1. Integration of packaging design
and manufacturing process
Rafeeq
Obeikan Graphic Center
Prepress & Technical Manager

3. WOW! drivers in Packaging.
• Economic
• Creativity
• Functionality
• Localization
• Cultural
• Science &
technology
• Environmental
• Personalization
• Etc.

6. Oops! drivers in Packaging.
• Text Content
• Translation
• Graphic content
• Structural content
• Regulatory content
• Brand Integrity
• Long approvals
• Time to market
• Cost control
• Color consistency
• Repeatability with
multiple packaging
suppliers, etc.

7. The packaging production process…

8. Oops! Text & Translations!!!

9. Oops! Graphic content 

10. Oops! Structural content 

11. Oops! Regulatory content 

12. Oops! Color consistency through
digital proofing (also remotely)

13. Oops! Long approvals
affecting time to market 

14. Oops! Repeatability with multiple
packaging suppliers

15. Share your views at:
m.rafeeq@obeikan.com.sa