RPA_Metro_North_Research_(November_2010)

1

RPA Metro North Research
November 2010

Ipsos MRBI/10-036136/RPA Metro North Research/November 2010

Table of Contents
2

 Introduction
– Objectives & Methodology
– Sampling Approach

 Sample Profile

 Findings
– Awareness of Metro North - Before Prompting
– Disruption Awareness
– Current Travel Behaviour
– Claimed Substitution By Metro North

 Conclusions


3

Introduction


Objectives & Methodology
4

 The key objectives of this research study were:
– to measure awareness levels of Metro North
– to gain insight into the public’s understanding of Metro North
– to establish what misconceptions, if any, the public have about Metro North
– to identify the general public’s main concerns regarding the construction of Metro
North

 A face-to-face methodology was utilised.

 Fieldwork was conducted from September 28th to October 20th 2010.

 A sample of 1,000 interviews was achieved among all adults 15+ living in the Greater
Dublin Area as defined by RPA.

 Data was weighted to ensure that the results were representative of the areas sampled,
gender, age and social class.


Sampling Approach – Greater Dublin Area
5

Sample Distribution

 The sample was stratified by electoral divisions:
– Dublin catchment area (wards identified within 1km, 3km and 5km zone of Metro North)
– Dublin non-catchment area (wards identified outside 5km zone of Metro North)
– Greater Dublin Area (wards identified within geographic reach of Drogheda to the north,
Athy to the west and Arklow to the south)

Selection of Individuals

 The second stage of the sampling procedure involved the systematic sampling of individuals
within each of the pre-selected sampling points.

 Within each sampling point the nucleus of each cluster of interviews was an address selected
on a probability basis from the GEO Directory (an Irish Address Database). The GEO
Directory was purely used to determine an interviewer’s starting point From each starting
address sampled, interviewers followed the random route procedure (first left, next right etc.)
calling at every fifth residence (or every quarter of a mile in rural areas) to complete an
interview, until their quota controls were fulfilled.

 At each point, the interviewer adhered to a quota control matrix based upon the known profile
of all Irish adults in each area in terms of age, gender and social class. The quotas were
based upon the QNHS (Quarterly Household National Survey) Qtr 1 2010.

Greater Dublin Area Map
6

Population Estimates*

Catchment Area 441
Other Dublin 527
Outside Dublin 438
Total 1,406

* (000’s)


7

Sample Profile


Sample Profile
8

Gender Age Social Class Working Status
% % % %
15-19 6
Full-time home
20-24 10 AB 18
maker 23

Male 48
25-34 25
Unemployed 9
31
Full-time Student
C1 8
(3rd Level) 11%
Student (2nd level) 3

35-44 19 Retired 14

C2 24
45-54 13
Working full-time
Female 52 (30+ hrs p/w) 36
43%
55-64 15
DE 24
Working part-time
65+ 12 (18-29 hrs p/w) 7
F 3 Working part-time 1
(<18 hours)

Base: All aged 15+: 1,000

9

Findings


10

Awareness of Metro North
– Before Prompting


Summary of Metro North Knowledge
11

Aware of Aware of
proposed locations of Aware of Aware of no. Responsible
Aware of construction underground nearest of years for design
Metro North locations tunnels stop to completion and overseeing
(1,000) (616) (616) (616) (616) (616)
% % % % % %
1-2 yrs 3
17 3-4 yrs 8
RPA 24
29
39
Other 4
Yes 56 5-6 yrs 35

70 7-8 yrs 13
58
54 13 Don’t know 73
9-10 yrs
11 yrs+ 5
No 44 Never 4

Don’t Don’t know/not 19
know/not 13 13 sure
- 8
sure

44% of GDA adults unaware of Metro North at time of research.

Base: All Adults

Awareness Of Metro North – I
12

Q.4 Are you aware of or have you seen, read or heard anything about Metro North?

Catchment Area Non-Catchment Area
1km 3km 5km Outside
Total zone zone zone Total Dublin Dublin
Aware
(1,000) (500) (100) (280) (120) (500) (280) (220)
%
% % % % % % %

Yes 56 69 76 70 61 50 60 38

No 44 31 24 30 39 50 40 62

Awareness of Metro North is higher in the catchment area, and higher
among those who live closest to the proposed line.


Awareness Of Metro North – II
13


Gender Age
Male Female 15-24 25-34 35-44 45-64 65+
Aware
(1,000) (483) (517) (148) (233) (202) (289) (128)
%
% % % % % % %

Yes 56 67 46 40 57 55 61 65

No 44 33 54 60 43 45 39 35

Males and the older age cohorts are more aware of the Metro North project.

