SAP's Cloud for Customer(C4C) is making its presence felt in the CRM market with its inbuilt integration to SAP CRM, ECC and several other Third party applications.
SAP Cloud for customer is much more complete, robust and mature solution than its predecessors. It comes with prepackaged integrations to SAP ERP and SAP CRM, Mobile interfaces, strong social features. The entire product can be seen as a combination of a browser based Silverlight UI, Integrated social features of JAM, Set of rich Mobile apps for iOS & Android, SAP HANA for Integration scenarios
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SAP C4C Introduction - Business Scenario
1. The CRM for the Future: Sales,
Customer Service and Social
SAP Cloud for Customer Overview
The SAP Cloud Series by Nova Online Training
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2. CONTENTS
1. What is SAP Cloud for Customer
2. SAP Cloud for Customer Design Principles
3. SAP Cloud for Customer Sales Processes
4. Social Collaboration and Social Selling
5. Customer Service Basics
6. Analytics, Mobility and email Integration
7. Integration with SAP ERP
8. SAP Cloud Project Methodology
9. Business Value of SAP Cloud Solutions
10. SAP Customer References
11. myCloudDoor – Your trusted SAP Cloud partner
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3. 1. What is SAP Cloud for Customer
The new full featured CRM from SAP, now in the Cloud
• SAP Cloud for Customer is a software solution from SAP, designed from the grounds up to
help customers increase sales effectiveness (SAP Cloud for Sales), respond better to customer
requests (SAP Cloud for Services) and engage with them using social medial channels (SAP
Cloud for Social Engagement)
• It’s a full featured Customer Relationship Management (CRM) solution to help customers now
and allowing for growth in the future
SAP Business Suite
Mobility
ERP CRM
SAP Cloud for Social
Engagement
SAP Cloud for Sales
SAP Cloud for
Services
SAP Cloud for Customer
Cloud Integration
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4. 2. SAP Cloud for Customer Design Principles
Sell more effectively with today’s empowered customers
Sales Productivity
Sales Process &
Intelligence
Analytics
CollaborationUser Experience
Integration
SAP Cloud for Customer
ERP/CRM/BI
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5. 2. SAP Cloud for Customer Design Principles
Industry 1st sales solution designed to help sales
people sell
› Engaging
› Connected
› Insightful
› Cost Effective
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6. 2. SAP Cloud for Customer Design Principles
Gives your sales people the right tools to grow your
business
Engaging
User-centric experience drives increased adoption
and more effective selling
Connected
Easy access to information in your business systems and knowledge
across your sales teams, social networks and online sources enables
higher quality customer interactions at faster speed
Insightful
Accurate information and analyses enable you to focus on the right
things to optimize performance
Cost effective
Competitively-priced, cloud subscriptions make it easy to expand
user community to include everyone who impacts deals
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7. 3. SAP Cloud for Customer: Sales Processes
Accounts and Sales Intelligence
Manage accounts and related
information (opportunities,
activities, contacts, leads)
efficiently
Gain a 360-degree customer view
Obtain additional customer
intelligence with InsideView
integration
Uncover new sales opportunities
quickly and accelerate sales cycles
Create target groups and marketing
campaigns and keep track of your
responses
Create leads and opportunities
Make fast account updates and get complete customer insight
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8. 3. SAP Cloud for Customer: Sales Processes
Opportunity Management
Easily track opportunity stage
and status
Maintain account info, products,
activities, competitors,
documents and win more quickly
Gain access to accurate ERP
Pricing, Quotes, Sales Orders and
more through native integration
Close deals faster using efficient
sales team collaboration
Discover the right assets for each
selling situation using SAVO
integration
Comprehensive view of opportunity activities enables more effective selling
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9. 4. SAP Cloud for Customer:
In-Context Social Collaboration
ď‚źUse integrated Feed for instant,
efficient collaboration with team
members and sales network
ď‚źCrowd source and share sales best
practices, relevant information in
context of accounts and opportunities
ď‚źConnect with your team and sales
network while on the road with
