins
could keep a watch, so that the site
or club is not spammed or junked
Wednesday 23 June 2010

9. 7. PHOTO SHARING &
FREE DOWNLOADS
Upload movie posters, banners,
objects used in the movie,
characters etc., in photo sharing
sites like Flickr, Picasa,
fotocommunity, imageshack,
photobucket, istockphoto etc.
Apart from photo sharing sites,
movie banners, attractive desktop
images, wallpapers, screensavers etc.
should be made available for free
download through various sites and
directories.
Wednesday 23 June 2010

10. 8. WRITE INTERESTING ARTICLES
Interesting articles could be written
about happenings on-shoot, behind
the scenes etc.
Sometimes, there could be few
snaps with amazing celebrity
gestures. These could be used to
write about the reason for gestures
and related happenings.
People are always keen to know
about these kind of facts. This could
lead to lot of discussions based on
that snap or article.
Wednesday 23 June 2010

11. 9. PRESENCE IN BLOGOSPHERE
Create blog pages in leading blog
hosts like blogger, wordpress,
shoutpost, etribes, weebly etc.
Post articles about the cast, crew,
story background and any other
interesting stuff related to movie.
Photos and trailers also could be
added.
Respond to conversations properly
and keep track of the comments. Be
open to feedback. Link back to the
official movie site.
Wednesday 23 June 2010

12. 10. SHARE VIDEOS / TRAILERS
Upload Videos / trailers in various
video sharing sites like Youtube,
Metacafe, Google Video,Vimeo
etc.
Videos could be behind the
scenes, trailers, events etc.
Wednesday 23 June 2010

13. 11. TAGS IN VIDEO SHARING SITES
Include requisite number of relevant
keywords in the Tags, while
uploading the video.
Effective tags and proper description
about the video will push the video
to the top of the search list and
hence drive lot of traffic to the
video. Provide a link in the video and
hence the website gets good
exposure.
Videos / trailers are one way of
creating hype and bringing in
exposure to the movie.
Wednesday 23 June 2010

14. 12. PODCASTS
Interview the film writer, director,
producer or key actor/actress and
create a good podcast using the
interview.
Industry experts could also talk
about technology used or the social
issue that is dealt in the movie,
theme music etc.
These podcasts could also be
sponsored by the brand partners of
the movie.
Wednesday 23 June 2010

15. 13. SUBMIT TO DIRECTORIES
Submit the podcasts to famous
podcast directories like Podcast
Directory, iTunes, Odeo, podcast
alley, podomatic, podoscope etc.
This could increase the exposure
and will get more publicity.
Podcasts could also be included in
official site, blogs, forums etc.
Wednesday 23 June 2010

16. 14. ONLINE DISCUSSIONS
A movie would include lot of
research work. Articles could be
written on those research and facts
and figures could be provided.
These articles which contains facts
& figures would spark lot of
discussions in forums, blogs, social
networking sites etc.
This will create curiosity and will
serve as good word of mouth
publicity for the movie.
Wednesday 23 June 2010

17. 15. DOCSHARE
The movie related information along
with background information etc. could
be made into one single document or
series of documents.
These documents could be posted in
online document share sites like
Scribd, pdf-search-engine,
ebooknetworking, digital documents
etc. It should also be available for
download.
An overview of complete marketing
activities, film shoot, location selection,
lyrics of songs etc, could be possible
topics to be written on.
Wednesday 23 June 2010

18. 16. SHARE PRESENTATIONS
Presentations about the story,
directors, producers, significance of
the movie, sensational photographs
of the actors / actress which were
taken for the movie etc. could be
created and shared online.
This will spread much faster than
the documents and will bring in lot
of exposure to the movie. As
earlier, the presentations should be
available for free download.
Wednesday 23 June 2010

