Creative portfolio of marketing and business development campaigns thru out career stemming 17 years across banking, retail, fmcg, non profit, TMT, HE, IT, agencies and EMEA,

1. An unconventional
marketer with a
business, sales and
creative head…..
Rak Mistry
Visual Portfolio
No ordinary career in marketing but one that has evolved over 17 years - a visual
summary of just some of my work.

2. Education
• BSc (Hons) Management
& Administrative Studies
– Aston University - 1996
• DipM CIM Diploma in
marketing - 1998
• MBA – De Montfort
University - 2005

3. Career & Brands worked for
Sector Companies/Brands worked for
Banking
Retail
FMCG
Not for Profit
Technology
Agency
Samples of creative campaigns/work conducted

4. On trade promotion organised at

5. Organising Freshers Fairs, freebies, club
nights, student campaigns, events ...

7. Corporate Logo’s
Print Adverts/Plasma Ads
Corporate Brochure

8. Organising club,
promo VIP nights
at DSU...

9. Account Manager role at
sales promotion agency – Hive Online Ltd
Major Reward Program Project
• United Biscuits VIP Club Rewards
Program - 400 TVR’s – Sept 2010
• Negotiated £450k worth of rewards
• Dealing with retained UB agency
– Wax Communication
• Ever-changing brief
• Attained brand permissions for TV advert
• Negotiating supplier contracts
– Argos B2B, Dynamic Merchandise
www.mcvities.co.ukvipclub
Account Managed
- Pukka Pies - executed 2 campaigns
- Emma’s Diary
- delivered 3 new rewards
New Clients attained
- Funmum Maternity
- Photobox
- Practical Parenting Magazine
- Freshers Food Group
- OMG (WhSmith, Virgin etc)
- ASDA George
- Vtech (Storio on pack promo)
- Tilda (2011 – loyalty)
On pack promotions organised
- 2.4 million Pukka 50p Off
Carlsberg - 35k redemptions!
Was asked to increase production
from 1 million to 2.4 million packs!
- 750k Fresher's 888 Sport
promotion (new client).

11. Bitdefender Campaigns
B2B and B2C

13. Website Re-Design – Before and After

14. Some Reseller Campaigns
– Datasheets, Emails, Case
Studies, Branding