1. RadioDays Europe
Barcelona 2012
John Ousby | CEO, vTuner
IMDA Co-Founder, Steering Committee member,
Automotive WG Chair
Radio DNS Steering Board Member

2. “50 billion connected devices by 2020” (Ericsson, Cisco)

7. How it works 1 : brought in, no head unit interface
PCM Audio
No interface

9. Image : John Ousby

10. How it works 2 : brought in, head unit interface
Tethering data
Modified interface
or app replication

11. Image : Mirrorlink

12. How it works 3 : brought in, smartphone as modem
Modified interface

13. Image : copyright Toyota

14. How it works 4 : wireless synch + storage + mobile data
recorded / downloaded content live content
Modified interface

15. Image : copyright Audi

16. How it works 5 : embedded connectivity in head unit
Modified interface

17. Telematics ECU:
OEM Embedded - North America & Europe
• North America: eCall/Telematics highly dependent on car maker
strategies
• Europe: eCall telematics highly dependent on regulatory activity
and selected OEMs
Source: Automotive Multimedia & Communications - AMCS

18. Connectivity ECU:
OEM Tethered - North America & Europe
Source: Automotive Multimedia & Communications - AMCS

21. Hybrid Radio
• Broadcast + IP = Hybrid Radio
• RadioDNS is open technology that lets broadcast radio
and the internet work together: enhancing the listener
experience, and making radio better.
• Radio VIs
• Radio Tag
• Radio EPG
www.radiodns.org

22. Universal Dial

23. Differentiation at the Right Level
standards needed to prevent expensive, unsatisfactory solutions

24. Internet Media Device Alliance mission
“To develop and promote a set of open, interoperable
standards and device profiles to maximise the growth
of a global consumer market in internet-connected
media devices”
www.IMDAlliance.org

25. Take control of your information
IMDA Broadcaster Service Identification
• Standard issued. v2.2 now published
• Key Station ID data (name, stream URL, logo, etc.) + podcasts, schedule data, non-IP
broadcast transports, RadioDNS referencing.
Central Discovery Service (CDS)
• Discovery mechanism (making metadata available for aggregators and keeping metadata
current) Now live and ready for subscribers.
Device Profiles
• Device Profile 1: “Plays Internet Radio”
• Auto Profile 1: Minimum media player requirements. Undergoing industry review

26. Webform for easy input
http://www.imdalliance.org/members/imda-editor/
30 minutes to complete

27. Broadcaster controls data and terms of use

28. Thank You
IMDA Service Identification
Free to use for broadcasters.
www.imdalliance.org
claudia.jablonski@imdalliance.org
www.radiodns.org
feedback@radiodns.org