Delivered at Casual Connect Asia 2015 Jakob will talk about how Playlab has grown from 20 to 100 people last year alone and focus on how to keep the culture, creativity and innovation going in a game company when growing bigger.

1. From Broke to Millions
The Story Behind Pocket PlayLab
and Juice Cubes
-Jakob Lykkegaard

2. 2
Jakob’s Player Stats
• 26 Years old Danish
• 5+ Years in Bangkok
• Serial Entrepreneur & Mentor
• Sold Pagemodo.com 2011 to
Webs.com/Vistaprint Inc.
• Co-Founder & WD-40 at Pocket
PlayLab

3. Pocket PlayLab Stats
3
Games est. $20M+ 2014
40+ People
22M+ Downloads
5 Mobile Titles
1000sqm Office & Playspace in Bkk
Reg. in BKK, SG & HK
10+ Nationalities

4. This is how it all started…
4

5. Pocket PlayLab 1.0
• Started Mar 2012
• Ex-GameDuell
team of 13
• Small Townhouse
• No Mobile Game
Experience
• Self Funded
5

6. How do we make a Game?
6

7. First Title: Trash the Teacher
• 3 Months Production
• $706 Total Revenue
• Art & Development separated
7

8. How do we Make a Game?
8
Viral

9. 2 Title: Lost Cubes
9
Downloads
$25.000 Revenue
$40.000 spent on Ads..

10. How do we making Game?
10
anotherafford

11. 30+ Investor pitches later..
11

12. What do they do different?
12

13. How do we make a Game?
13
Monetizing

14. 14
Lost Cubes Speed (Juice Cubes)

15. Launched 1Nov 2013 on Rovio Stars
3 Months soft launch
In Numbers
- 20M+ Downloads
- 1.6M Daily active users
- 55/23/16% (1/14/30 days retention)
- iOS, Android, Kindle & Facebook
Latest release:

16. How do we make a Game?
16
second Monetizing

17. Puzzle Adventure on our match 3 platform
Inspired by Puzzle and dragons among others.
Soft launched March 2014
Upcomingrelease:

18. Lessons Learned
1. Focus on Small teams
2. Focus on Top Grossing
3. Focus on Marketing/Monetization
18

19. How do we make Games?
19
even more awesome

20. 20
Pocket PlayLab 2.0

21. Thank you!
 Jlp@Pocketplaylab.com
 @JakobLykkegaard
 Fb.com/JakobLykkegaard
Jakob Lykkegaard