support for mobile devices
ď‚źPlan and prepare for customer
interactions more effectively
ď‚źShare relevant documents to
support sales efforts
Collaborate more effectively with your team and sales network
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4. SAP Cloud for Customer:
Social Selling
Turn every cold call into a warm
introduction
Learn your customers’ key
concerns and hear what they’re
talking about online
Engage with your customers
more personally though social
media
Find warm leads faster & create conversations with impact
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5. SAP Cloud for Customer: Customer Service Basics
Agent Workspace
Usability & Flexibility at your fingertips
• Providing an outstanding Customer Service was never easier
• Help increase your customer’s loyalty
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5. SAP Cloud for Customer: Customer Service Basics
Handle warranties with ease
Usability & Flexibility at your fingertips
• Download or create new warranties
• Covered and uncovered incidents Categories
• Warranty to Product Determination
• Warranty status, validity, dates, and so on
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6. SAP Cloud For Customer
Insightful Sales Analytics
Features and Benefits
Track real-time sales performance
with pre-built dashboards
Readily use embedded reports to
track sales cycles, win/loss, revenue
and competitive trends
Review forecasts and easily create
configurable reports based on need
Identify key deals to focus on to make
your number with what-if analysis
Dig deeper into data using Microsoft
Excel add-in
Gain greater insight through
integrated access to analyses done
with SAP Business Warehouse
Real-time customer information and sales analytics
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6. SAP Cloud for Customer:
Full-Featured Mobile Applications
Manage customer relationships on
iPhone, BlackBerry, Android and iPad
- anytime, anywhere
Increase productivity through access
to real-time business information
Collaborate with sales team on
important topics
Track Business Performance
through real-time Analytics
Deploy freely—mobile applications
included in subscription with no
extra costs
Be Prepared for Every Interaction with Real-Time Sales Information
15. 6. SAP Cloud for Customer in the
iPad
Increase your effectiveness on the go
iPads Apps Available:
• SAP Customer OnDemand App
• SAP Customer Insight App
Business Benefits
• Mobilize your sales force with a
modern iPad app that gives them
fast access to the latest customer
intelligence, upcoming activities,
sales performance and back-office
account information
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16. 6. SAP Cloud for Customer:
Microsoft Outlook Integration
• Increase productivity with
convenient access to SAP Cloud for
Sales with your customer
information and productivity
features within Outlook
• Automatically sync emails,
appointments and tasks bi-
directionally – no double data entry
Easily access key sales information in your favorite Office application
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17. 7. SAP Cloud for Customer: Integration
Native SAP ERP and CRM Integration
• Provides sale professionals with
cost-effective, no-hassle, access
to Pricing, Quotes, Sales Orders
and more through Native SAP
ERP integration
• Extend investment with
collaborative, social sales
solution that natively
integrates to SAP CRM
Accounts, Opportunities,
Contacts and more
Get real-time back-office information from existing SAP investments
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18. 7. SAP Cloud for Customer Integration to ERP 6.0
End-to-end master data synchronization and process integration
 Bidirectional synchronization of customers and contacts master data
 Unidirectional synchronization of product/material master data from ERP
 User triggered real-time ERP price requests for accurate opportunity pricing
 Trigger real time creation of ERP Sales Quotations
 Trigger real time creation of ERP Sales Order
 Real time review of relevant Sales Documents for Opportunity
 Real time review of relevant Sales Documents for an Account
SAP Cloud for Customer
Contacts
Opportunity
Accounts/
Prospects
Contact
Customer
Sales order
Product
category
Material
Category
Pricing Quotation
SAP ERP 6.0
Products
Material
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19. 8. SAP Cloud Project Delivery Methodology
No room for free-style consulting
VERIFYPREPARE REALIZE LAUNCH
Production Systems Setup
Solution Testing
Cutover Planning
Solution Walkthrough
Data Migration
Cutover Execution
Business Process Confirmation
Key User Enablement
Scope
Verification
