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Your Sister's Canary

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YOUR SISTER’S CANARY- MEDIA PLAN 2011 ,[object Object],RAD ✪ INTEGRATED MEDIA©™
Music Channels Chart Shows Record store Mate’s Recommendation Music discovery Used to be… Gigs Radio RAD ✪ INTEGRATED MEDIA©™
Music Channels Chart Shows Record store Mate’s recommendation Music 2.0 Discovery + Gigs Radio RAD ✪ INTEGRATED MEDIA©™
WHAT HAS CHANGED.. ,[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
THE PROCESS: Previously the record label was part of the closed channel to push promotion and music to your fan base. Now through social media the artist and fanbase enjoy a two way conversation and exchange of music Record Label Mono Media Channels RAD ✪ INTEGRATED MEDIA©™ Artist Artist Fans Social Media Fans
GENESIS ,[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
ARCTIC MONKEYS CASESTUDY: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
A QUICK INTRO TO SOCIAL MEDIA SCIENCE… ,[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
ARCTIC MONKEYS ,[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
ARCTIC MONKEYS: ,[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
RECENT HEADLINES: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
CONTENT MARKETING ,[object Object],[object Object],[object Object],[object Object]
CONTENT MARKETING CONT… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE DIGITAL MAGAZINE ,[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object],[object Object]
TWITTER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
YOUTUBE ,[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
YOUTUBE 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
ITUNES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
HOT SITES TO BE ON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS : ,[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
TYPICAL BRAND COMMUNITY DIALOGUE STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
BEST APPROACH 1. Discover Feedback Loop RAD ✪ INTEGRATED MEDIA©™ 2. Build 4 & 6. Engage 3. Join 5. Listen
SUMMERY ,[object Object],[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
ABOUT THE AUTHOR ,[object Object],[object Object],RAD ✪ INTEGRATED MEDIA©™
CONTACT INFO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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