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Rally webinar: Social Recruiting Strategies That Boost Candidate Engagement
1.
© 2021 Social Recruiting Strategies
That Boost Engagement
2.
© 2021 Hi! I’m
Lori Sylvia • 25 years in marketing & branding • 5 startups, 1 F100 company • Former SmashFly CMO • Recruitment Marketing evangelist & community builder
3.
© 2021
4.
© 2021 What You’ll
Learn • What type of recruitingcontentis attractingand engaging talent right now on the top social media platforms(and it may not be what you think) • Publishingstrategies that work and don’twork, from when to post recruitingcontent, to whetherrepurposingcontentis worththe effort, to the impact of employee advocacy • How to use real-time insights to inform your RecruitmentMarketingcontentplan, given the dynamic nature of social media algorithms • Elementsof social posts that broke throughthe digital noise, why they workand how you can borrow these strategies today • New ways to track, measure, analyze and reporton your social recruitingcontentthat will make your strategymore effective • Q&A!
5.
© 2021 Tracks and
analyzes candidate engagement with content Discovers and reports on what matters most to job seekers Benchmarks strategies across employers globally Rally® Inside™ is an analytics & benchmarking platform that shows you what content and messaging work to recruit talent through social media and digital marketing channels.
6.
© 2021 Rally® Inside™
Charter Users 86% In U.S. 17% Fewer than 1,000 Employees 14% ROW 31% 1,001 to 10,000 Employees 52% 50,001 plus Employees 28 employers representing a range of industries, including technology, healthcare, biotech, banking, hospitality, and more. 1,000 Social Posts 2021 Published
7.
© 2021 DOWNLOAD https://insde.co/rku
8.
13 © 2021 Why Measure
Engagement
9.
© 2021 Recruitment Marketing & Marketing/Comms
10.
© 2021 Recruitment Marketing & Marketing/Comms
11.
© 2021 How much social
“real estate” do you get?
12.
17 © 2021 Published vs.
Engagement
13.
© 2021 What Content
are Recruitment Marketers Publishing to Attract Talent? Jun-Oct 2021, Number of Links Facebook Instagram LinkedIn Twitter Content Topics by Social Platform Jobs People Company Candidate Events
14.
© 2021 What Content
are Recruitment Marketers Publishing to Attract Talent? Jun-Oct 2021, Number of Links Facebook Instagram LinkedIn Twitter Content Topics by Social Platform Jobs People Company Candidate Events Jobs 2x vs. Jan-May
15.
© 2021 What Content
are Recruitment Marketers Publishing to Attract Talent? Jun-Oct 2021, Number of Links Facebook Instagram LinkedIn Twitter Content Topics by Social Platform Jobs People Company Candidate Events Jobs 100% vs. Jan-May People 50% vs. Jan-May
16.
© 2021 Jobs People
Company Candidate Events Number of Links Ave. Clicks Per Link What Recruitment Marketing Content are Candidates Engaging With? Jun-Oct 2021, Links vs. Ave. Clicks Per Link 5x 4x 6x 10x 2x Candidate Return to work Change companies Change careers
17.
© 2021 Jobs People
Company Candidate Events Number of Links Ave. Clicks Per Link What Recruitment Marketing Content are Candidates Engaging With? Jun-Oct 2021, Links vs. Ave. Clicks Per Link Hot Topics Jun-Oct 2021 5x 4x 6x 10x 2x
18.
© 2021 Jobs Over
Culture Don’t sacrifice company values to fill roles. Include employer brand messagingin job ads and job descriptions too. Teams Over Individual Increase your apply rate by driving traffic to a job family page on your careers site that featuresboth open roles and team culture and employee stories content. What Matters Now Employers can attract talent by speaking to what mattersto candidatesright now. Social Content Strategy Analysis Comparing Jan-May 2021 to Jun-Oct 2021
19.
24 © 2021 When &
Where to Engage
20.
© 2021 Percentage of
Clicks Over Time by Social Channel Jan-Oct 2021 Lifespan of Social Recruiting Content • TW = Hours • FB & LI = 2 days 0% 10% 20% 30% 40% 50% 60% Day 1-2 Day 3-5 Day 6-10 Day 11-21 21 Days Twitter Facebook LinkedIn 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 6 Days Twitter Facebook LinkedIn On average, social recruiting posts get 30% of all their clicks on day 1 on FB and LI, and 40% on day 1 for TW.
21.
© 2021 Repurposing Content
on Twitter Change it up! 10 5 1 or 0 1 or 0 Repeating exact same content again & again didn’twork
22.
© 2021 Average Clicks
Per Link by Social Channel Jan-Oct 2021 LinkedIn Twitter Facebook 6 44 28
23.
© 2021 Average Clicks
Per Link by Social & Digital Channel Owned and Earned Media Ave. Clicks Per Link
24.
© 2021 Secret Weapon:
Employee Advocacy Get 2-4x the number of clicks of an average organicsocialpost! LinkedIn Twitter Facebook 6 44 28 Employee Advocacy 100
25.
© 2021 Organic Social
Posts that Performed Above Average… Why? They’re optimized to drive Engagement! Media • Smiling employee(s) • Bold graphic • Beautiful landscape • Video / animated Emojis • Appropriate for your brand voice Shareable • Tagged employees • Weekly team feature • Quiz Relevant / Topical • WIIFM • News • Holidays with a POV
26.
© 2021 Engagement is Rewarded
with Reach Learn what content each social audience responds to, and establisha consistent cadence of content. Employee Advocacy for Brand, Not Jobs Ask employees to share company content they can feel good about, rather than asking employees to promote jobs. Don’t Forget About Owned Media Your biggest opportunity to drive engagementand applications may be the channels you own, especially email and SMS. Channel Strategy Analysis Jan-Oct 2021
27.
© 2021 SIGN UP RallyInside.io
28.
© 2021
29.
36 © 2021 Q&A
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