Awareness Of Metro North – III
14


Work Status
Working Student Other
Aware
(1,000) (537) (85) (377)
%
% % %

Yes 56 63 46 52

No 44 37 54 48

Two in every three (63%) of those employed were aware of Metro North.


Awareness Of Locations Of Proposed
Construction Sites 15

Q.5 Are you aware of the locations of the proposed construction sites for Metro North?

Aware Of Catchment Area Non-Catchment Area
Proposed
Construction 1km 3km 5km Outside
Sites Total zone zone zone Total Dublin Dublin
(616) (353) (78) (199) (76) (263) (174) (89)
%
% % % % % % %

Yes 39 39 37 37 47 38 47 22

No 54 57 61 57 51 52 42 69

Don’t know/
not sure 8 4 2 6 2 10 11 9

Claimed awareness of the locations of the proposed construction sites is noticeably higher
among those living in the 5km zone of the line or outside the catchment area but still in Dublin.

Base: All aware of Metro North: 616

Awareness Of Where Underground
Tunnels Will Be Located 16

Q.6 Do you know exactly where the underground tunnels for Metro North will be located?

Aware Of 1km 3km 5km Outside
Locations of Total zone zone zone Total Dublin Dublin
underground tunnels
(616) (353) (78) (199) (76) (263) (174) (89)
% % % % % % % %

Yes 17 19 19 14 31 16 20 8

No, do not 70 73 79 73 68 68 59 86
know

Don’t know/
13 8 2 13 1 16 21 6
not sure

Just one in six respondents are aware where the underground tunnels will be located, moving
to just one in five of those living in the catchment area.


Awareness Of Nearest Metro North Stop
To Your Home 17

Q.7 And based on where you live, do you know where your nearest Metro North stop would be?

1km 3km 5km Outside
Aware of Total zone zone zone Total Dublin Dublin
nearest stop
(616) (353) (78) (199) (76) (263) (174) (89)
% % % % % % % %

Yes 29 31 23 34 35 28 37 9

No 58 60 70 55 60 58 44 82

Don’t know/
13 9 7 12 5 15 18 8
not sure

Three in ten are aware where the nearest Metro North stop will be in
relation to their house.


Number Of Years Before Metro North
Carries Passengers 18

Q.8 How many years do you think that it will be before Metro North begins carrying passengers?

1km 3km 5km Outside
Total Total zone zone zone Total Dublin Dublin
(616) (353) (78) (199) (76) (263) (174) (89)
% % % % % % % %
1-2 years 3 5 3 4 9 2 3 2
3-4 years 8 12 11 14 9 5 6 5

5-6 years 35 32 30 32 33 36 41 28

7-8 years 13 13 11 14 14 13 11 17

9-10 years 13 13 22 12 6 14 9 23
11 years + 5 6 4 7 5 5 6 3
Never 4 4 3 2 7 4 3 5
Don’t know/
19 16 17 15 16 21 22 18
not sure

48% of respondents are reasonably accurate regarding the proposed timelines for the
Metro North project.

Responsible For Design & Overseeing
Of Metro North Construction 19

Q.9 Can you tell me who is responsible for the design of Metro North and overseeing its construction?

RPA
24%

Dept of Transport
2%
Dublin City Council
1%
Other
2%

Don't know
73%

Almost three in four respondents are not aware of who is responsible for the
design and overseeing of the construction of Metro North. However, of those who
are aware, the majority correctly identify RPA as the body responsible.


Impact Of Disruption
20

Q.11d To what extent do you think that the disruptions from the construction of Metro North may impact upon you personally?

1km 3km 5km Outside Aware of
Total zone zone zone Total Dublin Dublin Metro North
Total (500) (100) (280) (120) (500) (280) (220) (616)
(1,000)
% % % % % % % % %
Impact a lot
on me 6 9 13 10 6 5 5 4 8

Impact a little 24 32 33 31 33 21 24 16 28
on me

It will make no
difference to 51 45 54 52 66 58 75 57
61
me/ it will not
impact on me

Don’t know 8 7 9 5 10 9 12 5 7

Naturally, those living closest to the Metro North line claim that it will have a higher impact upon
them personally. However on the whole, only 6% claim that it will impact them a lot.
Base: All Adults 15+: 1,000

Worthwhile Addition To Dublin’s Public
Transport System? – I 21

Q.11a When Metro North is up and running, do you think that it will be a worthwhile addition to Dublin’s public transport infrastructure?

