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Jonathan Kay - How to launch your product and build buzz for your business

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RamenCamp
RamenCamp

Jonathan Kay, Cofounder of mobile app marketplace, Apptopia, shares his learnings from building Apptopia including getting TechCrunch coverage *before* he launched a website.

TechnologieBusiness
1 von 25
Traction & “Buzz” (for founders) Jonathan Kay
Where I Came From
 p I
PAGE#RamenCamp | @Apptopia | @JonathanCKay Ambassador of buzz 4
PAGE#RamenCamp | @Apptopia | @JonathanCKay What I preached 5
PAGE#RamenCamp | @Apptopia | @JonathanCKay But seriously
 6
What I Learned l II
PAGE#RamenCamp | @Apptopia | @JonathanCKay Problems with “Buzz” Money What is the name of this event again? Time You have very, very, very, very little. Scalability Essential to successful marketing effort. 8 $ x 6
What You Should Do ( III
PAGE#RamenCamp | @Apptopia | @JonathanCKay 10 Tell everyone brand association
PAGE#RamenCamp | @Apptopia | @JonathanCKay Traditional marketing has companies speak to many, to reach one. Today we speak to one, to reach many. 11 Tell everyone word of mouth
PAGE#RamenCamp | @Apptopia | @JonathanCKay 12 Tell everyone f*ck competition
First Be Unscalable 9 IV
PAGE#RamenCamp | @Apptopia | @JonathanCKay First be Unscalable pick up the phone 14 Who do you know? Who do they know?
Sell Before You Can Sell $ V
PAGE#RamenCamp | @Apptopia | @JonathanCKay old school 16 Sell before you can sell
PAGE#RamenCamp | @Apptopia | @JonathanCKay Sell before you can sell “launch day” 17
PAGE#RamenCamp | @Apptopia | @JonathanCKay = happy investors 18 Sell before you can sell < risk
Evangelists Really Help o VII
PAGE#RamenCamp | @Apptopia | @JonathanCKay Evangelists really help make them feel the love 20
Good Stories Go a Long Way
 ï‚Ą VI
PAGE#RamenCamp | @Apptopia | @JonathanCKay Good stories work share them 22 12,500+ Downloads 20,000+ Uniques
Do It Yourself (at first) ! VIII
PAGE#RamenCamp | @Apptopia | @JonathanCKay Do it yourself (at first) PR Firms Ambassadors of Buzz
YOU THANK Questions??? Jon@apptopia.com

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