Rally Webinar: Build Your Fall Social Recruiting Calendar (using proven data)

© 2022 Rally® ︱ COMPANY CONFIDENTIAL
Build Your Fall
Social Recruiting
Calendar

Hi! I’m Lori Sylvia
• 25 years in marketing & branding
• 5 startups, 1 F100 company
• Former SmashFly CMO
• Founded Rally in 2017
• Recruitment Marketing evangelist
& community builder
@lorimsylvia
@rally_rm

Rally® Inside™ is a Recruitment Marketing Tool that shows you how to
to recruit talent through social media and digital marketing channels,
so you can become a better recruitment marketer.
Tracks and analyzes candidate
engagement with content and ads
Discovers what matters most
to job seekers
Benchmarks strategies across
employers globally
All in one easy-to-use dashboard!
https://insde.co/agw2

What you’ll learn today:
• The latest benchmark data showing what type of recruiting content your
talent audience wants to hear from employers on social media
• Examples of high-performing social posts and why they work
• How to optimize your strategy by channel and job function
• The right posting schedule and cadence to keep your audience engaged
• Pro tips for creating a plan, but then staying agile

30%
Organic Social Recruiting Content
that Gets NO Engagement
Source: Rally® Inside™

Candidate Engagement with
Organic Social Recruiting Content
Summer vs. Spring 2022
-25%

Recruitment Marketing vs. Candidate Engagement
Spring & Summer 2022

Promoting Jobs on Social Media
+14% Eng with
Jobs content
+78%
Team Jobs
vs.
Individual Job
more engagement
Teams job content

Promoting Jobs on Social Media
+22%
-11%

• All social platforms monetize their audience
through advertising
• Therefore they are motivated to keep the
audience on their platform
• They reward users who consistently engage the
audience
• The “reward” is giving your content greater reach
to your existing followers and new audiences
Engagement is the #1 Organic Metric

Team Job + Relevant Messaging
Do you want to help lead clinical trials to successful
completion? Come join our international #DataOperations
team in #StatisticalProgramming! We’re hiring for roles
across all levels, including:
- Statistical Programmer internships
- Senior Director of Statistical Programming
At Company, you’ll be exposed to a variety of diﬀerent
therapeutic areas – helping you gain the experience to take
your career to the next level and specialize in your career
path. Find out more: https://insde.co/1234
relevant hashtags
messaging
important to your
candidate persona
job function
job title and
keywords that
candidates
would search for
Statistical programming jobs at Company
jobs.company.com
Do you love data
as much as we do?
– happy team
they can
relate to
– diversity
– in work
environment
Two
employees
Hiring Statistical
Programmers
logo

Team Job + Beneﬁts
Join our #nursing team in Dallas as a nurse extern now and,
after graduation, you can transition to a new grad nurse with
beneﬁts like loan forgiveness and an increase in starting pay.
Learn more and apply now at https://insde.co/1234
#nursingjobs #dallasjobs
relevant hashtags
happy team they
can relate to
award
job title and
keywords that
candidates
would search for
Careers.Company.Com
Help us help people live well
Join a Best Place to Work in Dallas
Group photo of nurses from the
graduate program
– big, happy smiles
– diversity
– in work environment

Team Job + Company Culture
Our #CustomerSuccess team had a blast last weekend at
mini golf 󰪰 followed by make-your-own sundaes 🍨. Our
Team Lead @FirstLastName obviously likes a little ice cream
with her chocolate! This crew is #nowhiring for #Support
#jobs in fully #remotework positions. If you’re passionate
about making a diﬀerence (and passionate about ice cream),
Apply here > https://insde.co/1234
#hiring #workfromhome
relevant hashtags
happy people
photos
job title and
keywords that
candidates
would search for
tag your team

Individual Job + Benefits
Now hiring! Company is offering a $10,000 sign-on bonus to a
certified surgical technician to join our team in Boston!
Surgical Techs are an essential part of the surgery team. Care
for your community and join the Company team!
#hiring #bostonjobs
https://insde.co/1234
Logo
Apply Now
Surgical Technicians
$10,000 sign-on bonus
relevant hashtags
bold headline
big $$
brand recognition
is helpful
job title and
keywords that
candidates
would search for

Optimize Content Topics by Channel

Optimize Content Topics by Job Function
Engineering

Organic Social Posts that Performed Above Average… Why?
They’re optimized to drive Engagement!
Media
• Smiling employee(s)
• Bold graphic
• Beautiful landscape
• Video / animated
Emojis
• Appropriate for
your brand voice
Shareable
• Tagged employees
• Weekly team feature
• Quiz, polls
Topical
• News
• Holidays feat. team
• POV, values ﬁrst

Lifespan of Social Recruiting Content
TW = Hours
LI, FB, IG = 2 days

% of Clicks Over Time by Social Channel

Average Clicks Per Link by Social Channel
LinkedIn
Twitter Facebook
7 19 50
Instagram
15

Secret Weapon: Employee Advocacy
Get 2.5-18x the number of clicks of an average organic social post!
Employee
Advocacy
127
LinkedIn
Twitter Facebook
7 19 50
Instagram
15

How to Activate Employee Advocacy?
Not with jobs content!
Employees will
share company
content they feel
good about

Key: Sustain a Regular Content Drumbeat
By Week

Regular Content Series Ideas
Feature your people, not your jobs
• #Lifeat or #Weare
• Day In the Life
• Team Member Tuesdays
• Employee Spotlight
• Employee Appreciation / Recognition

Plan for Content Agility

Rally’s Rule of Thumb
● 60% Jobs – majority Team Jobs combined
with Beneﬁts, Employee Stories, Culture;
some Individual Jobs, All Jobs, Hiring Events
● 25% People – Employee Stories, Employee
Testimonials, DEI, Leadership, Culture,
Giving, Community
● 15% Company – News, Awards, Product,
Customers, Leadership, Culture, Industry

SIGN UP

I think >> I know

Thank You!
Earn 1 credit
Visit:
https://RallyRecruitmentMarketing.com/credit

Lori Sylvia
Founder & CEO
lori@rallyrm.com
RallyRecruitmentMarketing.com

Rally Webinar: Build Your Fall Social Recruiting Calendar (using proven data)

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Rally Webinar: Build Your Fall Social Recruiting Calendar (using proven data)