Worthwhile 1km 3km 5km Outside
addition Total zone zone zone Total Dublin Dublin
(1,000) (500) (100) (280) (120) (500) (280) (220)
%
% % % % % % %

Yes 85 86 90 83 89 85 86 83

No 6 7 5 8 7 5 4 7
Not sure/
don’t know 9 6 5 8 4 10 10 10

The vast majority of respondents (85%) state that when Metro North is up and
running it will be a worthwhile addition to Dublin’s public transport infrastructure.


Worthwhile Addition To Dublin’s Public
Transport System? – II 22

Q.11a When Metro North is up and running, do you think that it will be a worthwhile addition to Dublin’s public transport infrastructure?

Impact of Disruption
Worthwhile A lot A little No impact
addition
(1,000) (76) (270) (573)
% % % %

Yes 85 81 92 84

No 6 10 5 6
Not sure/
don’t know 9
9 4 10

Even those who state that the construction phase will be disruptive to them, recognise that
Metro North will be beneficial to Dublin’s public transport infrastructure.

Frequency Of Visiting City Centre For
Leisure/ Shopping Purposes 23

Q.3 How often, if at all, do you go in to the city centre for the purposes of shopping and leisure?


1km 3km 5km Outside
(1,000) (500) (100) (280) (120) (500) (280) (220)
Daily % % % % % % % %
Several 2
7
6 3 6 7 * 1 -
times a 15 21 13 12 4 6 1
week 23
Once a 14 23 23 24 21 10 11 8
week
Once every 9
2 weeks 10 6 10 14 9 10 7

Once a 28
month 19 19 17 19 19 19 24 13

Once every 18 13 7 15 13 20 15 26
2-3 months 28
Once every 8 9 7 10 11 11 11
6 months 10
Once a 6 1 3 - 2 8 9 6
year
Less than 6 20 4 11 3 1 7 6 9
once a year 9 2 1 3 2 12 7 17
Never

One in four (23%) of those living in the catchment area visit the city centre for
shopping or leisure purposes about once a week.

When Metro North Is Built, Encouraged To
Go Into City Centre For Leisure/Shopping?– I 24

Q.11b Once Metro North is built, to what extent will it encourage or not encourage you to go into the city centre for the purposes of
shopping and leisure?
1km 3km 5km Outside
Total (500) (100) (280) (120) (500) (280) (220)
(1,000)
% % % % % % % %
It would encourage me
10 8 12 6 8 11 11 10
to go in a lot more

to go in a little more 22 26 33 24 23 20 24 17

It would make no
difference 62 47 67 64 59 53 65
60

to go a little less
It would encourage me * 1 - 1 2 - - -
to go a lot less 2
Don’t know 6 * 1 * - 2 2 3
3 7 2 3 7 10 5

32% of respondents claim the Metro North once completed will encourage them to go into the city
centre more often for the purposes of shopping/ leisure compared to just 2% who state it will
discourage them. Those living within 1km of the line are the most likely to be encouraged.

Go Into City Centre For Leisure/Shopping?– II 25


Total A lot A little No impact
(1,000) (76) (270) (573)
% % % %
It would encourage me 10 31 9 9
to go in a lot more

It would encourage me 24 42 14
22
to go in a little more

It would make no 41 48 71
difference 60

to go a little less 2 * *
* 1 - 2
It would encourage me 2
to go a lot less 6 1 1 4
Don’t know

Interestingly, those most likely to be disrupted are also the most likely to acknowledge the
benefits of Metro North from a city centre shopping/leisure perspective.

Go Into City Centre For Leisure/Shopping?– III 26


Frequency of Visiting City Centre
Fortnightly/ Quarterly to Less Often/
Total Weekly + Monthly Annually Never
(1,000) (277) (294) (296) (169)
%
% % % %
It would encourage me 10 12 14 8 4
to go in a lot more

22 21 27 24 14

It would make no 62 53 61 66
difference 60

to go a little less 1 - * -
*
to go a lot less 6 3 5 5 13
Don’t know

Those who currently visit the city centre every two to four weeks for shopping/ leisure purposes
claim that they will be more encouraged to go into the city centre when the Metro North is built.

During Construction, Encouraged To Go
Into City Centre For Leisure/Shopping? – I 27

Q.11c To what extent will the construction of Metro North encourage or not encourage you to go into the city centre for the
purposes of shopping and leisure?

