Learn how to use Rally Inside’s new Content Calendar feature, so that you never have to scramble again to know what to post.

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Create Engaging
Social Content Easier
© 2022 Rally® ︱ COMPANY CONFIDENTIAL

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• Employer Brand messaging
• Recruiting goals
• Candidates’ needs
• Candidates’ interests
• What’s happening in the world
• What’s happening with you
Social Recruiting can be hard…

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30%
Organic Social Recruiting Content
that Gets NO Engagement
Source: Rally® Inside™

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Candidate Engagement with
Organic Social Recruiting Content
Summer vs. Spring 2022
-25%
Source: Rally® Inside™

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Lifespan of Social Recruiting Content
TW = Hours
LI, FB, IG = 2 days
Source: Rally® Inside™

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% of Clicks Over Time by Social Channel
Source: Rally® Inside™

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Average Clicks Per Link by Social Channel
LinkedIn
Twitter Facebook
7 19 50
Instagram
15
Source: Rally® Inside™

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Plan for Content Agility

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Social Recruiting Content Calendar

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Prompts, Holiday Schedule, Hashtags!

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Rally’s Rule of Thumb
● 60% Jobs – majority Team Jobs combined with Benefits,
Employee Stories, Culture; some Individual Jobs, All Jobs,
Hiring Events
● 25% People – Employee Stories, Employee Testimonials,
DEI, Leadership, Culture, Giving, Community
● 15% Company – News, Awards, Product, Customers,
Leadership, Culture, Industry

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Thank you!
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