Power of Social Media Communities

•

5 gefällt mir•946 views

Salesforce Marketing Cloud

Technologie Business

THE POWER OF SOCIAL
MEDIA COMMUNITIES

Amanda Nelson
Community Content Manager
@mileigh13

Radian6, a salesforce.com
company

Oct. 14, 2011

Source: youtube.com/detroitmedicalcenter

Source: ustream.tv/channel/e-patient-connections/videos

•  Employees •  Colleagues •  Competitors
•  Fans •  Customers •  Prospects

Consumer Social Media Usage

Social Media
60%
Not Using Social
Media

54% increase over 2010
Source: consumeraffairs.com

Having an online •  Innovation
community enables: •  Collaboration
•  Evangelism
•  Loyalty

Measure:
•  Followers
How it plays out •  Influence
•  Sentiment
•  Growth
Whoa, a free
chicken
Yeah, I heard sandwich if I
that. dress like a
cow?

Yeah, come
with. It’s going
I’m going. And to be hilarious
I’m taking and delicious.
pictures.
#chickfila

What we did

•  Planted a seed •  Store visits
•  Impressions •  Conversions
•  Exposure

Inside the mind of a community manager

External Internal
•  Storyteller •  Switchboard operator
•  Poster child •  Teacher
•  Caretaker •  Interpreter
•  Content curator/creator •  Connector

Weitere ähnliche Inhalte

Andere mochten auch

WEBINAR: ROI of Social Media: Myths, Truths and How to MeasureSalesforce Marketing Cloud

Guiding the Enterprise Social Media StrategySalesforce Marketing Cloud

Lessons From B2B Social MediaSalesforce Marketing Cloud

Radian6 Insights WebinarSalesforce Marketing Cloud

Issue_Crisis_ManagementSalesforce Marketing Cloud

Listening to your Community Salesforce Marketing Cloud

Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud

Andere mochten auch (7)

WEBINAR: ROI of Social Media: Myths, Truths and How to Measure

Guiding the Enterprise Social Media Strategy

Lessons From B2B Social Media

Radian6 Insights Webinar

Issue_Crisis_Management

Listening to your Community

Protecting Your Brand Message in Media Controlled by the Audience

Ähnlich wie Power of Social Media Communities

Dave Boyce, Fundly: From Fans to Followers to FundsSocial Media for Nonprofits

Inventors council holm tech talkHead of Lettuce Media

Social Media 101nic๑click social

Building awareness & engaging champions of your causeCAMHFoundation

Social Media Cynic 2013 (updated)dml communications

Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14Crowdsourcing Week

Facebook 101Annie Lynsen

Social media for startupsMohamed Salem Korayem

Mom Central Consulting Capes DeckDad Central Consulting

Beyond Social Listening: Insights that Power Decision-Makingtracx

Social Media 101Venson Kuchipudi

Social Media & The Brand - Project Sriracha (NYU)Pamela S.

Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...Engagement Strategies, LLC

The Science Behind Viral Content: Reaching the Empowered ConsumerFractl

Creating Conversation Worthy BuzzPSAMA

Market Mix 2012 - Creating Conversation Worthy BuzzRod Brooks

You don't need a social media strategySimona Bogdan

Saving More Lives: Social Media Breakthrough StrategiesBarkWorld Expo

How Gov’t Agencies Can Build Audience and Increase EngagementLauren Modeen

MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...CanadaHelps / MyCharityConnects

Ähnlich wie Power of Social Media Communities (20)

Dave Boyce, Fundly: From Fans to Followers to Funds

Inventors council holm tech talk

Social Media 101

Building awareness & engaging champions of your cause

Social Media Cynic 2013 (updated)

Roger Yuen - The Rise of Crowdsourced Content, CSWGlobal14

Facebook 101

Social media for startups

Mom Central Consulting Capes Deck

Beyond Social Listening: Insights that Power Decision-Making

Social Media 101

Social Media & The Brand - Project Sriracha (NYU)

Discover Your Inner Marketer and Advocate with Modern Marketing Strategies, N...

The Science Behind Viral Content: Reaching the Empowered Consumer

Creating Conversation Worthy Buzz

Market Mix 2012 - Creating Conversation Worthy Buzz

You don't need a social media strategy

Saving More Lives: Social Media Breakthrough Strategies

How Gov’t Agencies Can Build Audience and Increase Engagement

MyCharityConnects Vancouver - Back to Basics: Developing a Social Media Strat...

