3. What is SEO ?
• A process used to improve web pages
• A marketing subcategory
• A set of techniques used to influence the
SERPS position of a web site
11. Image
• Alt attribute
<img src=“..” alt=“Image Description” />
• File name
Use hyphens to separate words
• Image size
http://www.smashingmagazine.com/2009/07/15/clever-png-optimization-techniques/
optimization
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Which
Stands OUT?
19. Value Description
index Allow search engines index the page
noindex Don’t allow search engines index the page
folow Allow search engines follow the links in the page
nofolow Don’t allow search engines follow the links in the page
nosnippet Prevents the search engines from showing a snippet of this page in
the search results and prevents them from caching the page.
noarchive Prevents the search engines from showing a cached copy of this page.
Meta
Robots
31. Minify
File size is reduced by 20-25 %
CSS & JS
http://yui.github.io/yuicompressor/
http://crockford.com/javascript/jsmin
32. • Browsers use a cache to reduce the number and size of
HTTP requests, making web pages load faster.
<IfModule mod_expires.c>
ExpiresActive On
ExpiresDefault "access plus 10 years"
ExpiresByType image/gif "access plus 5 months"
ExpiresByType image/jpeg "access plus 10 days"
ExpiresByType application/x-javascript "access plus 10 years"
</IfModule>
Control
Cache
42. What to do ?
Onsite elements include:
• Share buttons (like, recommend, tweet, bookmark, etc.)
• Connect buttons (Like a Facebook page, Follow on Twitter, Follow
on LinkedIn, etc.)
• A blog
Offsite elements include:
• Facebook page
• Twitter account
• LinkedIn company page
• Pinterest account
• Youtube account
• Guest blog posting
• Other social media platforms