When the charity Let's Get Ready learned they would be competing in the American Giving Awards, they reached out to the team at Viral Technologies, a market intelligence company, and asked for their social media knowledge and resources to help win much needed funds for their organization. Viral Technologies used Radian6 to find conversations and influencers, share information and engage with fans, all with the goal of connecting with supporters across the social web and win the most votes. Let’s Get Ready! won second place in the Chase Giving Awards and took home $500,000, to help students obtain post secondary education.

1. Case Study
Viral Technologies and
Let’s Get Ready! team
up for social good
The Challenge The Results
The Chase American Giving Awards are the first ever Viral Technologies will be using Radian6 to find
celebrity tribute to community heroes. Chase is offering conversations and influencers, share information and
five charities an opportunity to share in $2 million in grants. engage with fans, all with the goal of helping Let’s Get
To win the grand prize of one million dollars, the non-profit Ready! connect with supporters across the social web and
must receive the most votes on the Chase American Giving win the most votes. Tune in to NBC, on Saturday December
Award’s Facebook page. 10th to find out who wins, and show your support by
visiting the Chase American Giving Awards Facebook page
One of those in the top five is Let’s Get Ready!, a non- and casting your vote.
profit organization based in New York City, that believes all
students, regardless of socioeconomic background, should
have the support they need to reach higher education.
Update
Let’s Get Ready! provides students with free SAT prep and
college admission counseling. When they learned they The votes are in and on December 10th, Let’s Get Ready!
would be competing in the American Giving Awards, they won second place in the Chase Giving Awards and took
reached out to the team at Viral Technologies, a market home $500,000, to help students obtain post secondary
intelligence company, and asked for their social media education.
knowledge and resources to help win much needed funds
for their organization. Here are some numbers from the recent social media
campaign that Viral Technologies put together -
The Opportunity • Let’s Get Ready (LGR’s) Twitter Following increased by
10.3% over the course of the voting period (Dec 1-8)
Starting December 1st, 2011, social media users will be
able to vote for their organization of choice once per day
• LGR’s Twitter Follower growth rate was 7% higher than
the other four competitors who all gained followers at a
until the contest’s end on December 8th, 2011. The non-
rate less than 3%
profit with the most Facebook votes by then, will win one
million dollars for their organization, with the rest of the • LGR’s Facebook Fans doubled over the course of the
grant money being allocated to the four remaining finalists. voting period (Dec 1-8)
Viral Technologies will be using the social media monitoring • Mentions of LGR across the social web increased by
and engagement tools of Radian6 to help Let’s Get Ready!, 80% over the course of the voting period (mentions of
reach a broader audience across the social web. their biggest competitor To Write Love On Her Arms only
increased by 66%)
“We couldn’t be happier to be teaming up with such a
worthy non-profit organization,” Steve Reeves Director of A great example of the power social media has and what is
Market and Business Development for Viral Technologies possible in just a week.
said. “We’re looking forward to leveraging the power of
Radian6 to reach a broader audience in the social space to
help increase the votes for Let’s Get Ready!”
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