Mehr von Salesforce Marketing Cloud

Olympians vs. Food Infographic: Ready, Set, Eat!Salesforce Marketing Cloud

Hungry Jack's Uses Social Media to Keep Customers Coming Back Salesforce Marketing Cloud

March Madness: The Social Hoops InfographicSalesforce Marketing Cloud

SXSW 2012 Social Media Buzz ReportSalesforce Marketing Cloud

The Social Super Bowl 2012Salesforce Marketing Cloud

Post New Hampshire Primary Salesforce Marketing Cloud

Radian6 Iowa Caucus SummarySalesforce Marketing Cloud

Radian6: State of the Union AnalysisSalesforce Marketing Cloud

Digital Crisis Communications PlanSalesforce Marketing Cloud

THRiVESalesforce Marketing Cloud

Social Media Audit by Kary DelariaSalesforce Marketing Cloud

Integrating the Voice of the CustomerSalesforce Marketing Cloud

Riding the Social Media WaveSalesforce Marketing Cloud

Know Your AudienceSalesforce Marketing Cloud

Staying Private in an Increasingly Public WorldSalesforce Marketing Cloud

Community Manager 2.0Salesforce Marketing Cloud

Cutting through the Red TapeSalesforce Marketing Cloud

TV Gets SocialSalesforce Marketing Cloud

Can You Define the ROI of Social?Salesforce Marketing Cloud

Social Good Begins with a StrategySalesforce Marketing Cloud

Mehr von Salesforce Marketing Cloud (20)

Olympians vs. Food Infographic: Ready, Set, Eat!

Hungry Jack's Uses Social Media to Keep Customers Coming Back

March Madness: The Social Hoops Infographic

SXSW 2012 Social Media Buzz Report

The Social Super Bowl 2012

Post New Hampshire Primary

Radian6 Iowa Caucus Summary

Radian6: State of the Union Analysis

Digital Crisis Communications Plan

THRiVE

Social Media Audit by Kary Delaria

Integrating the Voice of the Customer

Riding the Social Media Wave

Know Your Audience

Staying Private in an Increasingly Public World

Community Manager 2.0

Cutting through the Red Tape

TV Gets Social

Can You Define the ROI of Social?

Social Good Begins with a Strategy

Kürzlich hochgeladen

Salesforce Community Group Quito, Salesforce 101Paola De la Torre

Google AI Hackathon: LLM based Evaluator for RAGSujit Pal

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia

Understanding the Laravel MVC ArchitecturePixlogix Infotech

From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun

Finology Group – Insurtech Innovation Award 2024The Digital Insurer

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

A Domino Admins Adventures (Engage 2024)Gabriella Davis

Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge

SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren

Histor y of HAM Radio presentation slidevu2urc

Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j

Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK

Kürzlich hochgeladen (20)

Salesforce Community Group Quito, Salesforce 101

Google AI Hackathon: LLM based Evaluator for RAG

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Understanding the Laravel MVC Architecture

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

CNv6 Instructor Chapter 6 Quality of Service

Data Cloud, More than a CDP by Matt Robison

Finology Group – Insurtech Innovation Award 2024

Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365

My Hashitalk Indonesia April 2024 Presentation

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

A Domino Admins Adventures (Engage 2024)

Injustice - Developers Among Us (SciFiDevCon 2024)

How to Troubleshoot Apps for the Modern Connected Worker

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

SQL Database Design For Developers at php[tek] 2024

Histor y of HAM Radio presentation slide

Handwritten Text Recognition for manuscripts and early printed texts

Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...

Unblocking The Main Thread Solving ANRs and Frozen Frames

Power of Social Media Communities

1. THE POWER OF SOCIAL MEDIA COMMUNITIES Amanda Nelson Community Content Manager @mileigh13 Radian6, a salesforce.com company Oct. 14, 2011

2. Source: youtube.com/detroitmedicalcenter

3. Source: youtube.com/detroitmedicalcenter

4. Source: ustream.tv/channel/e-patient-connections/videos

5. Source: youtube.com/detroitmedicalcenter

6. What is a…

10. •  Employees •  Colleagues •  Competitors •  Fans •  Customers •  Prospects

11. Consumer Social Media Usage Social Media 60% Not Using Social Media 54% increase over 2010 Source: consumeraffairs.com

12. 800,000,000 Source: facebook.com

13. Having an online •  Innovation community enables: •  Collaboration •  Evangelism •  Loyalty

14. How do you measure them?

15. Measure: •  Followers How it plays out •  Influence •  Sentiment •  Growth Whoa, a free chicken Yeah, I heard sandwich if I that. dress like a cow? Yeah, come with. It’s going I’m going. And to be hilarious I’m taking and delicious. pictures. #chickfila

16.

17. What we did •  Planted a seed •  Store visits •  Impressions •  Conversions •  Exposure

18. How do you maintain & grow them?

19. Inside the mind of a community manager External Internal •  Storyteller •  Switchboard operator •  Poster child •  Teacher •  Caretaker •  Interpreter •  Content curator/creator •  Connector

20.

21. Participate in conversation

22.

23. 10% you

24. THE POWER OF SOCIAL MEDIA COMMUNITIES Amanda Nelson Community Content Manager @mileigh13 Radian6, a salesforce.com company Oct. 14, 2011

Power of Social Media Communities

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (7)

Ähnlich wie Power of Social Media Communities

Ähnlich wie Power of Social Media Communities (20)

Mehr von Salesforce Marketing Cloud

Mehr von Salesforce Marketing Cloud (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Power of Social Media Communities