Project Management
Change Management and End User Training Go-Live
Solution Configuration
Solution
Acceptance
Readiness
Acceptance
Custom Content Specifications
Custom Content Development
Integration Readiness
Cloud Integration
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20. 9. Value and Benefits of SAP Cloud
Solutions – 1
The value of Cloud Computing
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21. 9. Value and Benefits of SAP Cloud
Solutions - 2
SAP Cloud Implementations vs. On Premise
On Premise Implementations SAP Cloud Implementations
Strong Focus on IT (infrastructure, …) Strong Focus on Business
Blue Print Out-Of-the-Box Solution, Best Practices
High Level of Customization Fine-Tuning
Large implementation teams, mostly on-site Small teams, mostly remote
Longer Term Implementation, typically more expensive (mostly
T&M)
Quick Implementation, affordable (mostly Fixed Price)
System landscape consisting out of Test, Quality and Productive
Systems with separate setups. Transport management required
to move changes from one system to another
System Landscape consisting of a Test and Productive systems
only. No transport management required
Applications and business processes are accessible via
Transactions. Knowledge of transactional sequences are
necessary to handle business processes
Guided procedures and work centers are guiding the business
process. Easy handling of business processes. Knowledge of
transaction codes is not necessary
Forms and form adaptation is handled via SAP Script or Easy
Form Painter
Forms and form adaptation is handled via Adobe Lifecycle
Designer
Reporting (additional project) via ALV or embedded or explicit
called Excel. Complex reporting via BI
Reporting (embedded and part of the project) via embedded
Excel. Complex reporting with Crystal reports
UI enhancements, like new fields, labels, etc. via ABAP
programming through developers
Easy UI adoptions on UI’s, reports or forms via embedded
adaption possibility
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22. 10. SAP Customers References
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23. 11. SAP Cloud for Customer:
Additional Resources
• Solution Documents
• Training Documents
• New Version Updates
• Certification Dumps
• SAP Web Access
• Demo trial requests
• And much more…
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24. 12. Why Nova Online Training?
Because you have to be our next success story
• SAP extensive experience faculty
• Quality and Commitment with our
customer success
• We are specialists: SAP certified and real-
time experience
• Successful Customer References
• Proven Methodology
• Global presence
• Our responsibility is to help you before,
during and after your training
• We have the largest number student
enrollments for SAP C4C
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25. We thank you very much for your attention
If you have questions, need more info, documents, advice or a demo, please do not
hesitate to contact us. It’s free and there is NO commitment at all
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Hinweis der Redaktion
To review what you just saw, here is a recap of 6 key areas of Sales OnDemand that set us apart.
User experience: designed from the ground for salespeople, it’s easy and to use, and fast to get things done. Adoption rate will be high.
Collaboration: You go one place to plan/prepare with your internal team & extended network, get coaching help from managers, get updates, competitor information etc.
Sales Process & Intelligence: tracking acct/oppty/activity status is done in seconds. You get great real-time sales intelligence, guiding selling, customer contacts and insight to customer preferences.
Sales Productivity: Google maps built in for quick planning and navigation to customer meetings. Sales information and contacts/appointments/messages effortlessly in synch with your Outlook calendar.
Analytics: Out of the box reporting removes the headaches of countless hours in Excel. You can also easily tailor a library of pre-delivered reports and create new reports that meet your specific needs.
ERP & CRM Integration: Only SAP can provide native SAP ERP integration for no-hassle, out-of-box visibility to Quotes, Sales Orders, Shipments & more. You can also extend your existing investment in SAP CRM by giving sales people an easy-to-use, collaborative/social/insightful solution that’s fast-to-deploy but also taps into and stays in synch with your existing SAP CRM solution.
And this sampling of our customers are the source of much of these ideas and innovations
And this sampling of our customers are the source of much of these ideas and innovations