1. Presented By:
Anusha K
Rakesh Kumar
T.Mounika

2.  Introduction
 Company Profile
 News
 KS Energy Drink
 KS E Drink’s Objectives
 SWOT Analysis
 Live Stock Price
 Conclusion

3.  Raymond Group has entered the energy
drink business with the introduction of
KS E Drink
 A 50:50 joint venture between Raymond
and Ansell International of Australia

4.  RaymondWoollen mill-1925-Thane creek
 Scope and Objectives
 3 business divisions:
• Textiles
• Engineering
• Aviation

5.  Raymond enters energy drink biz
MUMBAI, December 6, 2012
 Raymond launches KamaSutra Energy
Drink, ET Bureau Dec 6, 2012

6.  50:50 Joint venture
 Third product
 Flavour and price
 New diversification
 Portfolio

7.  Huge market opportunity
 20% market share
 Significant line of business

8. Strengths:
 Strong Research and Development
 New technology
 Bank facilities
 Qualified and experienced Human Resource

9. Weaknesses:
 Low production in off-season
 Less man power

10. Opportunities:
 Large and growing market
 Increased demand in product

11. Threats:
 Many Competitors Like Red Bull
 Unstable market
 Environment, political and regional factors

13.  Differentiated proposition Indian energy
drinks market
 Highest value of growth at 41% in energy
drinks