News channels and Social Media
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A presentation made at the Youth Marketing Forum in Mumbai on 13th Feb 2014. "How News channels use Social Media" - Social Media during the Uttarakhand Disaster - Shekhar Kapur's Pradhanmantri on Twitter - Anna Hazare at the Ramlila ground Delhi; Live cam on Youtube - Newsroom integration on Twitter
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News channels and Social Media
- 1. News channels and Social Media Presented at the Youth Marketing Summit in Mumbai on 13th February 2014
- 2. Social Media
- 3. Social media in India 93 Million Facebook users 55 Million Youtube users 33 million Twitter users
- 4. Key Numbers 126 million homes TV reach 329 million Print reach 93 Million Social Media Reach
- 5. India’s Daily Readership of Online News and Information Jumps 34 % in the Past Year
- 6. 45 Million Unique Visitors consumed News content online in India Source : Comscore
- 7. News channels and Social
- 8. 4 million fans - ABP News - ABP Majha - ABP Ananda • News updates • Traffic to website • User engagement http://www.facebook.com/abpnews , http://www.facebook.com/abpmajha, http://www.facebook.com/abpananda
- 9. - Live News Updates - User engagement - Contests www.twitter.com/abpnewstv
- 10. • Official Channel Partner • Real time news videos www.youtube.com/abpnewstv, www.youtube.com/abpmajhatv, www.youtube.com/abpanandatv
- 11. Case studies
- 12. Live Cam -Anna Hazare Fasting This activity was done with YouTube. This was live for 10 days through YouTube.
- 16. Missing in Uttarakhand uttarakhand.abpnews.in 8,000+ Responses 6,000+ People called over phone 1000+ Confirmed found • A registration page was created on Google Docs • It started trending on social media with people sharing and giving us positive reviews for our initiative.
- 18. Pradhanmantri YT Show • 2.5 Million Video Views
- 19. #Pradhanmantri • Trended for more than 56 Hours over 25 Weeks • Total 1.2 Million post mentions
- 20. Newsroom Integration 6 PM Debates (Social and Website Comments) • Polls
- 22. Metrics - Number vs Engagement