19. 17. EBOOKS
Create eBooks about the movie, past
success and failures of the director,
background of the actor / actress,
reasons for the actor / actress to be
chosen for the movie etc. could be
included in the ebook.
If the movie is based on a book, then
the book could be digitized and could
be made available online, after all legal
and copyright issues are taken care of.
Provide downloadable link across
online communities, forums, blogs etc.
Wednesday 23 June 2010

20. 18. RESPOND TO COMMENTS
Keep track of all online posts and
discussions. Watch it regularly, update it
regularly with entertaining and
interesting stuff about the movie.
Respond to queries of people, re-
comment on the comments and make
sure the discussions continue in a
healthy manner.
Make sure that negative comments /
feedbacks are dealt with appropriately.
Be polite and to the point.
Wednesday 23 June 2010

21. 19. EMAIL SIGNATURE
Have an email signature with the movie
information or a sleek banner right
below the sign.
This sleek banner could contain movie
name, release date, short crew info etc.
Accolades like awards in film festivals
and official selections could also be
prominently showcased as part of the
signature.
Make sure, this email signature is
included in all the email
communications.
Wednesday 23 June 2010

22. 20. RSS FEEDS
Create RSS Feeds and make it
available through movie websites
and other popular movie sites.
Update the RSS feeds regularly with
relevant information about the
movie.
Theaters releasing that movie,
premier shows, events, celebrity
visits etc. could also be given as RSS
feeds.
Wednesday 23 June 2010

23. 21. SOCIAL BOOKMARKING
Make sure the movie official site,
blogs, forums etc. are all
bookmarked socially in sites like
del.icio.us, stumbleupon, digg etc.
If the movie is a much awaited one,
then people bookmark it like crazy
in these sites. For all other cases, its
better to ask the internal marketing
team to do this job up until the
word starts spreading.
Wednesday 23 June 2010

24. 22. LOG IN MOVIE DATABASE
Submit the movie and all relevant
information to different movie
databases like IMDB, bollywood
archive,
Creating log in the movie database
along with release dates and other
pertinent information will also
create good exposure as people will
start discussing about the movie
well before the actual marketing
starts. This creates a good
awareness, which aids the marketing
campaign later on.
Wednesday 23 June 2010

25. 23.ONLINE CONTESTS
Create online contests asking simple
and relevant questions about the
movie, characters, incidents etc.
These could be based on the
articles written in the blogs, forums
etc.
Winners could be given tickets,
merchandizing items etc. as rewards.
The most important thing is that,
people should be able to find the
answers for these questions. So, it
should be short and simple.
Wednesday 23 June 2010

26. 24. TWEET REGULARLY
Twitter is one effective way of
reaching out to audience.
Start a twitter account and regularly
tweet about the movie like shoot
schedules, release dates, interesting
incidents etc.
Create a short link (bit.ly) for the
movie site and provide it in twitter.
If used properly, tweets could
become an effective word of mouth
publicity for the movie.
Wednesday 23 June 2010

27. 25. ONLINE POLLS
Create polls about the movie, about
the actor and other key cast / crew
members and their past
achievements.
These polls will give interesting data
to write about. Create articles
about these facts and percentages
and spread it around to get good
publicity.
If possible, opinion polls, audience
liking factor and their choice of
actors / actress could also be
surveyed.
Wednesday 23 June 2010

28. PAID ADVERTISEMENTS
Apart from all the above mentioned
stuff, paid advertisements will prove
to be effective when the movie
release date is closer.
Ads at prominent locations in
popular websites will fetch a lot of
exposure to the movie.
Linking back to the official site, will
increase the traffic to the official
site and hence more the exposure.
Wednesday 23 June 2010

29. PHOTO CREDITS
1- www.witelmedia.com
7 - www.flickr.com
9 - www.thesituationist.files.wordpress.com
14 - www.onewebhosting.com/blog/
Wednesday 23 June 2010

30. FOR QUERIES
CONTACTRAMESHKUMAR@GMAIL.COM
WWW.RAMESHKUMARV.IN
Wednesday 23 June 2010