How Onista Inc. used Amazon EC2 and Scalr to effectively and efficiently scale its e-commerce platform

1. Tales of a Bootstrapped Startup Onista, Inc

3. Qualified sales leads and zero upfront cost

4. Leverage power of social network

5. Amalgam of eBay, LendingTree, Priceline, Alibaba and LinkedIn

8. Huge Product Requirements Document (PRD)

9. Wire frames

10. Outsourced development

12. No Architecture

13. No Logging

14. No Monitoring support

15. No Alerting support

16. No Reporting support

17. No Database Abstraction Layer

18. SQL embedded in the code

20. Refactor application logic

22. Optimize the database

23. Improve security

24. The Birth Database Webserver Appserver Data

26. Will roll over and die

27. Can't cope with spikes

28. Enter the Cloud

30. EC2

31. SimplePay

33. Infinitely Large Storage

34. Stop thinking about capacity Is it really?

38. Auto Scaling

40. Self-Curing

41. Configuring

42. Monitoring

43. Open Source !

44. Free as in beer!

45. Scalr http://scalr.googlecode.com/files/network_diagram_smaller.gif

46. How does it work? http://scalr.googlecode.com/files/processes.png

49. Needs experience with DNS server setup

50. Setup MySQL Master/Slave

51. Test different scenarios

54. Use CloudInCode

55. Recommended Setup CloudInCode

56. Onista Setup CloudInCode Onista

58. Q &A