Our final presentation for a semester-long group project in Michael Brito's Strategic Social Media class at San Jose State University. Our group chose to create a social media brand for a fictional cupcake bakery, Cakes for Daze.

1. Alisha Merkle
Gladys Adona
Nashelle Tombe
Basil Sar
Stephanie Torres
Jenilee de la Fuente &
Raechel Price
SJSU MCOM 139
Spring 2014
SOCIAL MEDIA MANAGEMENT STRATEGIES FOR A FICTIONAL CUPCAKE
BAKERY
facebook.com/CakesForDaze
@CakesforDaze
@cakesfordaze

2. IT STARTS WITH AN IDEA: THE
DEVELOPMENT OF THE CAKES FOR DAZE
BRAND
• Cupcakes are a really
popular trend, especially
among food bloggers, and so
finding inspiration for
content was really easy.
• Our target audience ranges
from young adults to adults
in their mid-30s (people
with similar humor)
• Our tone is casual and witty;
most of the content was
fun/whimsical in nature –
which is attractive to a wide
range of people.
• Largely inspired by pop
culture and current events, our
content strategy worked best
when communicating in our
private facebook group, which
replaced the content calendar.
• We initially created a content
calendar, but abandoned it in
favor of working more in the
moment.
• We did stay consistent with
four of the themes we initially
chose- recipes, cupcake fails,
drink pairings, and shout-outs
to other bakeries.
Our vision: Our content strategy:

3. TWEETING AND FOLLOWING
OUR WAY TO THE TOP OF THE
FOOD CHAIN

4. • Brevity is the soul of wit, but how do
you sum up delicious in 140
characters?
• Twitter best practices: a limited
amount of relevant hashtags and
leaving room for retweet comments

5. FACEBOOK: THAT ALGORITHM’S
TRYING TO KEEP EVERYBODY DOWN
• On Facebook, good content is attainable. However, with the ever-
changing algorithms, our organic reach was limited (ranging 2-14 likes per
post).
• Our Facebook best practices: Engage with our audience, share favorite
recipes, cupcake facts and how-to’s, and stay relevant with our content

6. QUESTIONING OUR AUDIENCE ABOUT
SWEET NOTHINGS
• Although questions were frequent, response was minimal.
• Humor received the most likes and engagement, while recipes got the least.
• 69 likes
• average reach of 35-75 (ranging from
21-158)
• average likes of 5 (ranging from 2-14)
• Our views peaked at 9 a.m. and 10 p.
m.
“People wake up thinking about
cupcakes and go to bed dreaming
about them too”

7. VISUAL APPEAL, FUN FACTS & RELEVANCY
• Image quality grabs our audiences attention and entices their sweet-tooth
• Facts and quotes bring credibility to our company and interest to our
audience
• Relevancy gives opportunity to highlight “the new, the now and the next”

8. INSTAGRAM: DOUBLE-TAP FOR
INSTANT LOVE • Following 318, Followed by 126
• Our best practices: posts focused on detailed,
up close shots, pop culture focus and
relevant to other platforms’ posts.

9. When life’s got you feeling half-baked...

10. FINAL THOUGHTS
Now that you’ve had
dinner from Lee’s, enjoy
some dessert on us!