1km 3km 5km Outside
Total
(500) (100) (280) (120) (500) (280) (220)
(1,000)
% % % % % % % %
to go in a lot more 2 2 - 1 6 2 3 1
to go in a little more 13 17 12 16 23 10 16 4

It would make no 71 74 73 64 68 63 73
difference 69

to go a little less 6 7 7 4 5 2 8
It would encourage me 5
to go a lot less 4 1 1 1 - 6 5 7
Don’t know 7 3 7 2 2 9 11 6
Almost seven in ten (69%) respondents state that the construction of the Metro North will make
no difference on their likelihood to travel into the city centre for shopping/ leisure purposes,
and those who claim to be less likely are outnumbered by those more likely.

Into City Centre For Leisure/Shopping? – II 28

A lot A little No impact
Total
(1,000) (76) (270) (573)
It would encourage me % % % %
to go in a lot more 2 9 2 2
to go in a little more 13 16 30 6

It would make no
difference
69 47 56 81

to go a little less
to go a lot less 5 12 10 3
Don’t know 4 13 1 4
7 3 1 4

Those who believe they will be disrupted a lot by the construction phase are more polarised regarding
their intention to visit the city centre for shopping/ leisure purposes, where as many are more
encouraged as less encouraged.


Into City Centre For Leisure/Shopping? – III 29


Frequency of Visiting City Centre
Total Fortnightly/ Quarterly to Less Often/
(1,000) Weekly + Monthly Annually Never
It would encourage me % (277) (294) (296) (169)
to go in a lot more 2 % % % %
13 3 4 1 -
12 19 13 4

It would make no 69 75 65 67 70
difference

to go a little less 5 4 5 7 6
to go a lot less 7 4 5 5 15
Don’t know
Three in four of those who visit the city centre for shopping/ leisure purposes on a weekly or more
frequent basis, claim that the construction of Metro North will not make a difference on their likelihood
to visit the city centre.


30

Disruption Awareness


Potential Disruptions
31

Q.12 Naturally there will be some disruptions resulting from the construction of Metro North. Which of the following potential
disruptions do you think will affect you the most?
1km 3km 5km Outside
(1,000) (500) (100) (280) (120) (500) (280) (220)
Road closures/ traffic detours/ uneven % % % % % % %
road surfaces 47% 52 48 55 50 45 46 43
Disruption to public transport services 29% 30 22 36 23 29 29 29
Temporary disruption to utilities (i.e. 13%
water works, electricity supply) 22 31 26 8 9 8 10
Narrower footpaths 11% 15 9 18 12 9 8 10
Noise from construction vehicles 10% 10 14 12 5 9 14 3
Presence of hoarded worksites in city
centre streets 9% 10 11 8 13 8 11 4
Removing trees and shrubs, changes to 8%
local landscapes, etc. 11 18 11 8 7 4 11
Dust from construction sites & vehicles 8% 6 12 5 3 9 11 7
Noise from construction/tunnelling works 7% 10 22 6 7 6 7 4
Danger of construction vehicle accidents 5% 5 12 4 2 5 3 7
Working at night 4% 6 15 4 3 3 4 2
Physical vibrations from construction/
tunnelling works/ damage to property 3% 6 8 8 1 2 3 1
Bright lights from work sites 2% 4 9 3 1 2 2 1
Other * 1 - 1 - * 1 -
None of these 33% 23 15 20 34 38 29 49

Road closures, disruption to public transport and utilities are the most anticipated potential disruptions. Those closest to the
line envisage that they will be most affected, while those outside Dublin predict they will be least affected.


Desired Approaches To Be Taken By RPA
To Inform Public Of Disruptions 32

Q.13 Considering how any potential disruptions may impact upon you, what do you think the RPA should do to
inform you of any disruptions?
1km 3km 5km Outside
(1,000) (500) (100) (280) (120) (500) (280) (220)
% % % % % % %
Radio station ads 50% 49 35 43 71 50 57 42
Letter in the post or leaflet drop 35% 57 72 52 55 25 25 25
National newspaper ads 28% 26 32 30 15 29 32 26
Local newspaper ads 28% 25 26 27 18 30 30 29
Commuter newspaper/free-sheet ads 10% 11 13 11 9 9 11 7
Through local residents committee 9% 11 24 9 7 8 7 10
Information on the RPA website 9% 7 9 6 6 10 5 15
Flyer/poster on apartment block notice
board 7% 6 7 4 8 8 8 9
Via email 7% 7 11 8 3 7 5 10

Public information meeting in the area 7% 6 11 6 3 7 5 10
Via text message 5% 5 11 4 2 6 5 7
Representative from RPA calling to 3 10 2 3 4 3 5
your house / business 4%
Other 5% 4 5 5 1 5 4 6
None of these 25% 10 13 10 8 31 21 44

Those living closest to the line would most like to be informed of disruptions by leaflet drops, while those
living further afield would prefer radio adverts. Different media is required across area – more localised
vs. mass media.

33

Current Travel Behaviour


Type & Number Of Journeys Undertaken
In Past Week (>1 Mile) 34

Q.1 In the past week how many journeys of more than a mile have you taken from your house to do any of the following things?

Attending Going on school
Meeting college/ run/ bringing
friends/ school/ Attending Going children to & from
family/ course a sporting to the extra curricular
Work socialising Shopping yourself event airport activities
% % % % % % %
None 60 29 23 86 74 90 77
1 1 19 31 2 13 7 2
2 2 23 26 1 8 2 2
3 3 11 10 1 2 1 3
4 4 5 4 1 2 - 2
5 25 5 3 8 * * 13
6 2 2 1 * * - *
7 1 4 2 - * - *
8+ 3 2 1 1 * - 2
Mean including None 1.90 2.00 1.64 0.58 0.52 0.14 1.01
Mean excluding None 4.79 2.82 2.13 4.18 1.96 1.40 4.33

Average number of journeys taken in a week is 7.78


Share Of Trips Undertaken In Past Week
(>1Mile) By Journey Type 35


School run/ extra
curricular activities
13%
Airport Work
2% 24%

Sporting event
7%

College/school/course
8%

Meeting friends/ family/
socialising
26%
Shopping
21%

Among all respondents, socialising, work and shopping are the top three journey
types undertaken in an average week.

Base: All Adults

Number Of Trips Undertaken
In Past Week (> 1 Mile) 36


Average Number Of Journeys Total Journeys*

Total 7.78 10,941

Catchment – Total 8.58 3,779

1 km zone 7.23 643

3 km zone 8.75 2,008

5 km zone 9.25 1,128

Non-Catchment 7.42 7,162

Dublin 7.33 3,862

Outside Dublin 7.53 3,300

* Based on adult
population of 1,406,000
in GDA

In the past week an estimated 11 million trips were taken.


Type Of Journey By Mode Of Transport
Mainly Used In Past Week 37

Q.2 What mode of transport did you mainly use in the past week for the purposes of the following?

(483) (747) (780) (130) (269) (96) (231)
% % % % % % %
Car 71 64 73 33 77 79 74
Walk 6 10 11 14 8 - 18
Bus 12 14 10 35 7 8 4
Rail (train/DART) 3 3 2 7 1 - *
Luas 1 3 1 4 2 - -
Cycle 5 2 2 4 3 - 1
Taxi - 2 * - 1 5 -
Motorcycle * * - - - - -
Any public transport
17 20 13 45 9 8 4
excluding taxi

Public transport is especially popular for school/ college journeys and
meeting friends/ family/ socialising.


38

Claimed Substitution By Metro North


Explanation Read Out To Respondents
39

 Route Map Shown To All & Interviewer Read Out:

“As you may know, Metro North is a new transport route
that will run both underground and overground from St.
Stephen’s Green via Dublin Airport to north of Swords.
The route will serve key destinations including the
airport, hospitals, universities, sports venues, retail
centres as well as residential and employment districts.
It will have Park and Ride facilities north and south of
Swords and at the M50. It will also interchange with
local bus, regional bus and rail services. The journey
time from Swords to the city centre will be 30 minutes
and there will be metro vehicles running every 5 minutes
at rush hour times. In total, it is estimated it will take
about 6 years to complete, beginning in 2011.
Construction of Metro North will be overseen by the
Railway Procurement Agency (also known as the RPA).”


Claimed Substitution By Metro North By
Type Of Journey – All 40

Q.10 Assuming Metro North was actually up and running now, how many, if any, of the (‘xxxx’ – USE JOURNEY TYPE AT Q.1) journeys
you made in the past week would you have used Metro North for instead?

% % % % % % %
None 93 84 86 97 96 96 99
1 * 8 9 1 3 3 *
2 1 5 4 * 1 1 *
3 1 2 1 - * * *
4 * 1 * * - - -
5 4 * * 1 - - 1
6 * - * - * - -
7 - - - - - - -
8+ * * - * - - -
Mean including None 0.27 0.30 0.21 0.11 0.05 0.05 0.05

Respondents claim they are most likely to switch to Metro North from their
current mode of transport for socialising, travel to work and shopping.


Share Of Trips By Journey Type
If Metro North Up & Running 41


School run/ extra
curricular activities
Airport 5% (13)
5% (2) Work
Sporting event 26% (24)
5% (7)

College/school/course
10% (8)

Shopping Meeting friends/ family/
20% (21) socialising
29% (26)
( ) % share of
trips by all
modes
Socialising, work and shopping would be the top three journey types Metro North excluding Metro
would be used for. The largest increase in usage is for going to the airport. North


Average Number Of Trips Substituted
By Metro North – All 42


Total Journeys* Proportion
Average Number Of - No. of Trips of Original Trips
Journeys Substituted Substituted
Total 1.05 1,476 13

Catchment – Total 1.51 664 18

1 km zone 2.86 254 40

3 km zone 1.53 351 17

5 km zone 0.49 59 5

Non-Catchment 0.84 812 11

Dublin 1.19 628 16

Outside Dublin 0.42 184 6

* Based on adult
population of 1,406,000
in GDA

For those living in the 1km zone of Metro North, residents anticipate
switching 40% of their journeys to Metro North.


Claimed Proportion of Substitution By Metro
North By Journey Type 43


Total Catchment Area Non-Catchment Area
1km 3km 5km Outside
(1,000) (500) (100) (280) (120) (500) (280) (220)
% % % % % % % %
Work 15 15 20 16 9 14 22 5
Meeting friends/family/socialising 15 21 51 19 6 12 19 6
Shopping 13 19 43 22 4 10 15 3
Attending college/school/course
18 18 48 11 0 18 19 17
yourself
Attending a sporting event 10 13 29 11 9 8 12 3
Going to the airport 34 43 92 45 7 31 26 45
Going on school run/bringing
children to and from extra curricular 5 13 58 9 1 2 4 0
activities

Those living closer to the Metro North line claim to be more likely to
substitute a higher proportion of their journeys across all types.


Cannibalisation By Mode Of Transport
44


Total

%
Car 11
Walk 6
Bus 33
Rail (train/ DART) 12
Luas 16
Cycle 8
Taxi 27

Those who currently use the bus claim they would substitute 33% of their trips
with Metro North if it was actually up and running.

Base: All aged 15+ using mode and would substitute

45

Conclusions


Conclusions - I
46

 At the time of research, just over one in two respondents (56%) were aware of Metro
North.

 Among those who were aware of Metro North, awareness levels were:
– Two in five respondents (39%) were aware of the locations for the proposed
construction sites for Metro North.
– One in six respondents (17%) were aware of where the underground tunnels will
be located.
– Three in ten respondents (29%) claim they were aware where the nearest Metro
North stop will be in relation to their place of residence.
– Almost one in two respondents (48%) were aware of the timelines involved before
Metro North begins carrying passengers.
– One in four (24%) respondents were aware of who is responsible for the design of
Metro North and overseeing its construction.

 In general, awareness levels were higher among those who live closest to the proposed
line.


Conclusions - II
47

 Following an explanation of Metro North, 85% of respondents stated that when it is up
and running it will be a worthwhile addition to Dublin’s public transport infrastructure.

 Once Metro North is built, 32% of respondents claimed that it will encourage them to go
into the city centre more often for the purposes of shopping and leisure, compared to just
2% who stated that it will discourage them.

 During the construction phase of Metro North, seven in ten respondents (69%)
maintained that it will neither encourage nor discourage them from going into the city
centre for shopping and leisure purposes, 15% claimed that it will encourage them, while
9% stated that it will discourage them.

 Road closures, disruption to public transport and utilities were the most anticipated
potential disruptions.

 Differing communications strategies should be used by RPA across the different areas.
Those living closest to the line would like to be informed of impending disruptions via
leaflet drops, whereas those living further away from the line would prefer more
mainstream communications such as radio ads.


Conclusions - III
48

 Among all respondents, meeting friends/ family/ socialising, work and shopping were the
top three journey types undertaken in a week. In an average week an estimated 11
million trips were taken across all journey types.

 If Metro North was up and running, going to the airport was the journey type that
recorded the highest proportion of respondents claiming they would substitute Metro
North for their current mode.

 If Metro North was up and running, respondents estimated that they would substitute
13% of their weekly trips, translating into 1.5 million trips. For those living closest (1km
zone), 40% of journey types would, it is claimed, move across to Metro North.


49

RPA Metro North Research
November 2010


RPA_Metro_North_Research_(November_2010)

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